Why you should not miss TBLA from the TATA Group -By Danish Afroz, TBLA champion from IIM Calcutta

The TBLA champion from IIM Calcutta, Danish Afroz shares insights from the challenge. He begins by sharing the first of his favourite 3 things from the challenge. 

The fact that the case shared was a live business case under which they gave solutions for the omnichannel trend at the time. What was exciting was that he actually saw the solution get implemented 2 years down the line in the form of Tata CLiQ. 

Another thing that was extremely exciting about the challenge was the stiff competition at the campus as well as the national finals stage. The rigor of the challenge is such that the challenge gets extremely competitive and at the same time exciting. Each team had in-depth knowledge and each idea was diverse. 

The third thing that stood out for Danish was the jury panel. The jury consisted of stalwarts with unparalleled expertise. The insights and observations shared by them during the Q and A were immensely helpful in seeing the bigger picture alongside taking care of the details. 

Danish’s experience with TBLA was a game-changer and the takeaways immense.