BYOB: Build Your Own Brand || Shri Ram Townhall 2026 with Libas X Better Nutrition
Shri Ram College of Commerce, University of Delhi
BYOB: Build Your Own Brand || Shri Ram Townhall 2026 with Libas X Better Nutrition: Stages and Timelines
Case Deck Submission
Put your marketing instincts to the test as you decode a real-world brand challenge and craft a bold, creative solution. Your task is to uncover a sharp consumer insight, build a compelling campaign idea, and outline how it would come to life in a way that captures attention and drives virality. This round is all about clarity, originality, and creative impact not lengthy analysis. The most distinctive and well-articulated ideas that align strongly with the brand will make it to the next stage.
Final round On-Campus
Step into the spotlight and bring your idea to life. This round is where strategy meets expression, shortlisted teams will present their campaign in the most creative and engaging way possible. The goal is not just to explain your concept, but to make the audience experience it. You’ll be evaluated on creativity, execution, clarity of strategy, and how powerfully you bring your brand idea to life. This is your stage to captivate, convince, and stand out.
All that you need to know about BYOB: Build Your Own Brand || Shri Ram Townhall 2026 with Libas X Better Nutrition
Build Your Own Brand is not your typical case competition, it is where creativity meets strategy. Move beyond conventional presentations and PowerPoint decks, and bring your ideas to life in the most expressive way possible.
Participants are challenged to craft innovative branding and marketing solutions to real world problems, but the format is entirely yours to define. Whether it is through a compelling video, a powerful performance, storytelling, music, or any other creative medium, this competition encourages you to think differently and stand out.
This is your chance to not just solve a case, but to experience it by blending business acumen with artistic expression. If you can strategize, create, and captivate, Build Your Own Brand is the stage for you.
This competition is being brought to life with the support of Libas, who are providing the case and serving as judges, and Better Nutrition, who are providing the case.
Important dates & deadlines?
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26 Mar'26, 03:07 PM IST Registration Deadline