Top Salesforce Marketing Cloud Interview Questions And Answers (2025)

You are on the journey of making a career in Salesforce Marketing Cloud. And for this, aligning your skills and knowledge with the company's requirements is absolutely important. In this article, we will take you through some important Salesforce Marketing Cloud interview questions to brush up on your knowledge. Let's get started.

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Important Salesforce Marketing Cloud Interview Questions and Answers

Q1. Give details about Salesforce Marketing Cloud.

Salesforce Marketing Cloud is used in the area of marketing automation and customer engagement. It is based on a SaaS platform designed with four base versions, each having different levels of functionality.

Q2. What are the benefits of Salesforce Marketing Cloud?

The Salesforce Marketing Cloud has the following benefits:

• Data Management
• Integration Capabilities
• Third-Party Applications
• Application of Artificial Intelligence

Q3. What can you do with Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a feature-rich platform that has capabilities across the marketing domain.

• Customer/Subscriber engagement in real-time
• Email services and marketing automation
• Social media engagement, listening, and advertising
• Mobile messaging and push notifications
• Provide customer marketing analytics for the sales team

Q4. How does the Salesforce Marketing Cloud help companies in understanding their customers?

Salesforce Marketing Cloud (SFMC) helps organizations to understand their customers better. It provides companies with integrated solutions for their customer journey management, email, web personalization, advertising, content creation and management, and data analysis. SFMC makes customer interaction with the company more effective and also enables them to improve their growth by reaching a new audience.

Q5. Mention the different products available in Salesforce Marketing Cloud (SFMC).

The products available in Salesforce Marketing Cloud are:

• Mobile Studio
• Data Studio
• Interaction Studio
• Social Studio
• Email Studio
• Advertising Studio

Q6. Differentiate between contacts and subscribers?

Contacts are the details of an entity held in the database of Salesforce Marketing Cloud. Subscribers are contacts that have opted to receive communication from the company such as Email, SMS, push, etc.

Q7. What are the different lists available for subscription?

Following are the different list of records available for subscription:

• All Subscriber List 
• Publication List
• Suppression List
• Exclusion List

Q8. State the difference between the All Subscribers List and Publication List.

Q9. Explain Social Studio and Advertising Audio

Social Studio is a one-stop solution to manage, schedule, create, and monitor posts. It helps to organize posts and offers powerful real-time publishing and engagement.

The Advertising Studio helps to engage and advertise to the customers and prospects. It assists in obtaining user data and running Ads based on the user criteria.

Q10. Explain A/B Testing.

A/B Testing is a market testing method in which you send two versions of your Marketing Cloud Email Studio communication to two test audiences from your subscriber list. You can then track which version receives the highest unique open rate or highest click-through rate and send that version to all remaining subscribers.

Q11. Name different Salesforce Community Cloud Licenses.

There are three different Salesforce Community Cloud Licenses:

1. Customer Community Plus
2. Customer Community
3. Partner Community

Q12. Mention various content blocks you can find in Marketing Cloud’s Builder.

There are six different content blocks:

1. Dynamic content blocks
2. Image
3. Button
4. Text
5. HTML
6. Freeform

Q13. Name the various email-sending options within Salesforce Marketing Cloud (SFMC).

• Single Email send
• User-initiated send
• Triggered Email send

Q14. What are the activities in the Automation Studio?

There are four essential activities:

• Wait Activity
• Send Email Activity
• Data Extract Activity
• SQL Query Activity

Q15. List down the different actions performed by a Social Studio.

• Helps to find out customers' views and what they want to say about the product.
• It helps to design and create content for various social media platforms.
• It helps to constantly monitor social media marketing.

Q16. What is the use of Pardot?

Salesforce acquired Pardot in 2013. It is described as 'B2B marketing automation by Salesforce, that offers a marketing automation solution supporting the needs of B2B organizations of every size'. It helps companies exceed their revenue goals, achieve sales & marketing team alignment and gain efficient use of existing resources.

Q17. What are the important exercises performed using email studio?

The important exercises performed by the email studio are as follows:

1. Framing salutary emails
2. Automate messages
3. Targeting of your audience

Q19. What is a Journey Builder in Salesforce?

Salesforce Journey Builder gives visibility into consumer interactions across all marketing and communication channels, such as email, mobile, social ads, and more. By connecting these different actions, one can understand the customer better, improve message building, design and automate campaigns, provide a seamless customer experience, and secure customer loyalty.

The different interactions that a customer can have with the brand at any point in the customer journey include:

• Clicking on an ad
• Opening an email
• Buying a product or availing of a service
• Returning a previously purchased product
• Conversing with a customer care representative
• Downloading a white paper
• Redeeming a coupon

Q20. List out the various data sources for Journey Builder.

There are five different data sources for Journey Builder:

1. API
2. Data Extension
3. Events
4. Salesforce Data
5. Lists

Q21. What are the ways to select a winner in A/B Testing?

Winners can be selected in A/B Testing as follows:

• Highest unique CTR.
• Highest unique open rate.

Q22. Explain Dynamic Content.

Dynamic Content is content that displays in a content area according to the rules that you define based on the subscriber attributes or data extension column values. By using dynamic content, you can ensure that personalized content is reaching your targeted audience. Dynamic content can be used in any type of email other than text-based email messages.

Q23. What are the different activities of Journey Builder?

The four different activities of Journey Builder are:

1. Align the information and messages over advertising and marketing networks.
2. Give detail of the journey of clients.
3. Help look into distributed advertising or marketing.
4. Swiftly learn and adapt according to the changes required.

Q24. What are the different actions performed by Data Studio?

The actions that are performed by data studio are as follows:

• Protect and handle the information.
• Figure out the targeted audience by using it in the data studio.
• Assisting companies in strengthening income.
• Discover high-quality audiences at scale.

Q25. Can customers re-enter a journey?

In Journey settings, you can choose from the three options available when a contact can enter a journey:

• No re-entry
• Re-entry anytime
• Re-entry after exiting

Q26. Is it possible to delete a user in the Salesforce Marketing Cloud?

No, we cannot delete a user in Salesforce, but we can freeze them to get deactivated.

Q27. List down the four data integration options available in Salesforce Marketing Cloud.

To import and export data from SFMC, you can go through the following options:

• FTP
• API
• CloudPages
• Manual Import

Q28. How to create Marketing Cloud CloudPages?

CloudPages is a Marketing Cloud application used to create and publish targeted marketing content to customers across multiple channels. You can create CloudPages through the following steps:

1. Click Create Collection.
2. Enter a name for the collection and an optional description.
3. Click Save.
4. A tile card appears in the Collections view with the name of the collection. The picture for the collection is blank until the content page type is saved in that collection. A preview of the content type appears in the picture.
5. To edit the collection name, enter the collection, then click the pencil icon next to the name.
6. To delete the collection, click the trash can icon on the collection tile while on the collections page.

Q29. Explain how Salesforce Marketing Cloud manages B2B or B2C.

Salesforce Marketing Cloud takes care of B2C and B2B through effective digital advertising platforms. This helps to personalize every channel(such as email or SMS message), calculate every campaign behavior, and merge all the information and data resources.

Q30. How can you use personalization in your email campaigns to increase engagement?

We can use personalization in email campaigns in two ways:

• Leveraging the subscriber data such as first name, location, purchase history, and preferences. For example, creating dynamic content blocks that show different messaging and offers based on the subscriber’s location helps to create a personalized experience
• Sending triggered emails based on specific subscriber actions. For example, emails that are highly personalized and include the specific items that were left in the cart.

We hope the above common interview questions helped you get an idea of the kind of questions that would be asked. You can also refer to the official website of Salesforce for more information. Wish you all the best. 

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