MarkSense: The Marketing Competition by Cashkaro

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"A good product does not sell itself. A great marketing strategy makes people feel like they discovered it."

MarkSense is a premier marketing strategy competition organized by ASSETS DTU in collaboration with MarkSoc, under the flagship event Fortune: The Finance Fiesta 2026, North India’s biggest finance fest at Delhi Technological University.

In association with CashKaro, the Official Case Partner, MarkSense is designed as a high-impact, real-world case competition that challenges participants to think like business leaders and build actionable growth strategies.

Teams will be presented with a problem statement and tasked with crafting a comprehensive, full-spectrum marketing strategy from consumer segmentation and brand positioning to campaign architecture, channel selection, and measurable growth outcomes. Participants are expected to combine analytical thinking, marketing acumen, and leadership skills to deliver innovative, execution-ready solutions.

At MarkSense, the best strategies emerge at the intersection of creativity and commercial rigor. Ideas without business viability fall short, just as technically sound plans without originality fail to stand out. Judges are looking for sharp, practical, and insight-driven approaches that reflect a deep understanding of consumer behavior and market dynamics.

If you believe that brand-building is business-building, MarkSense is where you prove it.

Eligibility:

• Open to undergraduate and postgraduate students from any recognized college or university.
• Students from all specializations, including Engineering, Management, Commerce, and others, are eligible to participate.
• Cross-college teams are allowed.
• Each team must consist of 2–3 members.
• Single Team Rule: A participant can be part of only one team. Multiple entries may lead to disqualification.
• The team leader will be the primary point of contact for all communications.
• The team leader is required to attempt the quiz round on behalf of the team.

Guidelines:

• All entries must be submitted via the designated platform within the specified deadline.
• Late submissions will not be considered under any circumstances.
• Teams must adhere to the prescribed formats and naming conventions (to be shared prior to submission).
• All submissions must be original and created solely by the participating team.
• Any form of plagiarism or use of unfair means will result in immediate disqualification.
• Participants are advised to stay active and regularly check for updates.
• The decision of the judging panel will be final and binding on all participants.

Step into MarkSense with clarity, creativity, and conviction—because great strategies don’t just solve problems, they build brands.