L'Oréal Brandstorm 2026
An internship at Phoenix Global was a holistic learning experience -By Anand Kumar, IMS Ranchi
The selection process of internship at Phoenix Global
- Applying at D2C internship portal
- Shortlisting of resume
- Telephonic interview
D2C has a dedicated portal for jobs and internships. It makes it easier for students to explore diverse options on a single platform. My journey to the internship at Phoenix Global started by applying for an internship hosted by D2C.
The next stage for getting selected for the internship was shortlisting of resumes. Fortunately, my resume found a place in the selected list of students eligible for the interview. I was informed of the telephonic interview via an email and a call. The interview was conducted by Senior Manager and was short and crisp. After a day or two, I finally received a confirmation mail with an attached offer letter stating that I was selected for the internship as a Marketing Analysis Intern in their firm.
Learnings worth mentioning
The internship at Phoenix Global served as a perfect platform to enhance my existing skills and learn newer ones. The working culture taught me leadership skills and gave me insights into the skills that a manager needs to develop. The four major learnings were:
- In order to compile reports, I learned content writing. My fellow companions also helped me with their precious inputs to bring fluency in my writing and in presenting my ideas better.
- My manager and mentor taught me the million-dollar skill of selling products during my task of dealing with clients. They taught me that communication is not solely responsible for selling anything in particular. The approach towards each client is equally important.
- I learned a lot about Competitors Analysis which was a prime part of my role as an Analyst.
- The last one was how to make a clientele pipeline for the company with a full report analysis.
Feedback is essential for success
Whenever any task was assigned to us, we were provided uninterrupted time to pursue it. A progress report at the end of the day was a mandatory part of the procedure. Our manager would always contact us personally to have an update on the task. Deadlines were needed to be strictly followed for submissions. Every week on Monday we had a review meeting with the team and board members and managers. The interns were always given an opportunity to share their learning experience during the task followed by which our managers would share the feedback for the same. By God’s grace, I never failed to receive a good response from my manager. His unconditional support always helped me whenever I got stuck.
A perfect company to work with
The company’s profile and its great team of leaders excites me to work with them on a full-term basis. They have a healthy environment where even the senior managers volunteer to help their subordinates. I can’t wait to learn more by working with them. There is no lack in the theoretical knowledge provided by our faculties but their practical implications can only be learned when we put ourselves out in the market. And a startup company like this can give a huge exposure as compared to the established ones.
Work is better with some fun
Due to lockdown, there were no outings, social meets, or exploring the surroundings. But with work from home, all the interns managed to do a virtual get-together and enjoyed it. My colleagues were marketing enthusiasts and really creative. We built good friendships with various memories. One such memory is of a Boss lady, who had immense leadership skills and would never shy away from taking responsibilities. I am very lucky to work with such a lovely team and a great company.
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