MICAT-1 Test: MICA opens applications for PGDM-C/ PGDM 2020-22 Admissions

MICA Ahmedabad has opened applications for its 2020-22 batch of the flagship 2-year PGP Program (PGDM – Communication/ PGDM). The entrance exam, MICAT-1 will be held on December 7, 2019, and MICAT-2 will be held on January 25, 2020. Conducted twice a year, the better of the two scores is considered as a student may choose to write both MICAT I and II. The last date for online application for PGDM-C/ PGDM MICAT-1 exam is November 25, 2019, and for the CCC programme is Jan 16, 2020. The FPM-C applications will close on March 15, 2020.

Applicants who wish to participate in the admission process for PGDM and PGDM-C will have to appear for an entrance exam conducted by the institute, known as MICAT. This year, it has simultaneously opened applications for its 1-year Post Graduate Certificate Program, Crafting Creative Communications (CCC), and the 4-year Fellow Programme in Management (FPM).

An online exam will be conducted in January and March 2020 respectively, for the CCC and FPM programmes. For the CCC programme, a group exercise and personal interview (GE & PI) process will be conducted this year in five cities viz, Ahmedabad, Bengaluru, Delhi, Kolkata and Mumbai, instead of Ahmedabad only, as was the case previously.

MICAT is a computer-based test which consists of three parts, namely, the psychometric section, the descriptive section and an aptitude section which includes objective-type questions on Verbal Ability, Quantitative Ability and  Data Interpretation, General Awareness and Divergent and Convergent thinking. The important dates and other relevant details of the exam can be viewed on their website.

MICAT-1 will be conducted on December 7, 2019, at Ahmedabad, Aizawl, Ajmer, Aligarh, Allahabad, Bareilly, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Dehradun, Delhi, Dhanbad, Faridabad, Gandhinagar (Gujarat), Ghaziabad, Gurgaon, Gwalior, Guwahati, Hyderabad, Indore, Jabalpur, Jaipur, Jamshedpur, Jammu, Kanpur, Kochi, Kolkata, Lucknow, Meerut, Navi Mumbai, Mumbai, Muzaffarnagar, Nagpur, Noida, Panjim, Patna, Pune, Raipur, Rajkot, Ranchi, Surat, Trivandrum, Udaipur, Vadodara, Varanasi and Visakhapatnam.

Dr Shailendra Raj Mehta, President & Director of MICA said, "At MICA, our PGP programmes emphasize not only on the managerial acumen but also creative intelligence. We also combine classroom learning with industry internships, international and rural immersions, besides the newly introduced urban impact projects.”

Professor Ruchi Tewari, Admissions Chair at MICA said, "I'm happy to share that MICA's post graduate program, has an increased student intake which will add to our diversity and talent pool with a batch of 216 students. PGDM-C/PGDM Programs have the same admission criteria; academic and student support offering and infrastructural facilities and the key differentiator is the Urban Immersion Project (UIP), a mandatory 6-credit offering for the PGDM students which is optional for the students of the PGDM-C program."

Speaking about the same, Dr Preeti Shroff, Dean, MICA, said, “Every year MICA welcomes students from all over India. Ongoing research, teaching and partnership innovations add to strengthening learning in Business Management, Marketing, Digital Transformation,  Communication, Media and Entertainment Management. We have now put in place international, urban and rural immersion experiences combined with industry learning to provide ‘whole brain’ learning on the MICA campus. We look forward to selecting the new batch of creative problem-solvers, leaders and managers."