Meme Your Startup

Think your memes can sell? It’s time to prove it.

• Welcome to Meme Your Startup – a one-of-a-kind competition that blends wit, creativity, and marketing instinct. In the age of scrolls and shares, memes are more than just punchlines — they’re powerful tools for branding, storytelling, and audience connection.
• This event challenges you to step into the shoes of a startup marketer and craft a meme-based campaign that grabs attention, conveys a message, and has the potential to go viral. Whether it's a quirky D2C brand, a fintech app, or a fictional food startup — you’ll have to think fast, think funny, and think like a marketer.
• So, if you've ever used memes to make a point, market a thought, or simply win an argument — this is your stage. Bring your best banter, cleverest formats, and strategic storytelling to turn startups into scroll-stopping sensations.
• Because in this arena, memeing is marketing — and you're here to make it memorable.

Guidelines:

• Open to undergraduate students from any institution.
• Team size is fixed at 2.
• Cross-college participation is allowed.
• The final round will be conducted on campus.

Round 1:

• You can access the assessment from the opportunity page itself where you registered.
• You'll see a button in the respective round if you've registered to initiate the assessment.
• Only the person who registered will be able to take the assessment. In case of team registration, the team leader who registered the team will be able to take the assessment.
• Participants will have 30 seconds to respond to each question.
• Participants may choose to skip a question, but they will not be allowed to return to it later.
• Any participant resorting to unfair practices will be directly disqualified from the challenge.
• All decisions in the matter of eligibility, authenticity & final judgment will be with Unstop and the opportunity organize.
• There is no negative marking for this. 

Round 2:

• Format: Creative Meme Marketing Challenge.
• Teams will receive: A fictional or real startup/product.
• Task: Create a meme-based marketing campaign (3–5 memes), Represent the product creatively and humorously, Explain the strategy in a short pitch (verbal or 1-slide support).
• Creation Time: 60 minutes.
• Pitch Time: 3–4 minutes.
• Judging Criteria: Creativity & Humour, Brand Relevance, Virality Potential, Strategy & Clarity.
• Meme content must be original (plagiarized entries will be disqualified).
• Any meme format is acceptable – image memes, caption memes, carousel posts, etc.
• Only digital content is accepted.
• All content must be respectful and appropriate.
• Participants are requested to carry their own laptops for the final round.
• Note: The final round is tentatively scheduled for 28th April 2025. The date is subject to change based on circumstances. Any updates regarding date changes or confirmations will be communicated to the shortlisted teams in advance.

Rules:

• Judging will be solely based on panel evaluation.
  
• All teams are requested to carry their college ID cards on the day of the event.
• Adherence to time limits and event rules is mandatory.
• Selected teams for round 2 will be informed via phone call or email.
• Exciting prizes and certificates for top-performing teams.