Blue Sky Thinking- The Case Study Competition

Possible Business Solutions is a dynamic and forward-thinking organization specializing in providing consultancy services to SME organizations based in Ahmedabad and we have come up with an exciting challenge where you can unleash your Blue Sky Thinking.  

Part 1: Business Strategy Presentation (1-2 minutes)

Topic: Candidates will create either a presentation/ document/ video for either of the two options stated below.

Options:

• Form a case study by highlighting a real-life company where a seemingly MICRO marketing strategy led to a MACRO positive impact on a company's success.
  • Example: Colgate in India strategically increased the size of the toothpaste tube’s nozzle size. It helped Colgate sell more. In just a year, Colgate's share of the toothpaste market in India went up by 40%. This small strategic move had a huge impact on the sales of Colgate. Like this, take any other company’s example and form a case study.
• Craft a fictional story that demonstrates the power of strategic marketing decisions by taking a popular product and developing a strategy for that product that can enhance branding, increase reach, or any other metrics for the betterment of the company.

Format: Candidates may complete this challenge by either making a case study presentation, case study document, or video. Ensure proper formatting, and get creative, using a mix of text, images, charts, and other visual elements to effectively convey your story and strategy.

If you are presenting in the form of

1. a video: 30-60 seconds
2. a presentation: 5-6 slides maximum
3. a document: 2-3 pages

Kindly name the file with your name_blueskythinking

Incentives:

• Certificate: At the successful completion of the challenge all the candidates will receive participation certificates from Possible.
• Mentorship: Possible’s marketing professionals will provide feedback and guidance at the end of the challenge to the participants who have completed the whole challenge.
• Get Recognition: Top videos and presentations will be posted on Possible's online platforms with candidates' tags.
• Get a chance of doing a paid internship: Potential interview opportunities will be provided based on the outstanding performances of the category. 

Deadline: The challenge has to be completed by Wednesday( 29th May) 11:59 p.m. 

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