International Brand FedEx Receives 100X Response From Campuses!

5 mins read

FedEx, an American conglomerate, is a household brand when it comes to air delivery services. The delivery giant, which employs roughly 10,000 people, services over 220 countries and territories and possesses a fleet of approximately 3,466 vehicles! It has a long history of connecting people with goods, services, and ideas creating opportunities and improving lives. 

It was in 1997 when the company decided to extend its footprint in the burgeoning economy of Indian terrains. The boom India has experienced created an exciting opportunity for FedEx to cast a wide net in the country. 

Reeling out some of the steps taken in the recent past, FedEx Express and domestic logistics firm Delhivery even signed a strategic alliance to increase their presence in India and beyond.

And meet its expansion plans and serve its international customer base, the company needed to tap into fresh talent and hire more in less time.  But they were soon imbued with a sense of foreboding. 

Ask us why? Because they have never turned their hand to campus engagements before!

Zooming into the roadblocks 

FedEx India had never ventured into the arena of campus engagements. Being a global brand, they also had to adhere to global brand guidelines. This doubled up their worries. 

To allay their worries, they started to look for a reliable thought partner who would handhold them through their maiden run. They were also looking for a seasoned player who would understand the intricacies of a global brand and how to best leverage the guidelines to their benefit. 

With very limited room to play with, the FedEx team reached out to Unstop. 

Zooming out to explore the possibilities 

As their first foray into the realm of campus engagements, the journey ahead proved to be far more riveting and fascinating than the team had anticipated.

On coming across the requirements and pain points of the FedEx India team, the team at Unstop pulled its socks up and started to brainstorm ideas and solutions tailored for them.

Finally, to help FedEx put their feet up, the two gave a green signal to the launch of a unique hiring challenge “FedEx India COE Talent Hub 2022”.

Or, would you describe it as a 'silver bullet'?

Keeping both the pain points in purview, FedEx India COE Talent Hub 2022 was designed with three rounds, each of which was particularly curated to analyze candidates on different metrics.

To tie the loose ends together and narrow things down step-by-step, all the rounds of the hiring challenge were made eliminatory.

Since FedEx India COE (Centre of Excellence) bases its ideology on a consultative and entrepreneurial mindset with a bias to understand problems and innovate solutions, it made sure to go ahead with prudently crafted assessments and case studies.

The hiring challenge progressed in the following rounds for the post of Data Analyst and Marketing Analyst -

Online Aptitude Assessment (Data/Marketing Analyst): The round was further bifurcated. In the first step, all the registered candidates attempted an online aptitude assessment based on their chosen track at the time of registration. The shortlisted students were again posed with another aptitude assessment to funnel down on the best talent.

Case Submission Round: The shortlisted candidates submitted a presentation with the solutions for the case study in a maximum of 10 slides. In addition, the candidates were tasked to submit their CVs. The Unstop team was at work for this as well. 

Interview: The qualified candidates were then called for an interview with the FedEx team for the post of Data Analyst and Marketing Analyst. The results are yet to be announced. 

The outcome

The hiring challenge by FedEx India lay bare various factors, including -

• The delivery behemoth wanted to source from a pool of 10,000 interested candidates, but with the launch of FedEx India COE Talent Hub 2022 they reach out to as many as 39,37,226 students, garnering 1,05,071 student registrations from the final year engineering and MBA students across India.
  
  
• Despite being new to the campus engagement landscape, the company was able to get its hand on the right talent in comparatively lesser time and with fewer resources.
  
  
• Without neglecting the brand guidelines of the global firm, FedEx India was able to pitch the earlier unreachable talent by democratizing the process.
  
  
• Campus engagement helped them work on their employer branding simultaneously. They created a connection with students and left a mark on young minds.
  
  
• In defiance of sourcing a huge pool of students at one go, accurately and fairly assess their skills in order to find the best matches.

FedEx, as an international company, turned a limited branding option into a huge success. By putting in minimal effort, they gained tremendous visibility across the country!

Finally, we must do our sales :) Please contact us at Sales@unstop.com if you want to organize a hiring hackathon or other engagement to meet your hiring goals.

Because, gone are the days when you could just slap your logo on something and call it a day. Brands need to both look good and feel good, but more importantly, they need to resonate with the audience they are trying to reach.