L'Oréal

L’Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair colour, skincare, sun protection, make-up, perfume, and hair care.

L’Oréal launched its first hair dye in 1909 and has been in the business for 112 years. The company has 36 brands that are distributed by a workforce of almost 88,000 through various channels in more than 150 countries.

The company clocked in net revenue of €41.18 billion ($44.5 billion in FY 23.  The Consumer Products division is the highest-selling segment for L’Oréal, followed by L’Oréal Luxe.

Product/Business Portfolio:

L’Oréal has categorized its business portfolio under 4 major divisions:

• L’Oréal Luxe

L’Oréal Luxe is the premium range of products by L’Oréal, which includes some highly aspirational and multi experts. The range has 26 brands, out of which 17 are global

• Lancôme
• Giorgio Armani
• Yves Saint Laurent Beauté
• Biotherm
• Kiehl’s
• Ralph Lauren
• Shu Uemura
• Cacharel
• Helena Rubinstein
• Clarisonic
• Diesel
• Viktor&Rolf
• Yue Sai
• Urban Decay
• Paloma Picasso
• Atelier Cologne
• IT Cosmetics
• Mugler
• Valentino
• Azzaro
• Prada

• Consumer Products

The consumer products division has the mission to democratize beauty and make it sustainable

• L’Oréal Paris
• Garnier
• Maybelline New York
• NYX Professional makeup
• Stylenanda
• Essie
• Dark & Lovely
• Mixa
• Magic Mask
• Niely

• Professional Products

The Professional range is intended for professionals and salons, majorly to support hairdressers and the hairstyling industry

• L’Oréal Professionnel
• Kérastase
• Redken
• Matrix
• Pureology

• Active Cosmetics

Active Cosmetics division is the world leader in dermocosmetics, with brands recommended by healthcare professionals

• La-Roche-Posay
• Vichy
• CeraVe
• SkinCeuticals
• Decléor

Sustainability

The aim of the sustainable transformation program “Sharing Beauty With All”, launched in 2013, is to make L’Oréal a model company in terms of sustainable innovation, production, consumption, and in sharing its growth with all Group stakeholders.

• Sustainable Innovation
• Sustainable Production
• Sustainable Consumption
• Sharing Growth

Recent Mergers and Acquisitions:

• L’Oréal signed a deal with Prada to manufacture luxury fragrances and beauty products under its name, beginning January 2021
• L’Oréal signed an agreement with the Clarins Group in October 2019 to acquire Azzaro and Mugler
• In June 2020, a US based natural skin brand named Thayers Natural Remedy was acquired by L’Oréal
• Valentino and L’Oréal joined forces in May 2018 to create a brand new beauty collection
• Armani extended beauty partnership with L’Oréal in March 2018

Top 5 Competitors:

• Yatsen Holding
• Estee Lauder
• Avon Products
• Revlon
• Chanel

Recent News and Developments:

• In June 2021, L’Oréal announced the first cosmetic made from 100% recycled plastic under the brand Biotherm
• L’Oréal’s supply chain ranked 9th worldwide and 4th in the consumer industry by Gartner
• L’Oréal established a 50 million pounds solidarity fund, to empower women, with an aim to reach 1 million women globally
• In April 2021, all Garnier products were officially approved by Cruelty-Free International under the Leaping Bunny programme
• Viktor&Rolf fragrances to launch 3-D printed bottles for their Flowerbomb collection

Main Roles offered to Students:

Like most other FMCG brands in India, L’Oréal runs its flagship MT programme as well. for the management students. L’Oréal mostly hires MTs through summer internship programs and case study competitions like L’Oréal Brandstorm

New joinees at L’Oréal go through a 6 month MT programme during which they are required to work for several challenging stints in marketing, sales, operations, finance, IT, HR etc.

Their Ambition:

• Beauty for all, beauty for each individual: to be inspired by diversity to innovate.
• Observe local beauty customs: This is a real turning point in the way we think about Innovation.
• Facilitating access to cosmetics products: taking up the challenge of increasingly accessible innovation.
• To accelerate the regionalization of our expertise: This major project is also an opportunity for innovation and progress to build the L’Oréal of tomorrow.

Their Values:

• Passion
• Vision
• Entrepreneurial Spirit
• Open-mindedness
• Quest for excellence
• Responsibility

Their Ethical Principles:

• Integrity
• Respect
• Courage
• Transparency.