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Google Skillshop Free Course on Fundamentals of Digital Marketing 2025

Knowledge of digital marketing is no longer optional—it’s essential for students and fresh graduates in today’s competitive landscape. As industries increasingly shift online, digital skills become critical to landing roles like social media manager, SEO analyst, or campaign strategist. Plus, companies prefer candidates with practical, measurable skills—like running ad campaigns or analyzing engagement metrics—far more than generic credentials.

Google’s Fundamentals of Digital Marketing on Skillshop is a comprehensive, beginner-friendly training designed to give learners a strong foundation across essential digital marketing disciplines. The course is structured into a clear path with 17 core modules—totaling 40 hours of self-paced learning—covering everything from digital strategy and SEO to AI tools and video marketing.

What is Digital Marketing?

Digital marketing is the practice of promoting businesses and brands through online channels. It helps companies—from local stores to global enterprises—reach new audiences and engage existing customers. By using a mix of digital platforms like social media, search engines, email, and websites, businesses can effectively connect, communicate, and grow their presence in the digital world.

Google Skillshop Digital Marketing Course (A Snapshot)

Google Skillshop course is divided into structured learning paths that cover digital marketing fundamentals, applied tools, and optional strategy-focused extras. Here's a snapshot of what's included:

Category	Modules Covered
Core Foundations (7 Modules)	- Welcome to the Fundamentals - Build Your Digital Strategy - Get to Know Your Digital Customers - Create Engaging Content - Leverage Business Data - Optimize Social Media - Help Customers Find You via Search
Applied Knowledge (8 Modules)	- Website & App Effectiveness - E-commerce UX Best Practices - Reaching International Markets - Channel Selection & Budgeting - Local Campaign Strategies - Email Marketing - Video Content Creation - Google Marketing Tools Overview
Optional Extras (2 Modules)	- Your Digital Marketing Profile - Tool Recommendations for Your Strategy (Tools & Services Module)

Who Is This Course For?

Freshers with no prior experience who want a strong marketing foundation
Entrepreneurs and small business owners seeking actionable, practical skills
Students and professionals looking to validate their abilities with a recognized certification

Ready to Explore Google Skillshop Courses?

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Steps to Register for the Google Digital Marketing Course

1. Sign in or Create Your Skillshop Account

Visit the Google Skillshop website. “Sign in” with your Google account or create one if you haven’t already.

2. Locate the Course Path

Use the search bar to find “Fundamentals of Digital Marketing” or browse under the Grow with Google topic section.
Click on the course title to open the full learning path.

3. Explore Course Details

Review and explore the key information.
On completion, you'll receive a shareable Google Skillshop award for your Skillshop and LinkedIn profiles.

4. Start Learning

Click “Start” or “Add to plan” to access the modules.
The first few modules—like “What’s your digital marketing profile?” and “Welcome to the Fundamentals”—are available immediately.

5. Complete Modules & Assessments

Progress through 17 modules covering core concepts and practical knowledge.
Many modules feature quizzes and exercises to reinforce learning.
Once all modules are done, take the final assessment to earn the award.

6. Claim & Share Your Certificate

After passing the final assessment, your award will appear in your Skillshop profile (under "Awards & Certifications")
Click it to view, print, download, and share it on LinkedIn or your resume.

Benefits of Google Skillshop Course

Explore the key benefits of this free, self-paced course by Google. Whether you're a student, job seeker, or beginner in marketing, here’s why it’s a great choice:

Feature	Details
Free, Flexible, and Student-Friendly	No cost. Learn at your own pace—perfect for students, freshers, or working individuals balancing studies or part-time jobs.
Industry-Recognized Certification	Earn a Google-certified credential to showcase on your resume and LinkedIn—adds credibility and sets you apart in the job market.
Practical, Hands-On Learning	Includes real-world tasks like auditing online presence, creating content, running campaigns, and analyzing data for actionable learning.
Comprehensive Skill Coverage	Covers a wide range of digital skills: SEO, SEM, content marketing, social media, email, video, e-commerce, analytics, and AI-powered tools.
Prime Learner Satisfaction	Highly rated modules and relevant topics ensure a quality learning experience that delivers both value and confidence.

In summary, Google’s Fundamentals of Digital Marketing course offers a well-rounded, free, and certified way to build that foundation. Get hold of this opportunity and register now!

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Kaihrii Thomas

Senior Associate Content Writer

Instinctively, I fall for nature, music, humor, reading, writing, listening, traveling, observing, learning, unlearning, friendship, exercise, etc., all these from the cradle to the grave- that's ME! It's my irrefutable belief in the uniqueness of all. I'll vehemently defend your right to be your best while I expect the same from you!