Mondelēz ‘Tasted The Future’ With Unstop’s Global Branding & Engagement Solutions (MENAP)

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Mondelēz International, a global leader in snacking, required a trusted, robust platform to manage its Taste the Future - Innovation Challenge, a critical program designed to enhance employer brand and engage with top talent across the Middle East, North Africa, and Pakistan (MENAP) region.

Unstop served as the end-to-end execution and design partner, providing a digital ecosystem capable of running a multi-stage, dual-track international challenge. Unstop handled the complete conceptualization, design, virtual launch, and automated evaluation of complex, detailed submissions, enabling Mondelēz to efficiently garner cutting-edge business ideas from diverse international audience segments.

A Global Engagement Challenge for Diverse Audiences

Mondelēz International MENAP needed to run a high-stakes innovation and employer branding challenge that could simultaneously engage with and evaluate two different talent pools across multiple countries:

• International Scale: The competition required a platform capable of seamless, reliable registration and submission management across the entire MENAP region.
• Dual-Track Complexity: The challenge was to organize for two distinct and parallel tracks for Engineering (Supply Chain) and Commercial talent, each having unique problem statements and tailored evaluation criteria. Mondelēz needed a robust platform to meet all its requirements in one place.
• High-Quality Submissions: It also required detailed and multiple-format submissions (10-slide PPTs and videos), necessitating a platform with advanced submission portals and robust, automated evaluation tools.
• Employer Branding: The challenge had to serve as a vital tool to position Mondelēz as the employer of choice and a leader in innovation across its target markets.

The Unstop Solution as End-to-End Execution & Innovation Partner

Unstop owned the complete virtual design and management of the challenge, ensuring a seamless, high-integrity experience from launch to finalist selection.

1. Complete Conceptualization & Design

Unstop was responsible for the full conceptualization, design, and communication of the competition, positioning it as a marquee regional event.

• Virtual Launch: A Virtual Launch Premiere was organized by Unstop, establishing the tone and excitement for the international competition.
• Two Competition Tracks: The competition was divided into two main, specialized tracks: Engineering (Supply Chain) and Commercial, each with unique problem statements designed to target specific skill sets.

2. Multi-Stage Submission & Evaluation Framework

Unstop's platform was utilized to manage the high volume of complex, detailed submissions across all virtual stages:

• Stage 1: Executive Summary Submission: Teams registered on the Unstop portal and submitted a concise summary of their idea (5-slider PPT for Commercial, 2-3 slider for Supply Chain). 
• All candidate registrations and submissions were securely handled through the platform.
• The smart applicant tracking system ensured all candidate submissions and progress were tracked seamlessly and organized into structured segments for further evaluation.
• Stage 2: Detailed Submission Round: Shortlisted teams moved to the rigorous detailed submission round.
• For this, the select teams were required to upload 10-slide PowerPoint presentations and a 5-minute video solution to enhance the experience.
• Unstop’s robust case competition platform ensured that the submission experience was as seamless for participants as the evaluation and shortlisting process for the Mondelēz team.
• Automated Evaluation Support: Unstop integrated SME (Subject Matter Expert) evaluation support on the platform. 
• We customized our system and competition workflow to automatically rank and score candidate submissions against set rubrics and parameters.
• The end goal was to ensure objectivity, fairness, and speed in shortlisting the participants.
• The smooth experience ensured an enhanced brand experience for participants.

3. Execution, Communication, & Final Stage Handover

Unstop ensured cohesive communication and logistical support throughout the virtual rounds:

• Communication: All communication, updates, and reminders to candidates across the MENAP region were managed through the Unstop platform, ensuring brand consistency and enhancing reliability.
• Virtual Finals Preparation: After the final virtual elimination rounds, Unstop delivered the structured, ranked data to Mondelēz for their selection of finalists.
• Grand Finale & Regional Party: The journey culminated with the National Finals in the respective countries and a subsequent regional party, marking the successful conclusion of the challenge.

The Impact: Building the Future with Global Branding & Engagement Solutions

By leveraging Unstop, Mondelēz successfully executed a highly complex, multi-stage international innovation challenge, strengthening its employer brand and establishing a reliable pipeline for innovative talent across the MENAP region.

Script Your Own International Brand Success Story

Unstop and Mondelēz scripted a new language for reiterating its employer brand and engaging with global talent. If you're looking to revolutionize your hiring and branding strategies at scale, reach out to us at coffee@unstop.com.