Graphic Design Competition: Crafting a Brand Identity for Jivika

About Jivika

Jivika is a social-impact startup pre-incubated at IIT Madras, dedicated to empowering blue- and grey-collar workers across India. Our platform connects workers to dignified job opportunities and financial tools, helping build inclusive, grassroots progress.

As we prepare to launch, we're looking for a bold, memorable, and meaningful brand identity — and we’re inviting YOU to design it.

Challenge Objective:

• Design a powerful visual identity for Jivika that reflects its mission of dignity, inclusion, and empowerment.
• We want a logo and design system that communicates trust and approachability for workers and employers alike.

Deliverables:

• Logo Design: A primary logo (and optional logo mark) in both light and dark variants.
• Color Palette & Typography Suggestions Mockups: Show the logo in context — app UI, website header, social media banners, etc.
• Brief Explanation (100–150 words) about your design concept and its connection to Jivika’s mission.

 Additional Guidelines

• All submissions must be original work.
• Creativity and clarity in expressing Jivika’s values will be key.
• Use of design tools like Figma, Illustrator, Photoshop, or Canva is welcome.
• Share your files as a Google Drive link or zipped folder — include editable files + exported PNG/JPG.

Eligibility

• Open to all students, freelancers, and early-career designers.
• Passionate about branding, social innovation, and design with impact.

Evaluation Criteria

• Alignment with brand mission and values
• Visual appeal and originality
• Presentation of logo in real-world mockups
• Clarity in storytelling through design

Prize:

• 1st Position: ₹10000 cash prize
• 2nd Position: ₹5000 cash prize
• All top performers will also get an internship opportunity with us!

Submission: 

• Please submit your work via email to jivikaworks@gmail.com by June 8th.
• Include your Drive link or file upload
• Ensure folder access is shared with: [jivikaworks@gmail.com]
• Remember, the earlier you submit, the better we'll be able to evaluate your work!