Genius - Case Study Challenge by GE India

General Electric (GE) is a conglomerate that carries a range of products and multiple services. The Company provides aircraft engines, power generation tools, and oil, gas production equipments, medical imaging, financing of equipments, and industrial products.

Organization Structure:

The Company's segments include :

• Power: The power segment of General Electric serves power generation, industrial clients, government and other customers across the world with products and services related to energy production. The Company's Gas Power Systems offers a spectrum of heavy-duty and aero-derivative gas turbines for utilities, independent power producers and industrial applications, from small, mobile power to utility-scale power plants.
• Renewable Energy: The renewable energy segment offers sources of renewable power. The Company provides a range of products, services, and solutions to provide service to the hydropower industry ranging from initial design to final commissioning, from low head/medium/high head hydropower plants to pumped storage hydropower plants, small hydropower plants, concentrated solar power plants, geothermal power plants, and biomass power plants.
• Oil & Gas: The oil & gas segment serves all sectors of the oil and gas industry, from drilling, completion, production and oil field operations, to transportation through liquefied natural gas (LNG) and pipelines. Also, the Oil & Gas segment provides industrial power generation and compression solutions to the refining and petrochemical sectors. Its portfolio includes drivers (aero-derivative gas turbines, heavy-duty gas turbines and synchronous and induction electric motors), compressors (centrifugal and axial, direct-drive high speed, integrated, subsea compressors, and turboexpanders), and turnkey solutions (industrial modules and waste heat recovery).
• Aviation: The aviation segment of the company designs as well as produces commercial and military aircraft engines, electric power, integrated digital components, and mechanical aircraft systems. It also provides aftermarket services to support its products. The Company's commercial engines manufacture jet engines and turboprops for commercial airframes. Its commercial engines power aircraft in all categories: regional, narrowbody, and widebody. It also makes engines and components for business and general aviation segments. Its commercial services provide maintenance, component repair & overhaul services (MRO), including sales of replaced parts. Its military manufactures jet engines for military airframes. Its military engines power various military aircraft, including fighters, bombers, tankers, helicopters and surveillance aircraft, as well as marine applications. Its systems provide components, systems, and services for commercial and military segments. Its additive provides machines for metal additive manufacturing for the industry.
• Healthcare: The healthcare segment provides healthcare technologies in:
  1. Medical imaging
  2. Digital solutions
  3. Patient monitoring and
  4. Diagnostics
  5. Drug discovery
  6. Biopharmaceutical manufacturing technologies
  7. Performance improvement solutions.
     Its diagnostic imaging systems offer X-ray, digital mammography, computed tomography (CT), magnetic resonance (MR), surgical and interventional imaging and molecular imaging technologies allow clinicians to see inside the human body more clearly. Its Clinical systems include ultrasound, electrocardiography (ECG), bone densitometry, patient monitoring, incubators, and infant warmers, respiratory care, and anesthesia management that enable clinicians to provide care for patients every day from wellness screening to diagnostics to life-saving treatment. Healthcare systems also offer products and solutions that include remote diagnostic as well as provides repair services for medical equipment manufactured by the Company and by others.
• Transportation: The Transportation segment is a supplier to:
  1. Railroad
  2. Mining
  3. Marine
  4. Stationary power
  5. Drilling industries
     The Company manufactures high-horsepower, diesel-electric locomotives, including the Evolution Series, which meets or exceeds the United States Environmental Protection Agency's (EPA) Tier 4 requirements for freight and passenger applications. The Company develops partnerships that support advisory services, parts, integrated software solutions, and data analytics. Its portfolio provides the people, partnerships, and software to optimize operations and asset utilization.
• Energy Connections & Lighting: The Company's energy connections design and deploys technologies that transport, convert, automate and optimize energy to electrical power.
• Capital: The capital segment of the company is a financial services division. The segment provides financial products and services around the globe. Its products and services include Industrial Finance (IF), Energy Financial Services (EFS), and GE Capital Aviation Services (GECAS).

Subsidiaries:

• GE Aviation
• GE Healthcare
• GE Power
• Baker Hughes
• GE Renewable Energy

Mergers and Acquisitions:

• ABB completed its acquisition of General Electric Industrial Solutions (GEIS), General Electric’s global electrification solutions business on June 30, 2018. The transaction was valued at $2.6 billion and offered substantial value creation potential within ABB, including growth opportunities to be leveraged from coupling ABB’s digital offering and ABB Ability.
• Bank of Montreal in 2015 acquired GE Capital's transportation-finance business operations in a multibillion-dollar deal which aimed to bolster its commercial-banking business and expanding its U.S. footprint. The move came as Canada's big banks were looking abroad for expansion to help offset slowing growth in their key domestic banking markets. For GE, the sale is part of a stated plan to sell most of the $500 billion of assets in its General Electrical's Capital financing unit.

Corporate Social Responsibility:

• Villages Development: In Vadodara, they have a comprehensive program on providing need-based support in the five villages of Kotambi, Alamgarh, Machalipura, Bhavpura, and Govindpura.  They have continued their efforts from last year wherein they strengthened the Anganwadi and school infrastructure as well as improved the water availability in the villages. They have also continued on their work with the Anganwadi centers and schools, including clean drinking water. They have renovated and improved the facilities at the village milk collection center, which has resulted in the faster collection, improved measurement, cleanliness, more energy-efficient lighting and heating, and better overall facilities.
• Health: The poor suffer from high expenditure on health. Adverse impact and expenditure on health affect the income and education prospects of such families. Their health programs have tried to provide basic health services through a mobile medical van in and around the city of Chennai covering a large population that does not have affordable access to basic health services. In addition, they have sponsored cataract surgeries of over 3,000 people in Tamil Nadu, leading to dignity, respect, and safety for the elderly.
• Access to electricity through clean energy: The village Rehi Kala and its neighboring villages located about 7 km from Naini where General Electric's factory is located were witnessing poor quality of power supply, with an average supply of power being 7-8 hours during off-peak hours. They have installed a 12 KW Solar Minigrid in the village with associated Power Distribution Network with metering and other protections with battery back up to meet energy needs during evening hours. They are electrifying 100 rural households who otherwise do not have the financial capacity to go for inverters/solar power plants, etc. and installing 20 high bright LED street lights to illuminate village roads for full night.
• Education and children: At Naini, near Allahabad, we have supported seven primary schools and with RO water, a booster pump, improved flooring and painting, electrical fittings for improved safety, gating and boundary walls for protection and security, civil work to strengthen structures, clean drinking water, and sanitation. In Naini, They continued to help address demand-driven needs in health delivery in Sarojini Naidu Children Hospital by providing a dialysis machine to treat sick children, nebulizer, heat blowers, and desert coolers. In addition, they also undertook the repair of washrooms which needed attention. An estimated 1,000 beneficiaries stand to benefit from this support. They have installed 10 handpumps to address the scarcity of water benefitting over 500 beneficiaries. They have installed water purifiers in 5 schools benefitting over 500 beneficiaries directly. In line with the critical requirement of hygiene and sanitation, they have installed bio-toilets in 6 schools benefitting over 200 people, and a complete sanitation complex in a girls college to benefit over 600 beneficiaries.