Case Study Competition: Elevate Marketing & Experience

Case Study Competition: Elevate Marketing & Experience!

The goal of this competition is to enhance the marketing strategies and overall user experience for students on our platform. Participants will analyze the current state of website branding and user experience, identifying areas for improvement and proposing innovative edits to drive engagement.

Task Overview:

• Website Analysis:
• • Evaluate the existing marketing strategies targeting students.
  • Identify strengths, weaknesses, opportunities, and threats.
  • Propose creative ideas to increase visibility and attract a broader student audience.
• User Experience Assessment:
  • Analyze the current user journey and experience on the platform.
  • Pinpoint pain points and areas of friction for students.
  • Devise solutions to enhance overall user satisfaction and engagement.
• Content Enhancement:
  • Review the platform's educational content relevance and quality.
  • Suggest improvements to make the content more appealing and valuable to students.
• Innovative Ideas for Marketing: 
  • Propose new features or improvements that could set our platform apart.
  • Ensure these features align with the needs and preferences of the student demographic.
• Submission Guidelines:
  • Each participant must submit a detailed report outlining their analysis and proposed edits.
  • Reports should include clear, actionable recommendations, supported by data and examples where possible.
  • Participants are encouraged to include mock-ups or prototypes to illustrate proposed changes.

Evaluation Criteria:

• Creativity: Novel and innovative ideas for marketing and user experience enhancement.
• Feasibility: Practicality and realistic implementation of proposed changes.
• Data-Driven Approach: Use of data and analytics to support recommendations.
• User-Centric Design: Focus on improving the overall experience for students.
• Clarity and Presentation: Clear, concise, and visually appealing presentation of ideas.

Prizes:

• 1st Place: 1,00,000 

How to enroll?

• Register at Unstop and submit your Task at collaboration@forethought.co.in before 10th December 2024.

What is expected?

• Report or PPT with at least 10 Suggestions on Branding or Content of the website & 10 Edit Required for better Branding and engagement.
• Links to consider for Suggestions & Edit - forethought.co.in/byo, forethought.co.in/course
• Edits could also include changes in content too. 
• Branding can include the addition of New elements to the website.

This competition aims to harness the collective creativity of participants to elevate our platform's marketing and user experience for students, ensuring a more engaging and valuable educational environment.