FMCD

Indian FMCD market is comprehensively isolated into urban and country showcases and is pulling in advertisers from all over the world. Secondly, the segment includes a gigantic white collar class, moderately enormous prosperous class and a little monetarily hindered class. Moreover, worldwide companies see India as one of the key markets from where future development is probably going to rise. Thus, the development in India's shopper market would be basically determined by an ideal populace synthesis and expanding expendable wages.

Market Size

The developing buying force and the rising impact of online networking have empowered Indian buyers to overspend on FMCD. Import of electronic goods reached US$ 53 billion in FY18.

In 2017 the market of appliances and consumer electronics (ACE) had reached INR 2.05 trillion. Therefore, the country is seen as the largest growing market in the world. Moving ahead, the Indian electronics market is expected to grow at 41 percent CAGR between 2017-20, thus reach, US$ 400 billion.

As of FY18, washing machine, refrigerator and air conditioner market in India were estimated around Rs 7,000 crore (US$ 1.09 billion), Rs 19,500 crore (US$ 3.03 billion) and Rs 20,000 crore (US$ 3.1 billion), respectively.

As because India’s smartphone market in 2018 grew by 14.5 percent with a shipment of 142.3 million units. Thus, in 2022, India will have 829 million smartphone users.

Moreover, Consumer durable index under the Index of Industrial Production (IIP) has grown 7.5 percent year-on-year between Apr-Dec 2018

Consumer Durable Classification

White Goods
1. Washing Machines
2. Refrigerators
3. Air Conditioners

Brown Goods
1. Sewing Machines
2. Electric Fans
3. Microwave Ovens
4. Mixers & Grinders
5. Rice Cookers
6. Cleaning Equipment

Consumer Electronics
1. TV’s
2. Laptops
3. Electronic Accessories
4. Digital Cameras

Notable Trends

Firstly, expansion into new segments

Secondly, increased the affordability of the product

Thirdly, focus on energy efficient and environment-friendly products

Moreover, growing luxury market

Furthermore, a powerful competitive strategy

Also, marketing strategies–Moreover companies are now partnering with e-commerce platforms to promote sales and increase penetration in the Indian market

Thereafter, occasion-based marketing–customers are offered a great deal of discounts during various festivals

Finally, focus on energy efficiency

Growth Drivers

Growing Demand
1. Due to higher real disposable income
2. Because of easy customer credit
3. On account of the growing working population

Increasing investment
1. Because of expanding production and distribution facility
2. Due to increased R&D activity government to spend Rs 60,000 Cr more on rural jobs
3. Due to support provided to global projects from India

Opportunities

Firstly, there will be a complete shift from analog cable to Digital Addressable Systems due to the digitization

Secondly, DTH subscribers have increased to 200 million in 2018. Moreover, it will keep increasing at a steady pace

Sources

https://www.ibef.org/industry/indian-consumer-market.aspx

https://www.fintapp.com/blog/consumer-durables-industry-analysis-research-report/

https://www.ibef.org/download/Consumer-Durables-Report-Apr-2018.pdf