Primary research was the key to winning TATA Steel-a-thon 2020 | National winners from XIMB

The year 2020 left an indelible mark on the lives of students all over the globe. But one thing that did not suffer any impact whatsoever was TATA Steel-a-thon 2020. Despite the many hurdles put forth by the pandemic and everything that followed, this corporate competition spared no effort to make it a success for students! In our conversation with the National Winners of TATA Steel-a-thon 2020 from XIMB, we learn more about their one of a kind experience, the skill-sets required to win the coveted prize and the many twists and turns they faced during the span of the entire competition. 

Open to all first-year students of full-time two-year PGP programs from select B-Schools, the participants were instructed to make teams with 3 members each. 

The competition that began with an executive summary submission was followed by the detailed presentation submission and the virtual presentation round. The virtual grand finale marked the final round. With a number of case studies offered by the TATA Steel team, participants were free to choose the case of their liking. From Operations and Corporate Communications to HR, Marketing and Sales and CSR, the teams had an option to pick the domain of their choice and work accordingly.

This winning team from XIMB chose to work on the Marketing and Sales case, based in and around TATA Pravesh. As the case required thorough primary and secondary research, the team focused on delving deep in the case, making primary research their backbone. And even though the pandemic restricted their movement, not allowing them to step out of their homes, this team ensured that the research conducted is at par with the case and covers all essential and critical aspects. 

With a common goal and a common motive, the national winners of TATA Steel-a-thon 2020 from XIMB achieved milestones slowly and steadily, finally paving their path to the winning title. But there is a lot more that they would like to share with you about the competition. To not miss out on the crucial details of TATA Steel-a-thon 2020, watch the video above!