Marketer's Masterpiece Challenge

Challenge Overview

The Marketer’s Masterpiece Challenge is a marketing competition for students and young professionals (0–2 years of experience) to showcase creativity, strategy, and analysis. Participants will develop a ₹5 crore (~$600,000) campaign to revive TrendTide Clothing Co., a fast fashion brand facing a 22% sales decline in a ₹400 crore market. Using the provided case study, participants will analyze data, craft a campaign, and build a portfolio to demonstrate skills in brand management, social media strategy, and competitive analysis.

About the Opportunity

Step into the world of fast fashion marketing with the Marketer’s Masterpiece Challenge! Revive TrendTide Clothing Co. by crafting a ₹5 crore campaign to win back Gen Z and Millennial audiences. Build a professional portfolio on Wooble, hone skills like marketing strategy and creative content, and tackle real-world trends like sustainability and influencer marketing. Win cash prizes, earn certificates, and gain visibility with top portfolios featured on social media.

Guidelines/Rules

• Eligibility: Students and professionals with 0–2 years of experience.
• Team Size: Individuals only.
• Resources: Use only the provided case study; role-play consumer research is permitted.
• Submission Format: Submit a Wooble portfolio link via Unstop.
• Project Naming: Give your project a completely unique and creative name that reflects your research and campaign strategy, but do not use “Marketer’s Masterpiece.”
• Code of Conduct: Maintain professionalism; Unethical means leads to disqualification.

Deliverables

• One-Page Campaign Brief
• Budget Breakdown
• Five-Minute Pitch with Creative Element

Strategic Analysis Tasks

• Phase 1: Brand Management Strategy
• Phase 2: Growth Strategy Execution
• Phase 3: Social Media Analysis
• Phase 4: BCG Matrix Analysis
• Phase 5: Porter’s Five Forces Analysis

Submission Requirements

• Submit three documents via your Wooble portfolio:
  • First PDF: One-Page Campaign Brief and Budget Breakdown.
  • Second PDF: Strategic Analysis Tasks (five pages, one per phase).
• Two PDFs:
• One PowerPoint (PPT): Five-Minute Pitch with Creative Element.
• Upload documents as instructed in the provided Wooble manual.
• Ensure your Wooble portfolio achieves a completion percentage above 50%.

Submission Process

• Visit Wooble’s page to create a portfolio - https://wooble.org/
• Sign up on Wooble and head to the Portfolio section to create your portfolio. (For further clarification, refer to the “Step by Step Manual” provided)
• Again, give your project a completely unique and creative name that reflects your research and campaign strategy, but do not use “Marketer’s Masterpiece.”
• Submit all necessary details: My Journey so Far (at least 3), Proof of Work (at least 2), Skills I Follow, Resume, and What’s Next on the Wooble’s portfolio section.
• Return to the Unstop page and submit the Wooble portfolio link as the submission.

Evaluation Criteria

• Strategic Insight (10%): Depth of case study analysis.
• Creativity (25%): Originality of USP, tactics, and creative element.
• Feasibility (10%): Practicality of campaign and budget allocation.
• Presentation (15%): Clarity and persuasiveness of pitch and deliverables.
• Portfolio Quality (40%): Professionalism of Wooble portfolio.

Rewards

• Winners: ₹5,000 cash prize and feature on Wooble’s website.
• All Participants: Digital certificate of participation with name, challenge title, and completion date, downloadable via Unstop.
• Top 5 Portfolios: Social media shoutout on Wooble’s Instagram(Instagram ) and LinkedIn(Linkedin ), along with Featuring your portfolios on our Wooble’s Website.