Brewing a concoction of MBA aspirants and leaders with Masters' Union Emerging Business Leaders 2020

A new age B-School that offers industry-immersive business education, Masters’ Union is the first-of-its-kind MBA institute where classes are led by top practitioners and industry experts. Each lecture at Masters’ Union is designed with hands-on learning at its core and gives students the feel of an internship. Driven by bootcamps, live projects and simulations, the institute is located in the heart of Gurugram’s business district.

The MUEBL Story

The curtains to this exclusive B-School were raised in the year 2020. Started with the sole aim of providing unparalleled business education to the young leaders of the country, Masters’ Union wanted to lay the foundation of its ground-breaking 16-month intensive Post Graduate Programme in Technology and Business Management (PGP-TBM). But to unveil something this precious and unique called for a grand celebration with an engagement program that would help spread the word to MBA aspirants around the country and beyond.

With an idea and vision in mind, Masters’ Union approached Unstop (formerly Dare2Compete)and in no time, the team sat down to work. A challenge had to be conceptualized that would not only bring together MBA aspirants on a common platform but would also give them an idea about how the one-of-a-kind business program launched by Masters’ Union would run. And this was when Masters' Union Emerging Business Leaders 2020 saw the light of the day.

Partnering with Unstop

Making headway into the space of college branding through competitions wasn’t an easy feat. And to make it happen, the challenge needed to connect with the audience in a way that would ignite the spark of competitiveness within them and also convey a message that Masters’ Union was here to make a difference.

With these thoughts, Masters' Union Emerging Business Leaders 2020 in association with Unstop (formerly Dare2Compete)was launched. Open to undergraduate students from any and every stream, the challenge also invited applications from working professionals with up to 3 years of experience in the industry. Here’s a glimpse into the structure followed by the competition this year.

Simulation Game: The competition, MUEBL, started with two online simulation rounds devised by the team at Unstop (formerly Dare2Compete) where participants were required to step into the shoes of a real-world entrepreneur and rely on their wits to concoct and process data and different scenarios to make crucial business decisions.
Submission: The top teams selected on the basis of their performance in the previous rounds then had to submit a 3-minute video pitch of their Big Idea.
Voting: The video pitch of the top 10 finalists were played during the Grand Finale for the jury to share their feedback. The audience also had a role in the selection of the Winner where they got a chance to rate each video on a scale of 1 to 5. The Jury’s scores clubbed with that of the audience rating determined the ultimate winners of Masters' Union Emerging Business Leaders 2020.

The outcome

It would be an understatement to say that the response received by MUEBL was overwhelming. Masters’ Union together with Unstop (formerly Dare2Compete)was able to establish its presence not only amongst MBA aspirants but also amidst other prestigious B-Schools. Here are a few highlights from the competition.

With as many as 2,68,630 impressions on the landing page of MUEBL, the competition witnessed registrations from 10,829 teams from students and corporates across the country, all with the unending support of the team at Unstop (formerly Dare2Compete).
Leaders and industry experts from Masters’ Union Business School were able to build a connect with MBA aspirants, thus setting up a reputation for themselves amidst the MBA fraternity.
The top finalists received a grand cash prize of INR 20 Lakhs.
The top 3 winning teams bagged scholarships worth INR 1.8 Cr to pursue an MBA from IIM A, IIM B, IIM C, or Masters' Union. The national finalists also landed an opportunity to get direct admission into the Masters' Union Startup School.

Masters’ Union School of Business is an initiative led by executives, veteran leaders and businessmen, that offers MBA aspirants across the country and the world an opportunity to learn in a technology-focused, industry-oriented environment. With Masters' Union Emerging Business Leaders 2020, the B-School opened its doors for promising business leaders, taking a step forward in a journey that is set to inspire and guide many young stars in the years to come. Unstop (formerly Dare2Compete)is proud to have been a part of this grand celebration of excellence, learning and development since the inception of this unique B-School and it hopes to have them onboard for the many more challenges in the future.