This is how you can improve your 'campus hiring process'

Campus hiring process is an essential phase of a student’s life. Not only does it fulfil the dreams of aspiring students, but it also gives recruiters a room to maneuver and to interact with young creative minds and explore more opportunities. With its ever-growing rapidity, the real challenge comes down to keeping an eye on potential candidates and be able to maintain their interest. 

Also, managing candidates and marketing for your brand at the same time turns into an arduous matter. With less number of candidates, it is quite manageable to evaluate them based on their performance. However, it takes a considerable amount of time to manage a large group of candidates effectively with the same excellence.  

A firm's recruitment strategy backed up with facts can make this process as easy as falling off a log.  So, here are some of the not-so-common practices that will spice up your campus hiring process.

A plan to track the potential of your campus recruitment strategy 

Before rolling out a campus recruitment strategy, having a clear set of parameters is always helpful. During the process, it is highly essential to know the kind of candidates you are going to hire. Whether it is about hiring interns, part-time workers or full-time workers, using a tracking system classifying the students on the basis of certain qualities or factors makes the recruitment fair and easier. 

Choosing interns as ambassadors 

Treating interns as the brand ambassadors provides a great marketing scope for the brands to join them. When interns as ambassadors return to campus, they help to create a brand base among the students which is a highly convincing approach. Also, with a great scope of building brand loyalty, student ambassadors can invite experienced employees as speakers or experts. This will propagate a face-to-face interaction which is fruitful for the brand strategy. 

Judicious use of social media  

Social media is the virtual reflection of one's own personality. And in today’s technology-driven era, it is quite easy to reach out to anyone irrespective of the locations. With applications like Facebook, Instagram, LinkedIn, and Twitter, students are just one-click away from their dream job. By sharing posts and campaigns about your company and its work culture, students can get a close look at why one should join your company.   

This strategy could be used to get applications from the students. 

Campus hiring process: Online recruitment  

Resorting to online assessment is one of the productive approaches one can take to maximize the chances of candidates choosing your organization. It will not only increase the scope for students from not-so-well-known campuses, but it will open new opportunities for other deserving candidates. And they can be recruited based on their score and their interaction through a video call. 

Following up with candidates and leaving an everlasting impression  

Following up with the candidates who responded to your campus recruiting fair helps one build credibility with them. Also, it reflects your professionalism and humbleness which is good for your branding. 

Besides this, giving a brief about the organization, work culture, the kind of opportunities one can have, salary, perks and the clarity about the role will help candidates to get an overview of the company. The right flow of information and job openings enhances the chances of hiring the right candidates.