Markethon: Strategize, Innovate, Dominate!

Welcome to "MARKETHON: Strategize, Innovate, Dominate!"

Organized by EUNOIA-The Marketing Club, Department of Management Studies (DoMS), NALSAR University of Law, Hyderabad, as part of Winnow 2024 – The National Cultural and Management Event. Get ready for an exciting journey filled with marketing challenges!

Event Overview:

• Team Size: 1 to 4 members
• Duration: 4 to 5 hours
• Structure:
  • Two online rounds: BrandBlitz quiz & BYOP (Bring Your Own Product)
  • One offline round: PR Redemption
• Prizes: Cash prizes and certificates for the winners, and e-certificates for all participants.

Rounds Breakdown:

Round 1: BrandBlitz Quiz (Unstop)

• Description: A quiz to test participants' brand knowledge, visual recognition skills, and marketing acumen.
• Duration: Live for 12 hours
• Guidelines:
  • 15 marketing-related questions.
  • One member can participate on behalf of the team.
  • Elimination round: Only the top teams will move to the next round.
  • Scoring:+1 for each correct answer, -0.25 for each wrong answer, 0 for skipped questions.
    • Tie Breaker: Teams with quicker responses will be prioritized.

Round 2: BYOP - Bring Your Own Product (Online)

• Description: Teams develop a product idea based on one of the provided themes—Sustainability or Technology.
• Submission Options:
  • PPT submission: Minimum 7 slides
  • Advertisement Video: Max 3 minutes
  • Skit: Max 5 minutes
• Evaluation: Creativity, feasibility, alignment with the theme, and impact.
• Elimination round: Teams must impress to move forward.

Round 3: PR Redemption (Offline)

• Description: Teams will analyze a fictional PR crisis for a well-known brand and develop a marketing strategy to rebuild its reputation.
• Preparation: Teams will receive the PR crisis few days before the offline presentation.
• Presentation:
  • 7-minute presentation with a 3-minute Q&A.
  • Use PPT to present your solution.
  • Each team member can participate in presenting the crisis management strategy.
• Judging Criteria: Focus on creativity, professionalism, strategic thinking, and communication.

Judging Criteria:

Round 1: BrandBlitz Quiz

• Duration: 15 minutes
• Types of Questions: Identifying incomplete logos, taglines, and marketing trivia.

Round 2: BYOP - Bring Your Own Product

• Evaluation Criteria:
  • Creativity
  • Alignment with the theme
  • Feasibility
  • Impact

Round 3: PR Redemption

• Total Points: 100
  • Strength of Strategy & Creativity (30 points)
  • Relevance (15 points): How well the strategy addresses the PR crisis and aligns with the brand.
  • Creativity (15 points): Originality and innovation in restoring the brand’s reputation.
  • Role-Playing as Marketing Manager (25 points):
    • Professionalism (10 points): Confidence and authority as a corporate leader.
    • Strategic Thinking (15 points): Realism and effectiveness of the marketing strategies.
  • Adaptability & Role Transition (20 points):
    • Crisis Response (10 points): How well the team adapts their strategy to counter arguments.
    • Consistency (10 points): Maintaining coherence in defense and countering roles.
  • Communication & Persuasion (15 points):
    • Clarity (10 points): Structure and clarity of the arguments.
    • Persuasiveness (5 points): Effectiveness in convincing judges and the audience.
  • Team Coordination & Preparation (10 points):
    • Preparation (5 points): How efficiently teams use their prep time.
    • Coordination (5 points): Smooth collaboration and role distribution among members.

Important Notes:

• No registration fee required.
• In case of any cheating, external help, or obscene content, teams will be disqualified.

Get ready to strategize, innovate, and dominate in the world of marketing