Indian national Asmita Dubey appointed as the new Chief Digital Officer of L’Oréal Group. What makes her the best choice?

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The pioneer of the world of beauty tech- L’Oréal has appointed Asmita Dubey, an Indian national as its Chief Digital Officer. A strategic thinker and experienced person to lead the second phase of digital transformation, Asmita becomes a member of the Executive Committee of L’Oréal post this achievement. She has previously held the position of Chief Media Officer for China and the Asia Pacific to strengthen the digital footprint of L’Oréal in that rapidly growing region. 

Asmita Dubey takes over from Lubomira Rochet

Lubomira Rochet placed L’Oréal at the forefront of digital in the e-commerce space to make a brand more connected, personalized and a leading social beauty. With her clear vision, expertise and enthusiasm, she transformed the company into a digital-first company. 

After seven years, she stepped down to join an investment firm JAB holdings as a partner to pursue new career opportunities outside L’Oréal. 

Building blocks of Asmita’s career

Achieving the position of Chief Digital Officer, Asmita Dubey’s diverse background with experience can be credited for her new heights. Being a graduate in Statistics from Hindu College, Delhi University, she headed towards pursuing post-graduation from the University of Lucknow in Marketing Economics and Management. 

Before joining L’Oréal, she started her career in a world-renowned media communication agency called Starcom as a media planner; and later joined Universal McCann as a media director. Besides this, she joined an advertising and marketing company Mindshare as a business director where she was promoted to the position of managing director.

Asmita’s Real-L’Oréal Journey  

Having experience in digital marketing and advertising, Asmita started her L’Oréal journey in the year 2013 as CMO in China and the Asia Pacific and was promoted to Chief Digital Officer for the Consumer Products division in 2017.

In 2020, Asmita was named as the Chief Media Officer for the L’Oréal Group. It was in this period when she laid the foundation for the L’Oréal e-commerce market in China by building the first joint partnership with Alibaba and Tencent. With this, she successfully implemented marketing and digital programs in the world's largest and complex digital market. Now, she, as a real expert, is appointed to build the next big phase of the digital transformation to embark L’Oréal in a data-driven and tech-enabled world.

Conclusion

L’Oréal as a beauty brand is very technologically advanced and has the largest e-commerce market. It has fully digitalized its business in all divisions, dimensions, and countries. What is expected out of newly appointed Chief Digital Officer Asmita Dubey is to embark L’Oréal on the second phase of its digital transfor­mation in which services and direct to consumer relationships will be driving online and offline acceleration with the help of artificial intelligence, modernizing content production, and adopting new cutting-edge tools and technologies. 

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