Event Manager Career: Your Guide To A Thriving Profession

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If you're someone who enjoys planning, is highly organized, and loves working with people, then a career as an event manager might be the perfect fit for you. Event managers are the people behind the scenes who ensure every event–whether it's a wedding, business conference, corporate event, music concert, or charity fundraiser–runs smoothly and successfully.​

Who is an Event Manager?

As an event manager, your job is to plan, organize, and manage events from start to finish. This includes choosing venues, working with clients and vendors, adhering to budgets, and ensuring everything goes according to plan on the big day. It's a fast-paced and hands-on role that requires excellent communication, creativity, and problem-solving skills. Whether it's a small gathering or a large promotional event, your work helps bring ideas to life and creates memorable experiences for everyone involved.​

Role & Responsibilities of an Event Manager

An event manager is responsible for planning and organizing various events with the aim of ensuring the event runs smoothly and meets the client's expectations. Key responsibilities include:

• Client Consultation: Understand the client's vision, objectives, budget, and expectations for the event.
• Event Planning: Develop a comprehensive plan covering venue selection, timelines, themes, guest lists, suppliers, and budgeting.
• Vendor Coordination: Identify and liaise with vendors such as caterers, decorators, sound & light technicians, and security services.
• Budget Management: Negotiate prices and manage the event budget to ensure cost-effectiveness.
• Contract Handling: Oversee contracts and payments, ensuring all bookings and agreements are confirmed.
• Marketing & Promotion: Collaborate with marketing teams to promote the event and attract attendees, especially for public or business events.
• Logistics Management: Coordinate all logistical aspects, including transportation, seating arrangements, food services, and emergency protocols.
• Team Leadership: Supervise event staff, assign duties, and ensure clear communication among all team members.
• On-site Management: Address and resolve any issues that arise during the event promptly.
• Compliance: Ensure all health, safety, and legal requirements are met.
• Post-Event Evaluation: Gather feedback and assess the event's success to identify areas for improvement.
• Networking: Build and maintain relationships with clients, suppliers, and vendors for future opportunities.
• Business Development: Seek new clients and explore ideas for future events to expand the business.​

In essence, event managers handle everything from initial planning to final execution, requiring them to be highly organized, adept at multitasking, and calm under pressure to ensure every event is a success.​

How to Build Career as an Event Manager (Educational Pathway)

1. Schooling (Class 11 & 12): You can choose any stream–Arts, Commerce, or Science. Subjects like Business Studies or English Communication can be beneficial for understanding event-related tasks.​
2. Bachelor’s Degree: After 12th, pursue a degree in fields related to event management. Options include:
1. BBA or BMS in Event Management
2. BA in Hospitality or Public Relations
3. Bachelor's in Mass Communication or Marketing. 
4. Alternatively, a general degree like a BA or BCom can be followed by a specialization in events.​
3. Master’s Degree (Optional): For advanced knowledge, consider an MBA in Event Management or Marketing. A Postgraduate Diploma in Event Management is also a valuable option to deepen your expertise.​
4. Certifications (Optional but Beneficial): Short-term certificate courses in event planning can enhance your skills. Institutes like NIEM and EMDI offer reputable programs.

Skills Required of an Event Manager

Like most professions, to build a successful career as an event manager, on needs a blend of both soft and hard skills:

Soft Skills

1. Communication Skills: Event managers must be good at talking and listening. This helps them understand what clients want and explain plans clearly to teams, vendors, and sponsors.
2. Organisational Abilities: They must be good at planning and keeping everything in order. This helps in managing the budget, timeline, and team tasks smoothly.
3. Problem-Solving Skills: They should stay calm in tough situations and quickly find smart solutions when things go wrong during events.
4. Networking Skills: They must know how to build good relationships with people like photographers, vendors, and decorators to organize a successful event.
5. Multitasking Skills: They need to handle multiple tasks simultaneously, such as booking venues, checking with the team, and talking to clients – all in a day’s work.

Hard Skills

1. Budgeting: They should know how to plan and manage money smartly, keeping the event within budget without overspending.
2. Negotiation: They must know how to talk and get the best prices from vendors and suppliers for venues, food, or decoration.
3. Time Management: They need to follow deadlines and make sure everything is ready on time, from setup to event day.
4. Technical Knowledge: They should understand how to use event tools, booking software, and sometimes even audio-visual equipment.
5. Creative Thinking: They need to come up with fresh and exciting ideas to make every event special and attractive.

Salaries for Event Managers in India (Based on Experience)

Salaries can vary depending on your experience, the company, and the type of events you manage:

• Entry-Level (0–2 Years): Event managers, at the beginning of their careers, usually earn between INR 3 to 6 LPA. At this stage, they assist in event planning, handle basic coordination, and work under the guidance of senior managers.
• Mid-Level (3–7 Years): With 3–7 years of experience, event managers can earn around INR 7 to 15 LPA. They start managing full events, work directly with vendors and clients, and take on more responsibilities like budgeting and team coordination.
• Senior-Level (7+ Years): Senior event managers with over 8 years of experience usually earn INR 20 LPA and above. They often lead large teams, handle high-profile events, manage multiple projects at once, and play a key role in business strategy and client relationships.

Top Hiring Cities for Event Manager

Event managers are in demand in cities with vibrant business activities and cultural events:​

• Mumbai: Corporate, fashion, film, and wedding events.​
• Delhi NCR: Political, corporate, and grand wedding events.​
• Bangalore: Tech events, product launches, and corporate meetings.​
• Goa & Jaipur: Destination weddings and tourism events.​
• Hyderabad, Pune, Chennai: Corporate events and tech expos

Alternative Options for Event Manager Career

With experience in event management, professionals can transition into various related fields:

1. Wedding Planner: Specialize in organizing weddings, from venue selection to guest coordination.​
2. Exhibition Organizer: Manage trade shows, exhibitions, and business fairs.​
3. Public Relations (PR) Executive: Handle media relations, communications, and brand events for clients or companies.​
4. Hospitality Manager: Oversee guest services and event bookings in hotels or resorts.​
5. Marketing Executive: Develop and implement promotional campaigns for events or products.
6. Brand Manager: Plan promotional events and brand experiences.​
7. Corporate Event Planner: Organize seminars, conferences, and corporate meetups.​
8. Stage/Production Manager: Manage stage setups, lighting, and technical aspects during events.

Job Outlook for Event Managers in India

The event management industry in India is experiencing rapid growth, driven by increasing demand for professional events, destination weddings, corporate meetings, and celebrity functions. The integration of digital and hybrid events has further expanded opportunities, making tech-savvy event managers highly sought after. The market offers robust growth prospects, especially for creative and organized individuals.​

Conclusion

Event management is an exciting and fast-paced career for individuals who love planning, organizing, and collaborating with others. Whether you're managing a small birthday party or a large business conference, you have the opportunity to bring ideas to life and create unforgettable experiences. With the right skills, education, and creativity, you can quickly advance in this field and even establish your own event company. 

As the demand for events continues to rise in India, event managers will find ample career opportunities. If you're organized, a good communicator, and passionate about making things happen, this career could be an excellent fit for you!

Frequently Asked Questions

Q1. How long does it take to become an event manager?

It usually takes 3 to 4 years if you pursue a bachelor’s degree or any other formal degree education in the field. However, you can choose to go for a diploma course (which takes 6 months to 1 year) to get an early start in your career.

Q2. Do event managers travel a lot?

While not a definite yes, event managers have the choice of selecting the projects they take on. But in general, event managers do have to travel for events, especially if they handle destination weddings or corporate events in different locations.

Q3. Is event management a full-time job?

Yes, event management is generally a full-time job. However, there are opportunities for part-time or freelance work, depending on your schedule and client base.

Q4. Can I start my own event business?

Absolutely! With experience, industry knowledge, and a solid network, many event managers take the entrepreneurship route and establish their own event-planning companies.

Q5. What is the future of event management?

The future is promising. With the rise of digital and hybrid events, technological advancements, and increasing demand for professional event planning, skilled event managers will continue to be in high demand.

Q6. What are the challenges faced by event managers?

Event managers often deal with tight deadlines, budget constraints, last-minute changes, and high client expectations. Strong problem-solving skills and adaptability are essential to navigate these challenges.

This article was contributed by Lovely Mahour, Unstop Campus Ambassador.

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