Bajaj Finserv ATOM - CEO's Challenge
Bajaj Finserv
Bajaj Finserv ATOM - CEO's Challenge: Stages and Timelines
Seed Pitch Round
Registered teams will have to make a 7-minute pitch to the panellists about why their idea is a breakthrough idea!
Series A Funding
Make a detailed presentation to senior leaders and get their buy in on your proposed solution.
Jamming Session
Interact with our senior leaders, learn more about the industry and relook at your proposition with a new perspective.
Series B Funding
Time to make presentation to the CEO’s office and hear from them on how to make the solution more robust.
Finale
Present to panel of CEOs and Mr. Sanjiv Bajaj himself!
All that you need to know about Bajaj Finserv ATOM - CEO's Challenge
ATOM is an atypical B-School competition where students use scenario planning and design thinking to create a disruptive solution for the future. Consumers are changing, as are the ways in which they buy and use financial services and products.
The ATOM un-case study program offers a chance to peek in the future and be ready today with tomorrow in mind. The idea is to predict the direction of the financial products and services sector for an open banking era and create solution for citizens of the future.
ATOM – CEO’s Challenge is the proposition created to engage talent on campuses to design and build futuristic solutions on CEOs' agenda. It will provide an opportunity to engage with leaders of the organisation, understand the context of problems and then come up with breakthrough ideas for the CEO.
The experienced stalwarts of the industry are looking for a fresh set of eyes and a re-imagined future. So, students can come up with that BIG IDEA which is destined to lead the change rather than just follow it and we shall provide the leadership guidance they need to work on that big idea!
We look forward to future-focused and transformational ideas about product innovation, service innovation, process innovation, technology, data and beyond.
Eligibility Criteria:
- The participant must be a 1st or 2nd year full-time MBA student from the eligible campuses.
- The participants must register with only their campus id and provide the requisite details in the registration form.
- Students from exchange programs can also participate.
- All participants must participate with the right spirit.
- All timelines must be strictly followed; extensions will not be provided. Timelines will be published on the app and social media.
- Any decisions made by Bajaj Finserv will be final.
Eligible Institutes:
- Delhi School of Economics (DSE), New Delhi
- Faculty of Management Studies (FMS), Delhi
- Indian Institute of Foreign Trade (IIFT)
- Indian Institute of Management (IIM), Ahmedabad
- Indian Institute of Management (IIM), Bangalore
- Indian Institute of Management (IIM), Calcutta
- Indian Institute of Management (IIM), Lucknow
- Indian Institute of Management (IIM), Indore
- Indian Institute of Management (IIM), Kozhikode
- Indian School of Business (ISB), Hyderabad
- Indian School of Business (ISB), Mohali
- Institute of Management Technology (IMT), Ghaziabad
- Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai
- Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
- SP Jain Institute of Management and Research (SPJIMR), Mumbai
- Symbiosis Institute of Business Management (SIBM), Pune
- T. A. Pai Management Institute (TAPMI), Manipal
- Xavier School of Management (XLRI), Delhi
- Xavier School of Management (XLRI), Jamshedpur
Rules:
Solution Building Team -
- The team must have four people.
- The team members must be from the same college, and they can be a mix of students from different management specializations.
- All the team members must register before registration closes and must form teams on the competition platform (app/web) before the specified date.
- Changing teams will not be allowed post the stipulated date.
- One person can only be part of one team.
- The teams will be evaluated basis futuristic solutions prepared by them for the chosen problem statement.
- The emphasis for the evaluation of the solutions presented will be on the overall quality and the uniqueness of the idea.
- The teams are also expected to attract investors (students who don’t form a team and play as individuals) using the investor pitch function.
Investor -
- Teams who do not make it post Round 1 (Seed Pitch Round), they will be split into individuals who can play as Investors.
- Investors are expected to win the competition by investing wisely in the right ideas and not be influenced by personal relations.
- Investors can simultaneously invest in a maximum of TWO teams.
- Investors have the advantage of viewing investor pitches of all the teams. It is expected that they don’t share the details with other competing teams.
For any queries, related to the competition, you can address the same on - Atom@bajajfinserv.in
Prizes and Rewards:
Solution Building Team -
- The team winning at the grand finale will get PPO/PPI* along with a cash prize of INR 5,00,000.
- The runner up team of the grand finale will get PPO/PPI* along with a cash prize of INR 3,00,000.
- The Seed Pitch round winners will get a PPI.
- The Series A Winner will get a PPI along with a cash prize of INR 10,000.
- All the Series A funding round winners will get an opportunity to present to senior leadership.
*In case students have closed on summer internship, the PPI will prevail for finals.
Investor -
- Up to top 2 investors winning the competition basis their investment decisions will be rewarded with a cash prize of Rs. 1 Lakh each.
- The top 5 investors will get an opportunity to present to senior leadership.
Important dates & deadlines?
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27 Dec'21, 11:59 PM IST Registration Deadline
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26 Dec'21, 11:59 PM IST Deadline to choose the Problem Statement
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5 Jan'22, 11:59 PM IST Seed Pitch Round Submission Deadline
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12 Jan'22, 06:00 PM IST Seed Pitch Round Winner Announcement
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23 Jan'22, 11:59 PM IST Series A Funding Submission Deadline
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29 Jan'22, 12:00 PM IST Series A Funding Winner Announcement
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5 Feb'22, 11:59 PM IST Series B Funding Submission Deadline (CEO's Office Round)
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10 Feb'22, 06:00 PM IST Series B Funding Winner Announcement
Contact the organisers
Send queries to organizersDownload attachments
Rewards and Prizes?
National Winner
The team winning at the Grand Finale will get PPO/PPI* along with a cash prize of INR 5,00,000.
National Runner Up
The runner up team of the Grand Finale will get PPO/PPI* along with a cash prize of INR 3,00,000.
Seed Pitch winners
The Seed Pitch round winners will get a PPI.
Series A Winner
The Series A winner will get a PPI along with a cash prize of INR 10,000.
Top 2 Investors
Up to top 2 investors winning the competition basis their investment decisions will be rewarded with a cash prize of Rs. 1 Lakh each.
About Bajaj Finserv
Bajaj Finserv Limited is the holding company for the various financial services businesses under the Bajaj group. It serves millions of customers in the financial services space by providing solutions for asset acquisition through financing, asset protection through general insurance, family protection and income protection in the form of life and health insurance and retirement and savings solutions.
More specifically, the areas are:
- Lending: Bajaj Finance Limited (BFL), participates in the financing business and is a company listed on The Stock Exchange, Mumbai (the BSE) and the National Stock Exchange (NSE). BFL also operates through a 100% subsidiary namely, Bajaj Housing Finance Limited (BHFL) which is registered with National Housing Bank (NHB) as a Housing Finance Company (HFC) for its mortgage business. BHFL started its operations in FY2018 and all the incremental mortgage business is now done through BHFL.
- Protection and Savings: These are done through (i) Bajaj Allianz General Insurance Company Limited (BAGIC) for general insurance including health insurance; and (ii) Bajaj Allianz Life Insurance Company Limited (BALIC) for life insurance and retirement plans. BAGIC and BALIC are both unlisted joint ventures with Allianz SE, one of the world’s leading composite insurers.
- Digital and Online platform: During the year under review, Bajaj Financial Holdings Ltd., a wholly-owned subsidiary, has firmed up new business plans for undertaking activities on digital and online platform to augment the business of the Company’s subsidiaries and has changed its name to Bajaj Finserv Direct Ltd. with effect from 27 February 2018
Present in 2,392 locations across the country, including 1,357 locations in rural/smaller towns and villages, BFL focuses on six broad categories: (i) consumer lending, (ii) SME lending, (iii) commercial lending, (iv) rural lending, (v) deposits; and (vi) partnerships and services.
Organizational Structure
We’re the fastest growing financial services company in India over the last 10 years, helping retail and SME customers realise their dreams through every stage of life through the Bajaj Finserv Group of companies:
Bajaj Finance Limited
Bajaj Finance Limited is one of the fastest growing non-banks in India and is also among the 30 largest companies in India, by market cap. A Nifty 50 company, Bajaj Finance Ltd. has a highly diversified portfolio, focused on Consumer, Rural, SME, Commercial, Mortgages and Payments’ lines of businesses.
Bajaj Finance is the most Profitable NBFC in the country and the largest players in the consumer finance segment, having pioneered disruotive innovations like interest free EMI finance in more than 50 categories, ranging from consumer durables to lifestyle products to groceries with highest credit ratings for its deposit schemes and a distribution network of 102,600+.
Bajaj Allianz General Insurance
A joint venture of two large conglomerates – Bajaj Finserv and Allianz SE – the company has over 200 years of combined parentage. BAGIC is the only General Insurance Company in India to consistently make underwriting profits. Through its innovative product and service offerings, BAGIC has established itself as a trendsetter of digitization in the Indian insurance industry.
Bajaj Allianz Life Insurance
Bajaj Allianz Life Insurance Company (BALIC) is #1 Non bank-owned private sector Life Insurance company focused on helping customers manage the risk of uncertainties, secure dreams and protect the interest of loved ones through its balanced product mix between Unit-Linked Insurance Plans (ULIP) and Traditional products. With its large pan-India proprietary agency force, BALIC is the 3rd highest agency premium amongst private players.
Bajaj Finserv Direct
Bajaj Finserv Direct is an exclusive e-commerce supermarket for all your financial and lifestyle needs, operating since 2018. With vast expertise in Product, Risk & Underwriting management in the Lending & Insurance domain, Bajaj Finserv Direct is your one stop digital destination for Loans, Insurance, Investments & Payments. The multi-category architecture of Bajaj Finserv Markets offers seamless engagement with Consumers for 25+ products & services.
Bajaj Housing Finance
Bajaj Housing Finance is a subsidiary of Bajaj Finance Limited offering full range of mortgage products such as home loans, loan against property and lease rental discounting to salaried; self-employed customers. It also offers construction finance and inventory finance to credit worthy developers. The company enjoys highest long-term credit rating of AAA (Stable) by CRISIL and IND AAA (Stable) by India Ratings and highest short-term credit rating of CRISIL A1+ by CRISIL and IND A1+ by India Ratings.
Bajaj Finance Securities Limited
Bajaj Financial Securities Limited is a 100% subsidiary of Bajaj Finance Limited offering wide spectrum of Capital Market Solutions covering Equities, Mutual funds, Corporate deposits, Bonds, Insurance, Loans & Distribution Offerings which are been offered to Corporates, High-net-worth individuals and Retail clients. BFSL started its journey a year ago and has reached a milestone of onboarding 6000 Clients already.
Bajaj Finserv Health
Bajaj Finserv Health is a health-tech company from the Bajaj Finserv Group, committed to making healthcare preventive, personalized, and prepaid for all.
We are building a comprehensive health management platform that empowers individuals to take charge of their well-being — not just when they fall sick, but every day. By combining a robust network of healthcare service providers with cutting-edge technological innovations, we aim to proactively support our users across their entire health journey.
Our vision is to become the personalized health manager for every Indian, enabling smarter choices, easier access, and better outcomes — all through a seamless digital experience.
Product Portfolio
Loans:
- Consumer Durable / Lifestyle Finance
- Digital Product Finance
- Personal Loan
- Home Loan
- Loan against FD
- Loan against Property
- Gold Loan
- Retail EMI
- Retailer Finance
- Lease rental discounting
- Business Loan
- Professional Loan
- Working Capital Loans
- Developer Finance
Commercial Lending:
- Vendor Financing
- Large Value Lease Rental Discounting
- Loans against Securities
- Financial Institutions Lending
- Light Engineering Finance
- Corporate Finance
- Warehouse Financing
Investment:
- Fixed Deposit
- Mutual Funds
- Demat Account
Insurance:
- Life Insurance
- Health Insurance
- Travel Insurance
- Motor Insurance
- Home Insurance
- Car & Two Wheeler Insurance
Wallets & Cards:
- Wallets
- Credit Cards
- EMI Network Cards
- Health EMI network cards
Awards and Recognition
- EY Entrepreneur of the Year - Mr. Sanjiv Bajaj
- ET Award 2018 - Mr. Sanjiv Bajaj, Business Leader of the Year
- 5th Asia Business Responsibility Summit – Mr. Sanjiv Bajaj, Transformational Leader
- Forbes Fab 50 List – Bajaj Finserv
- BMA Entrepreneur of the Year Award - Mr. Sanjiv Bajaj
- ET Awards 2019: Company Of The Year Award given to Bajaj Finance.
Success Stories
- Bajaj Finserv launched #FitForLife Campaign
Bajaj Finance Limited, launched the campaign #FitForLife. The campaign encourages individuals to achieve New Year fitness resolutions. The company offered easy EMI schemes on a gamut of fitness and wellness products and health treatments. The campaign commenced on Jan 24th and was carried on till Jan 30th. Under this campaign, customers could avail easy EMI offers on products and treatments like gym membership, cycles, gym equipment, sportswear, spa treatments, organic food, water purifier, air purifier, eye care, dental care, hair transplant, cosmetic surgery, bariatric surgery etc. along with other special offers from the partner brands. - Bajaj Finserv raised awareness about the last-minute travel planning through its campaign #TravelonEMI
This campaign was aimed to raise awareness about the last-minute travel. The contest witnessed participation by over 3000 individuals across three levels of the game engaging two million people online. The campaign was focused on common challenges individuals faced while planning the trip at the last moment and create awareness about a smart solution to ensure travel with hassle-free Bajaj Finserv EMI Network.
Corporate Social Responsibility
The CSR Activities of Bajaj Group are guided by the vision and philosophy of its Founding Father, late Shri Jamanlal Bajaj, who embodied the concept of Trusteeship in business and the common good and laid the foundation for ethical, value-based and transparent functioning.