AD-UCATION | Where Students Redefine Teaching in the Age of AI | Powered by TeachBetter.ai
Delhi Technological University (DTU), New Delhi
AD-UCATION | Where Students Redefine Teaching in the Age of AI | Powered by TeachBetter.ai: Stages and Timelines
Quiz
-
The competition begins with an online quiz designed to test participants’ fundamental understanding of marketing, education innovation, and digital growth strategies.
-
The quiz will include questions on marketing concepts, EdTech trends, branding, and strategic thinking.
-
It serves as a screening round to identify teams with strong foundational knowledge and analytical ability.
-
Top-performing participants will advance to the next round of the competition.
-
- Mode: Online (to be attempted by the team leader)
Prelim Submission
- Round 2 is all about creating original content, presenting your research through a
one-page executive summary, and driving real engagement on social media.
70% Content Quality. 30% Engagement. All original.
GRAND FINALE
Shortlisted teams will move to the final Execution Round, where ideas turn into action. Teams will execute key elements of their proposed marketing strategy. Campaigns can include content creation, reels, videos, social media campaigns, or digital storytelling. Participants will demonstrate real engagement, reach, and impact generated by their campaigns. Finalists will present their execution, results, and insights to the judging panel. 🏆 Rewards & Opportunities ₹15,000 Cash Prize for the winning team ₹10,000 worth of additional prizes Opportunity to collaborate/work with TeachBetter.ai
All that you need to know about AD-UCATION | Where Students Redefine Teaching in the Age of AI | Powered by TeachBetter.ai
Event Overview:
- AD-UCATION – Where Students Redefine Teaching in the Age of AI
- Powered by TeachBetter.ai
- The AD-UCATION Marketing for Impact Challenge is a national-level marketing strategy and innovation competition.
- Participants are invited to design impactful campaigns for the future of education.
Event Task / Objective:
- Participants will step into the role of growth strategists, marketers, and education innovators.
- Teams are tasked with building compelling strategies that position TeachBetter.ai as a transformative platform for modern learning.
- Participants will explore the platform’s 20+ AI tools and 100+ simulations.
- Teams will craft creative marketing approaches that communicate the value of AI-powered, interactive education.
Competition Focus:
- Digital campaigns and storytelling
- Content strategies and growth ideas
- Designing solutions to drive awareness, engagement, and adoption among students and educators
- Combining marketing thinking, creativity, and strategic problem-solving
Opportunity:
- Work on a real-world EdTech growth problem
- Present bold ideas for the future of learning
- Ideal for participants passionate about marketing strategy, innovation, and creating impactful campaigns in the AI era
Important dates & deadlines?
-
25 Mar'26, 04:18 PM IST Registration Deadline
Contact the organisers
Send queries to organizersAbout Delhi Technological University (DTU), New Delhi
- Delhi Technological University was established in 1941 to fulfill the needs of Indian industries for trained technical manpower having the right theoretical knowledge and practical experience.
- The college got affiliated to Delhi University in the year 1952.
- The college was set up at historic Kashmere Gate campus but later on, in 1996, the campus was shifted to Bawana Road, adjoining Sector-17, Rohini, Delhi-42 covering the area of 164 acres of land.
- The college's former name Delhi College of Engineering was changed to Delhi Technological University in July 2009.
Values of DTU
- Integrity- We do what we say through trust, transparency, and honesty.
- Compassion- We foster a civilized mindset for consideration, kindness, and benevolence.
- Commitment- We dedicate ourselves completely to all our endeavors.
- Creativity- We nurture innovation imagination and ideation.
- Collaboration- We promote teamwork through togetherness, harmony, and acknowledgment.
- Inclusion- We embrace diversity with respect, acceptance, and affirmation.