Home Internship & Job Experiences How Abhishek Became The Best At Analytics? | Abhishek Pandey's Internship At GroupM

How Abhishek Became The Best At Analytics? | Abhishek Pandey's Internship At GroupM

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How Abhishek Became The Best At Analytics? | Abhishek Pandey's Internship At GroupM

“Where there is a will, there is a way”, this proverb couldn’t be truer, especially in the story I’m going to talk about, my story. Hailing from Varanasi, I am currently pursuing an MBA in Marketing from IMT, Ghaziabad. This is my diary entry which talks about my internship at GroupM, a journey from Varanasi to Gurgaon.

A technology enthusiast, I was interested in Digital Marketing ever since the beginning, having even worked with Publicis Sapiens on the technology front. Thus, getting an opportunity to work with GroupM, the world’s largest advertising company, in the field of Media and Marketing, was a dream come true.

What is the selection process for an internship at GroupM?

Their selection process wasn’t extensive and comprised of two steps only. However, I had prepared for them both, beforehand. The steps involved were as follows:

Group discussion

Personal Interview

The prime focus of the personal interview was on the resume. Fortunately, I was the one who bagged the internship.

My area of the project lied in Analytics. The agency allotted to me was purely digital and data-driven. I worked on data analysis tools like MS Excel, R, Tableau, Google Data Studio and some in-house tools of GroupM. Most importantly, I needed to understand how each platform works to start with my project. I, thus, laid hands on a few platforms which included Facebook, YouTube, Google DV360, OTT platforms like Hotstar, ZEE5, SonyLIV. This gave me a basic understanding of the audience, how data flows and what KPIs are looked into, by businesses. Luckily, I got some big clients which helped me understand how the workings of an Integrated Media Campaign. I also got a chance to learn about Television planning and OOH.

My experience at GroupM

I had never before traveled to Gurgaon. So, working in DLF Cyber Hub was an entirely new experience. And for a travel lover like me, it wasn’t much of a hassle either. The infrastructural beauty of Cyber Hub with numerous food outlets nearby enthralled me. My workplace was surrounded by many big brands which instilled fresh enthusiasm within me every day and motivated me to work diligently.

Even the sharpest minds of the country need food to survive. I was once fortunate to grab one such opportunity for an outing with my team. We were accompanied by VP APAC of Client analytics and some colleagues from the Singapore team. It was an amazing experience, especially because the team was very friendly. We chatted on various topics, one of which revolved around life in a cosmopolitan city.

What did I learn from my Internship at GroupM?

I recall an instance from the day of my final presentation. My work impressed the jury exceptionally. I was surprised when one of them came to meet me afterward. He spent a long time with me and learned about my background and interests.

The biggest takeaway for me was the realization that to run a business smoothly, a technical mindset is essential. So, I am looking for a career where I can use both my business acumen and technical capabilities. GroupM being the best of the best in this industry, I would love to work with them. My passion for working in the media industry, in addition to my technical abilities, will help me reach heights in this field.

Edited by

Abhishek Pandey - IMT Ghaziabad

Abhishek Pandey, a dog lover, bibliophile and travel enthusiast, is an engineer who is currently pursuing an MBA in Marketing from IMT Ghaziabad. Hailing from the holy city of Varanasi, you’ll often find him indulged in books, reading autobiographies of famous personalities. Also, a foodie that he is, his cravings make him explore new food joints.

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MBA B-School IMT Ghaziabad MBA Aspirants Internship GroupM