Asian Paints - The Conundrum 2025
Asian Paints
Asian Paints - The Conundrum 2025: Stages and Timelines
Case Submissions
All registered teams need to submit a PPT of not more than 10 slides on the case. Any supporting Excel sheets, etc. should be embedded in the PPT itself.
Mentorship Phase
The shortlisted teams will have the opportunity to engage in a mentorship session with the Case Sponsors.
Grand Finale Submission
The National Finalist teams are required to submit their refined submissions.
Grand Finale
The finalists will get a chance to present their solution to the senior leadership team of Asian Paints.
All that you need to know about Asian Paints - The Conundrum 2025
At Asian Paints, the customer remains central to all endeavours, with design thinking utilized to align with changing consumer preferences. Every innovation is conceived and executed with the ultimate objective: delivering an exceptional customer journey.
The Asian Paints Conundrum 2025 challenges students to harness team dynamics and present their holistic solution to address this year's puzzle. Seize the opportunity to lead and navigate through the well-established network of Asian Paints' Decorative Business segment, contributing to the advancement of its Home Décor ambitions in the optimal trajectory!
Eligibility Criteria:
The case competition is only open to 2nd-year students from the following management institutes and courses:
- XLRI Jamshedpur - PGDM HRM
- TISS Mumbai - MA (HRM & LR)
- MDI Gurgaon - PGM HRM
Team Formation Guidelines:
- Students must register in a team of 3.
- They should be full-time students from the campus.
- Cross-specialization teams are not allowed.
- Cross-college and cross-course teams are not allowed.
- To ensure a level playing field for all participants, students who have interned with Asian Paints are not eligible to participate.
- One person cannot be a member of more than one team.
- Any deviation from the above-mentioned guidelines will result in the immediate disqualification of the entire team.
Competition Structure:
Case Submissions:
- Only registered teams will get access to the case.
- Each team will need to submit a PPT of not more than 10 slides in .pdf format.
- The first slide should contain team details, other slides (up to 9) are for analysis or deliverables to the problems. Any supporting Excel sheets etc. should be embedded in the PPT itself. The appendix can be put beyond these 10 slides as the 11th and/or 12th slides. Any references should be given due credits.
- Naming Convention: TeamName_CampusName_CND25
Mentorship Phase:
The shortlisted teams will have the opportunity to engage in a mentorship session with the Case Sponsors.
Grand Finale:
- Based on the case submissions, the top 8 teams from the campuses will be selected for the National Grand Finale Round.
- These teams will make a detailed presentation on the case in front of the esteemed jury.
- Each team will get 15 minutes to present and 5 mins for Q&A (A total of 20 minutes).
- Winners and Runners-up will be announced on the same day.
What's in it for you?
- The winning team stands a chance to get Pre-Placement Interviews from Asian Paints.
- National Winners will be rewarded with a cash prize of ₹1,50,000.
- National First Runners-Up will be rewarded with a cash prize of ₹1,00,000.
- Participation Certificates
As Asian Paints continues to develop a creative edge in a highly competitive industry, bring forth your compelling ideas in the limelight and weave a solution that will make you rise to the top!
Important dates & deadlines?
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4 Oct'25, 11:59 PM IST Registration Deadline
Contact the organisers
Send queries to organizersRewards and Prizes?
Winners
Winners will be rewarded with INR 1,50,000 and stand a chance to grab HR Pre-Placement Interview opportunities with Asian Paints.
First Runners-Up
First Runners-Up will be rewarded with INR 1,00,000.
About Asian Paints
Since its inception, Asian Paints has come a long way to become India’s leading and Asia’s 2nd largest paint company. It currently operates in 15 countries and has 26 paint manufacturing facilities in the world providing services to consumers in over 65 countries.
In its glorious 80+ years, Asian Paints has reinvented itself with every generation to unlock the next phase of growth and customer-centric innovation. Driven by this approach, the company has emerged as the market leader in paints since 1967 and is India's leading paints company that is double the size of any other paint company in India. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity.
Group Subsidiaries:
- Berger
- APCO
- SCIB Paints
- Taubmans Paint Fiji
- Asian Paints Causeway
- Kadisco Asian Paints
In the Industrial coatings space, Asian Paints operates through two 50:50 joint ventures with PPG Inc, USA., one of the largest automotive coatings manufacturers in the world. The first Joint Venture ‘PPG Asian Paints Pvt Ltd’ services the increasing requirements of the Indian automotive coatings market. The second JV ‘Asian Paints PPG Pvt Ltd’ services the protective, industrial powder, industrial containers and light industrial coatings markets in India.
Product Portfolio:
Asian Paints deals with various products through various brand names-
- Interiors- Royale Aspira, Royale Sensations Galaxy, etc.
- Exteriors- Apex Ultima Protek, Apex Ultima, etc.
- Interior Textures- Royale Play Stucco, Royale Play Archi Concrete, etc.
- Exterior Textures- Apex Duracast Venezio, Apex Duracast DholpurTex, etc.
- Metal Finishes- Premium Satin Enamel, Premium Gloss Enamel, etc.
- Wood Finishes- Woodtech Polyester, Woodtech Emporio PU, etc.
- Health & Hygiene- Viroprotek Sanitizers and Floor Cleaners, TruCare PPE kits & Masks
New Categories/Offerings:
- Viroprotek - a range of hand, Surface and space sanitizers and disinfectants.
- San Assure - a sanitization service and ‘Safe Painting’ service for customers.
- Range of Furniture, Furnishings and Lighting Products under three brands - Nilaya, Royale and Ador, thus offering a wide spectrum of offerings in the ‘Home Décor’ category.
- Beautiful Homes Service - an exclusive end-to-end solution that provides consumers a personalized interior design service with professional execution to create their dream homes (Click Here to View)
- Sleek - hand-picked world-class designs to help customers design and realize the kitchen and wardrobe of their dreams (Click Here to View). The factory-fitted kitchens come pre-drilled, making the installation hassle-free, and are crafted out of the best quality materials and hardware selected from all over the world. Sleek’s durable kitchens come with a 10-year warranty.
Mergers and Acquisitions:
- In 2022, Asian Paints acquired controlling stakes in Weatherseal Fenestration, engaged in the business of interior decoration/furnishing, including manufacturing uPVC Windows and door systems.
- Along with Weatherseal, Asian Paints also bought 100% stake in Obgenix Software Private Limited: (popularly known by the brand name of White Teak) Obgenix Software Private is a private limited company engaged in the business to design, trade or otherwise deal in all types and description of decorative lighting products and fans, etc. Both acquisitions will be made in a staggered manner over the next three years.
- In 2014, Asian Paints (International) acquires 51% stake in Kadisco Chemical Industry PLC of Ethiopia: Asian Paints (International) has signed an agreement with the shareholders of Kadisco acquiring 51% stake of the equity share capital of Kadisco. Kadisco manufactures and sells paints, other coatings, and adhesives in Ethiopia.
- In 2014, Asian Paints buys front-end sales business of Ess Ess Bathroom Products: Asian Paints said the acquisition is subject to satisfaction of certain conditions precedents and applicable statutory approvals. Ess Ess is a prominent player in the bath and wash business segment in India and has high-quality products in this segment.
- In 2016, Asian Paints enter distribution tie-up with Henkel Adhesive Technologies: Asian Paints has entered the retail segment of the adhesives category through a distribution arrangement with Germany’s Henkel Adhesive Technologies. Under the arrangement, Henkel’s adhesive brand Loctite will be sold at the retail level through a co-branding initiative. Although the company had B2B presence in the adhesive segment in India, this is the first time it is entering retail.
- In 2017, Asian Paints acquires Sri Lankan firm Causeway Paints: Asian Paints through its Singapore-based indirect subsidiary Berger International Pvt Ltd (BIPL), acquired Causeway Paints Lanka Pvt Ltd, the Sri Lankan paints manufacturing company.
Corporate Social Responsibility:
Asian Paints is inclusive of their communities through a range of social interventions, enhancing skills and building social infrastructure to improve their community's quality of life.
While Asian Paints CSR approach focuses on the betterment of communities around their plants, they have also developed creative programs that help in improving their capabilities as a paint manufacturer and home improvement service provider to better the livelihood of poor communities through vocational training and skills development.
Asian Paints CSR focuses on the following 4 areas-
- Education- Asian Paints acknowledges the value of learning as a persuasive means to subdue poverty and social imbalance and therefore, this is a major impact field in their expanding CSR exercise. They are committed to promoting access to quality education, particularly for disadvantaged communities that are located around our facilities. Asian Paints intervention includes adoption and infrastructure development of schools, up-gradation of school buildings, providing chairs, benches, and other classroom aids, etc.
- Skills Development - Vocational Training- following the national developmental aims on skills improvement, Asian Paints is focused on rendering vocational training to develop skills in the unorganized sector. Asian Paints tries to provide vocational and skill-based training to painters, applicators, carpenters and workers, to enhance their employability and improve their livelihoods.
- Healthcare and Hygiene- Keeping in mind the importance of healthcare and hygiene, Asian Paints have taken up various interventions like primary healthcare support, free medical camps for rural communities, setting up rehabilitation centers, etc.
- Water Management- Asian Paints believes that it is its responsibility to judiciously use and help conserve water resources. Their work includes giving support to each and every stage of water conservation, water preservation, water recharge, and wastewater treatment. They have implemented various water conservation projects, wastewater treatment, and reusing process water. Key interventions include awareness of water conservation in schools and nearby villages, installation of rooftop rainwater harvesting and recharge systems in village communities and schools, promoting integrated watershed development in areas around manufacturing locations, and water recharge through desilting of lakes.