From Tata Imagination Challenge 2020 To Brand And Marketing at Tata Sons - Aiyush Bahl, TAS 2021

Tata Imagination Challenge 2020, a once-in-a-lifetime experience. Competing with over 56,000+ participants across India, including some of the brightest minds from leading B-Schools and Tata group, the journey has been truly both exciting & extremely rewarding. 

The format of competition is what makes it class apart! Each round is designed in way to test creativity along with your problem-solving skills.

There is so much more that I got to learn and carry forward at every stage and my most memorable moment will always be my dream opportunity to get a platform to present my big idea in front of a jury consisting of Asia’s Best CXOs from the Tata group. Getting to fulfil this dream was itself the biggest win for me! I am extremely grateful and wholeheartedly thankful to them for patiently listening and believing in my vision.

Tatas have a rich cultural heritage, strong values and are very people centric in their approach. The same culture is even reflected in the way TIC was conducted. Throughout the competition, you are provided with ample support, guidance, and mentorship. I fondly recall an incident, when the winners of the competition were being announced, I got a call from the Head HR from TAS group, personally informing me of the good news and leaving no stone unturned, this was made even more special with a ring at my doorstep, with the delivery guy bearing personalised Tata gifts and goodies. Such gestures go a long way in making this competition even more memorable and special.   

Besides the grand cash prize, personalised goodies, exclusive access to Tata Tomorrow University-learning portal and other legacy flagship programs, all winners are also eligible to get a TAS PPI opportunity. TAS is Tata groups’ oldest and most renown flagship leadership development program and provides you with this wonderful platform that allows you to not only self-explore different domains, roles and acquire different skill sets through the rotational stints within the Tata group but also while finding your perfect job fit, it allows you to contribute positively to the society and to overall growth of the country.

As a part of TAS 2021 Batch, I just finished my first stint at TSMG, the business excellence strategy arm of the group and just 3-month into the program, I’m now moving to Tata Sons in a Brand and Marketing Communications role. I can’t think of any other program that can provide you access to such diverse set of opportunities, functions, and companies.  

The registrations for TIC 2021 are open till 22nd October 2021, and if you, like me believe that the journey of a thousand miles begins with a single step, now is your golden chance, come let’s take this step by registering today!

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