Registered
56
Registration Deadline
10 Sep'25, 11:59 PM IST
Team Size
3 - 4 Members
Impressions
14,758
Eligibility
All
All that you need to know about Brand Wars
Event Structure:
- Teams of 3–4 members
- Each team will be assigned rival brands in the same category (e.g., Starbucks vs. Dunkin’, Pepsi vs. Coke, Zomato vs. Swiggy).
Rounds:
- Round 1 – Brand Identity & Offensive Strategy
- Prep Time: 40 minutes | Pitch: 7 minutes | Q&A: 3 minutes
- Task: Develop a marketing campaign to grow market share.
- Deliverables: Campaign Name + Slogan
- Core Creative Idea
- Channel Strategy + Estimated Impact
- Round 2 – Counter-Marketing Attack
- Prep Time: 30 minutes | Pitch: 5 minutes | Q&A: 2 minutes
- Task: Critically analyze the competitor’s brand and design a counter-campaign to attract their customers.
Judging Criteria:
- Knowledge of Brand
- Creativity & Innovation
- Presentation & Communication
- New Ideas
- Execution of Ideas
- Defending the Brand
- Feasibility
Important dates & deadlines?
-
10 Sep'25, 11:59 PM IST Registration Deadline
-
14 Sep'25, 10:00 AM IST Event Date
Contact the organisers
Send queries to organizersRewards and Prizes?
Winner
9,000
First Runner Up
4,000
Second Runner Up
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*This opportunity has been listed by
Jindal Global Business School (JGBS), Sonipat
.
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