The secret to winning RB Global Challenge -With Abhinav and Aditi from ISB Hyderabad

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RB Global Challenge is the flagship ideation competition that has students competing internationally. Young entrepreneurs with out-of-the-box ideas come from all over the globe to join the prestigious Reckitt Benckiser team to make high-quality wellness products and solutions accessible to everyone.

The competition has 4 stages, each selecting the best participants and bringing them to the grand finale. Here, the finalists compete against each other to prove that their idea has what it takes to cause an impact and solve a health, hygiene or nutrition problem that they see locally. This final stage takes place in London.

This year the challenge was won by the ISB Hyderabad team - Aditi Toshinwal and Abhinav Yadav. They have retold their experience competing in the global competition. Testing every aspect, from the ethics to the profitability of their business idea, RB Global Challenge was definitely a great experience, they say.

Abhinav says that the challenge gave them a glimpse of the real-world business as they worked on their given topic, maternal health, and prenatal products for India. Aditi highlights the 6 month engagement as a fulfilling experience. The team is grateful to have participated in a challenge that not only had a business inclination but also an underlying social objective. Watch this video to hear their story at the RB Global Challenge!