Marketiva

Details: 

• Exquisitely designed for all you trivia nerds out there, Marketiva is poised to make you put your brain cells to good use. Plus, this three-tiered process gets you brownie points for your team’s brand perception on social media.

Round Details:

Round 1: 

• Every team will get only one opportunity to take the assessment.
• If you have taken it once anytime during the assessment window, then you won't be allowed to re-take it.
• Only the team leader can take the assessment through the login id that was used during the registration.
• Participants will be assessed on their knowledge in the field of marketing.
• This will be an elimination round.

Round 2: 

• This will be an elimination round.
• The shortlisted teams from the first round will qualify for this round and each team will be required to solve the case study. 
• The submissions will be posted on Instagram and the submissions will be evaluated on the basis of Social media reach and content.

Round 3: 

• The shortlisted teams from Round 2 will qualify for this final round.
• It will be a quiz round modeled around the popular game show Jeopardy.
• There will be questions from various categories under the gambit of marketing.
• Different questions will carry different points, and teams can choose their questions based on the points and the category based on their area of expertise. The higher the risk, the higher can be the reward. 

More About Marketing World Cup:

• Marketing World Cup ranked as the 2nd best marketing competition across India gives you a brilliant opportunity to expose yourself to the fast-paced world of marketing by providing the ultimate platform to showcase your marketing mettle, through a series of challenging events that pushes you to the edge of your limits.
• Marketing World Cup, organized by MarkUp is one of the most awaited marketing events among the B-School fraternity. MWC is a 48-hour non-stop face-off between the contenders from top B-Schools of the country where the participants will be tested through some arduous case study competitions and other interesting events. MWC is a championship where the team with the highest points from all events put together becomes the overall winner.
• MWC provides a platform for the participants to interact with industry stalwarts and deliberate on real-time industry problems. Every year, this event attracts participation from top-notch B-Schools in the country, including the IIMs, FMS, MDI, IITs, SPJIMR, NITIE, and many more.
• Marketing World Cup is a championship. Teams comprising of 3-5 members have to fight it out to be the final winner. The team with the maximum number of points would take home the Marketing World Cup.
• Marketing World Cup has 3 case study events, 2 live events, and 1 online event. Keep following the MarkUp social media pages for chances to earn bonus points in your quest to become the winner of MWC 2025.

Registration is compulsory on Unstop to participate in all the events of the Marketing World Cup.

The team name should not reflect the name or city of the institute to which they belong.

Rounds of Marketiva:

Brand Bait (Quiz) 

• Brand Bait is divided into two exciting phases: the first round, based on the game “Price is Right”, tests the participants' knowledge of brands. 

The Cryptic Letter 

• This will be an elimination round. The shortlisted teams from the first round will qualify for this round, and each team will be required to solve a case study. The submissions will be posted on Instagram, and the teams will be evaluated on the basis of their content as well as the social media reach.

Bizmond 

• This is a live quiz round modelled around the popular game show “Jeopardy.” There will be questions from various categories under the gambit of marketing. Different questions will carry different points, and teams can choose their questions based on the points and the category based on their area of expertise. The higher the risk, the higher the reward.

The team with the highest points as per the above point table will be the overall winner.

• Overall Winner will get total prizes worth Rs. 20,000
• Overall First Runner-Up will get prizes worth Rs. 15,000
• Winners of each individual event will also get prizes.

Marketiva (Live Event) Prizes:

• Winner: Rs.20,000
• First Runner-Up: Rs.15,000

Guidelines:

• A team member can participate in multiple events.
• All team members must belong to the same college.
• All the decisions made by the organizing team will be final.

Team Instructions: 

• Team Size: 3-5 members
• The team members must be from the same college, and they can be a mix of students from different courses and years.
• Changing teams will not be allowed post the stipulated date.
• One person can only be part of one team.
• There is no restriction on the number of teams from a college.
• Both 1st and 2nd-year students are eligible to apply.