Hero Hiring Challenge: Customizing Hiring Solution To Address Unique Needs

5 mins read

Hero MotoCorp Limited has steadily become the new face of India, with its new tagline 'Hum Main Hai Hero,' which simply means 'There is a Hero in each of us.'  The leading two-wheeler company has made its mission to become the best two-wheeler company, not only in India but globally by setting benchmarks in style, performance, and technology. 

Hero's youthful energy and 'can do' attitude shine through in everything they do, whether actively participating in campus engagements or taking a skill-based approach to hiring.

After all, achieving the lofty goals outlined in the mission is all about getting the fundamentals right and having the strength to see it through!

In this case study, we'll look at one such scenario in greater detail. How Hero MotoCorp Limited adjusted its strategy to become more aligned with its mission and vision. It exemplifies how their strategy saved time and resources throughout the hiring process.

Coming across a motorway pile-up

The company is truly an Indian catapult, implying that, while deeply rooted in Indian values, it is also poised to go global. However, the need for quality talent, on the other hand, serves as a requirement for meeting its expansion plans.

And this pushed up as the major challenge. They realized that the main roadblock was finding experienced tech talent who fit their culture and values.

This may appear to be child's play, but it is not. Here's why:

In the past few years, the tech industry has seen tremendous growth. As a result, there is a great demand for talent in the field. Almost every company wants tech enthusiasts and no one is turning them away. But with so much demand for talent, it's proven challenging to find qualified techies who are able to fill the positions. While this is a common problem faced by the tech industry, it seems that it is only increasing over time.

After investing significant resources in sourcing candidates to fill eight roles, Hero MotoCorp realized that in a job market where both skilled talent for the tech industry and candidates for available jobs are in short supply, they needed a new way to attract talent. 

Moving up a gear with Unstop

Hero through its annual marquee engagement Hero Campus Challenge (HCC) has been able to tap into the campus talent pool. Having collaborated with Unstop for 8 successful seasons of HCC, the team at Hero reached out to Unstop to tackle this problem, the challenge of hiring working professionals with the right skill set. 

The team at Unstop knew exactly where to hit the nail. With a growing user base of 4.1 million, Unstop had a huge pool of target audiences. Keeping in the mind the requirements of Hero and the positions they needed to fill, the duo devised a new hiring challenge - Hero Hiring Challenge for Working Professionals (4+ years). 

The Unstop team first identified the roles that the company was looking for and then devised a 2-3 round process to help them narrow down the brightest minds. The number of rounds differed according to the role.

Unstop was able to get them around 1500 viable candidates, where they were unable to get a few. 

The outcome

With the wrap of the Hero Hiring Challenge, the company was at the crest of the wave. Let’s talk numbers -

• With a hiring challenge designed especially for Hero MotoCorp Limited by the team at Unstop (formerly Dare2Compete), it caught the attention of 18,582 working professionals. 
  
  
• In comparison to aligning a handful of candidates previously, the company saw a huge success with approximately 1500 registrations.
  
  
• The company was able to extend its social reach and brand awareness by a great manifold through interactive content on social media channels like LinkedIn and Instagram. 
  
  
• The short and sharp hiring process tailored as per the job openings served as a lead magnet.
  
  
• The target audience (early working professionals) enjoyed the chance to compete with brilliant minds for a full-time job in the leading two-wheeler company with a salary of INR 12-25 LPA.
  
  
• By inviting people from various backgrounds, they were able to work on corporate diversity.

Hero MotoCorp and Unstop have a long history of collaboration. From its flagship campus hiring campaigns, such as Hero Campus Challenge, to its design challenges, such as Hero CoLabs Design Challenge, they have worked tirelessly on its employer branding. All said they are prepared to make an impression on students that will shape their employer brand and its ability to hire and retain great people in the long run!

Hire smarter, not harder!

Contact Sales@unstop.com to meet your hiring needs.