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IdeationX 2.0

SBI Life

#Business Plan
Registered 31,321
Registration Deadline 6 Aug'25, 11:59 PM IST
Team Size 3 Members
Impressions 6,997,467
Eligibility
Engineering Students
MBA Students
Undergraduate
Postgraduate

Refer & Win

MacBook, iPhone, Apple Watch,
Cash and more!

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IdeationX 2.0: Stages and Timelines

Round 1: Idea Screening Submission

Submit a 2-minute video pitch outlining your innovative solution to a key challenge in the life insurance industry. Highlight the core idea, its impact, and its feasibility within the industry context. Please note solutions in the General Insurance sector will not be considered for further rounds.

📽️ Watch the Guidebook AV here

Round 2: Detailed Summary Submission

Expand your executive summary into a comprehensive 8-10 slide presentation, delving into the specifics of your solution, including implementation strategies, market impact, and potential challenges. This round will assess the depth and practicality of your proposal.

Round 3: Zonal Semi-Finale

Compete against the best teams from your zone in a high-stakes, in-person pitch at one of our four regional hubs. Showcase your detailed proposal to a panel of industry experts and earn your spot in the Grand Finale.

Submission for the Grand Finale Round

Finalists are required to submit their final presentation, including their solution, prototype/blueprint, and financials, for the grand finale. There is no restriction on the number of slides, however, the presentation time is capped at 12 minutes, so kindly plan your content accordingly.

Round 4: Grand Finale

Present your innovative solutions to top executives of SBI Life and industry leaders, and compete for the title of IdeationX champion in person.

All that you need to know about IdeationX 2.0

India is among the fastest-growing economies globally and is on its way to becoming the 3rd largest economy in the world. It is transforming, and along with it, our risks, needs, and aspirations are evolving.

Life insurance is one of the highest potential contributors to GDP as:

  • 45% of Life Insurance premium goes in Government securities
  • 35% of Life Insurance premium goes in State Government securities
  • 74% of India’s total Insurance premium volumes are contributed by Life Insurance premiums

Insurance plays an important role in liberating individuals.

Can you unlock this sector?

How can you take the driver’s seat for this?

SBI Life is aligning with IRDAI’s bold vision: Insurance for All by 2047.
We don’t just need improvement. We need reinvention.
That’s where you come in.

Are you all set to contribute to India’s growth?

Eligibility:

  • IdeationX is open to students of select 100+ colleges irrespective of their specialisation & passing out year.
  • Students must register in teams of 3 members.
  • A student can be a part of only one team.
  • Cross-specialisation & cross-year teams are permitted.
  • Cross-college teams are not eligible.
  • Any deviation from the above will result in immediate disqualification of the entire team.

Competition Structure:

  1. Idea Screening Submission: Submit a 2-minute elevator pitch outlining your innovative solution to a key challenge in the insurance industry. Highlight the core idea, its impact, and its feasibility within the industry context.
  2. Detailed Summary Round: Expand your executive summary into a comprehensive 8-10 slide presentation, delving into the specifics of your solution, including implementation strategies, market impact, and potential challenges. This round will assess the depth and practicality of your proposal.
  3. Zonal Semi-Final Phase (Offline): Compete against the best teams from your zone in a high-stakes, in-person pitch at one of our four regional hubs. Showcase your detailed proposal to a panel of industry experts and earn your spot in the Grand Finale.
  4. Grand Finale Phase (Offline): Present your innovative solutions to top executives of SBI Life and industry leaders, and compete for the title of IdeationX champion in person.

Rewards:

  • Winner: The winning team will receive a total cash prize of INR 1 Million, along with goodies, certificates and trophies.
  • First Runners-Up: The team securing second place will be rewarded with a cash prize of INR 500K, along with goodies, certificates and trophies.
  • Second Runners-Up: The team securing third place will receive a cash prize of INR 300K, along with goodies, certificates and trophies.
  • Semi-Finalists: All semi-finalists will receive exclusive goodies and certificates.
  • Select participants may stand a chance to win PPIs with SBI Life.
  • Get a chance to be featured in an exclusive episode on CNBC.
  • Select participants may get to interact with a celebrity.

Rules:

  • Teams must submit their 2-minute video pitch and detailed case solutions by the specified deadlines. Late submissions will not be considered.
  • All team members must be currently enrolled students.
  • The same team composition must be maintained throughout the competition.
  • Plagiarism is strictly prohibited. Any team found to have plagiarised content will be disqualified.
  • Teams selected for the semi-finals and grand finale must attend the events in person. No virtual presentations will be allowed.
  • Students whose parent’s (mother or father or both) are currently working with SBI Life Insurance are not allowed to participate in the competition. If at any stage of the competition the management is intimated of the same, the said student will be disqualified.
  • The decisions of the judges is final and binding.

Join us in IdeationX 2.0 and contribute to shaping the future of insurance. May the best minds win!

Important dates & deadlines?

  • 6 Aug'25, 11:59 PM IST Registration Deadline

Contact the organisers

Send queries to organizers

Rewards and Prizes?

Winner

The Winners of the IdeationX 2.0 will receive a certificates and cash prizes worth INR 1 million.

1,000,000
Certificate

First Runner Up

The First Runner-ups of the IdeationX 2.0 will receive a certificates and cash prizes worth INR 500K.

500,000
Certificate

Second Runner Up

The Second Runner-ups of the IdeationX 2.0 will receive a certificates and cash prizes worth INR 300K.

300,000
Certificate

Goodies

All semi-finalists & finalists will receive exciting goodies & merch.

Certificate

PPIs

Select participants may stand a chance to win PPIs with SBI Life.

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