Markencia- The Marketing Face-off!

Guidelines:

• All team members must be currently enrolled undergraduate students.
• Students from any stream (Engineering, Commerce, Humanities, Law, etc.) are eligible to participate. 
• Inter-college team members are allowed.
• Each team must comprise 2 to 5 members.
• The presentation must include a maximum of 10 slides excluding the Cover Page and Appendix.

About the competition:

This competition will have a case that discusses how a company can carefully and effectively advocate women's empowerment even in a society where such an effort might meet with resistance. Candidates are encouraged to think critically, act strategically, and gain a sophisticated perspective towards facilitating gender equity in and outside the workplace.

Format & Rounds: 

• The competition will be conducted in three rounds:
  • Round 1: Strategic Aptitude Quiz
    • It will be an online quiz round on Unstop.All participants/teams who have registered will take a quiz aimed at measuring their knowledge in corporate ethics, gender policy, brand positioning, and stakeholder management. This phase is for critical thinking and core knowledge that will be necessary in dealing with sensitive socio-corporate matters.
• Round 2: Policy Formation Challenge
  • Shortlisted teams will receive a detailed profile of a fictional company operating in a high-pressure environment.
  • Participants will be required to submit their case solutions, proposing a strategy to support women’s rights while balancing business interests. This should include internal reforms, public messaging, or outreach initiatives—executed with care, strategy, and long-term vision.
• Round 3: Presentation Round
  • Shortlisted participants from Round 2 will present their submitted case solutions to a panel. This round is designed to evaluate clarity of thought, and how effectively ideas are conveyed.
  • Bonus Challenge (Brownie Points): For extra credit, include a smart and subtle way your company can increase profits while advancing gender equality. Think along the lines of new markets, brand value, inclusive product lines, or untapped customer segments.
• Rules:
  • One team can submit only one entry.
  • Plagiarism will lead to disqualification. All submissions must be original.
  • The decisions of the organizers and judges will be final and binding.
  • No changes in team composition allowed after registration.
  • Teams must adhere strictly to deadlines. Late submissions will not be evaluated.
  • In case of any discrepancies, the organizing committee reserves the right to modify the format or rules.
  • First round will be attempted by a single team member.