Markopolis 2025

MarGene- Marketing in our genes, is the student club of NMIMS Bangalore, for people harboring a passion for marketing. It’s a perfect blend of spontaneity and creativity. The club is a platform to channel your marketing creativity and explore various dimensions of this field. From solving corporate case studies to real-life marketing knockouts, from unleashing the creative territories of advertisement to enriching discussions with top corporates, this club through its various inter and intra college events gives the novice marketer a chance to develop his skills and test the water, before foraying into the corporate world.

We at MarGene strive to experience the various concepts of marketing taught in the classroom, through interaction with eminent experts from the industry, peer learning, and events. Our events primarily focus on the core problems that nowadays all businesses face and ensure that the participants come up with ideas about how to solve them thus benefiting the corporate fraternity to a larger extent. MarGene Mantra is to build something that 100 people love, not something that 1 million people kind of like.

Rounding up all the marketing enthusiasts out there, MarGene- The Marketing club of NMIMS Bangalore has something in store for you. We are back with our exciting Live Case Study Event Markopolis for the ninth time in a row. A platform that puts to test the marketing acumen, business knowledge, and quick thinking abilities, of the very best minds of the country.

Markopolis is the flagship pan-India event of MarGene. It is a unique platform to test one’s marketing skills, where one gets to work on a live case study. Since its inception in 2013, it has grown manifold and had been supported and appreciated by top companies like Singapore Airlines, Dollar, Prestige, Airtel, Uber, Raymond’s, Coca-Cola, Protein X, Volkswagen, BookMyShow, Unibic, Peesafe, EaseMyTrip & many more. Conducted in 3 phases, the first round of this National level event is an online quiz, followed by presenting an abstract of a case study. For the final round, the shortlisted teams are invited to present their solution and ideas to the esteemed jury via Zoom meeting.

This event will be held in two stages:

• First-round was an online business quiz followed by the shortlisted participants submitting their solutions to the case shared. The top 10 teams would be given an opportunity to present their solutions to top-notch corporate representatives from Peesafe in the final round.
• It will be an engaging case study based on a live business problem to challenge and stimulate the budding managers of the country. A golden opportunity to gain hands-on experience in real-world problem-solving!

Guidelines for Round 1:

• The first round of Markopolis-2025 is a preliminary round and the top 70 teams will make it to the second round
• A team must comprise a minimum of one student and a maximum of three students
• No student can be a part of more than one team
• This round will be of 7 minutes duration
• There is only 1 correct answer for each question
• No negative marking for incorrect answers
• In case of a tie, the quiz completion time of the respective teams and the weightage attached to a few tie-breaker questions will be the deciding factor
• The decision of the organizing team will be final in case of a discrepancy
• Details of the second round will be sent only to shortlisted teams

Guidelines for Round 2:

• Only the shortlisted teams will get access to the case study
• Only one presentation submission of maximum 3 slides per team is allowed
• All submissions have to be done before 13th February, 11:59 PM

Prizes:

• Prizes worth INR 1,40,000 and goodies worth INR 25,000
• Certificates and prizes to the top 20 teams