Mondelēz Maestros 2024 - Commercial Track

Mondelēz India is back with its unique B-School Business Challenge for future leaders! This challenge will spark your creativity, pump up your adrenaline, and have you strategizing to crack snacking mysteries—infusing your unique twist, vibrant flair, and irresistible flavor along the way!

If purpose-driven brands, iconic campaigns, and the bold minds behind game-changing innovations ignite your passion, then this competition is your perfect playground!

Eligibility Criteria:

The competition is open for first and second-year students of the full-time flagship two-year MBA/PGDM program of select B-Schools who have an interest in Sales and Marketing. Please refer to the list of the eligible colleges below:

• Delhi School of Economics (DSE), New Delhi
• Department of Industrial and Management Engineering (DIME), Indian Institute of Technology (IIT), Kanpur
• Department of Management Studies (DMS), Indian Institute of Technology (IIT), Delhi
• Department of Management Studies (DoMS), Indian Institute of Technology (IIT), Madras
• Department of Management Studies (DoMS), Indian Institute of Technology (IIT), Roorkee
• Faculty of Management Studies (FMS), University of Delhi, New Delhi
• Goa Institute of Management (GIM), Goa
• Great Lakes Institute of Management (GLIM), Chennai
• Indian Institute of Foreign Trade (IIFT), Delhi
• Indian Institute of Management (IIM), Ahmedabad
• Indian Institute of Management (IIM), Amritsar
• Indian Institute of Management (IIM), Bangalore
• Indian Institute of Management (IIM), Bodh Gaya
• Indian Institute of Management (IIM), Calcutta
• Indian Institute of Management (IIM), Indore
• Indian Institute of Management (IIM), Jammu
• Indian Institute of Management (IIM), Kashipur
• Indian Institute of Management (IIM), Kozhikode
• Indian Institute of Management (IIM), Lucknow
• Indian Institute of Management (IIM), Mumbai
• Indian Institute of Management (IIM), Nagpur
• Indian Institute of Management (IIM), Raipur
• Indian Institute of Management (IIM), Ranchi
• Indian Institute of Management (IIM), Rohtak
• Indian Institute of Management (IIM), Sambalpur
• Indian Institute of Management (IIM), Shillong
• Indian Institute of Management (IIM), Sirmaur
• Indian Institute of Management (IIM), Tiruchirappalli (Trichy)
• Indian Institute of Management (IIM), Udaipur
• Indian Institute of Management (IIM), Visakhapatnam
• Indian School of Business (ISB)
• Institute of Management Technology (IMT), Ghaziabad
• Institute of Management Technology (IMT), Hyderabad
• Institute of Management Technology (IMT), Nagpur
• Institute of Management, Nirma University (IMNU), Ahmedabad
• Institute of Rural Management Anand (IRMA), Gujarat
• Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai
• K J Somaiya Institute of Management (KJ SIM), Mumbai
• Management Development Institute (MDI), Gurgaon
• Narsee Monjee Institute of Management Studies (NMIMS), Bengaluru
• Narsee Monjee Institute of Management Studies (NMIMS), Hyderabad
• Narsee Monjee Institute of Management Studies (NMIMS), Indore
• Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
• Prin. L.N. Welingkar Institute of Management Development and Research, Mumbai (We School)
• Shailesh J. Mehta School of Management (SJMSOM), Indian Institute of Technology (IIT), Bombay
• SP Jain Institute of Management and Research (SPJIMR), Mumbai
• Symbiosis Centre for Management and Human Resource Development (SCMHRD), Pune
• Symbiosis Institute of Business Management (SIBM), Pune
• Symbiosis Institute of Management Studies (SIMS), Pune
• Symbiosis Institute of Operations Management (SIOM), Nashik
• T. A. Pai Management Institute (TAPMI), Manipal
• Vinod Gupta School of Management (VGSoM), Indian Institute of Technology (IIT), Kharagpur
• Xavier Institute of Management (XIMB), Bhubaneswar
• Xavier School of Management (XLRI)

Rules:

• The team members must be from the same college, and they can be a mix of students from different specializations.
• Cross-year teams are not eligible to participate.
• Team Size - 1-3 Members
• All the team members must register before registration closes and must form teams before the specified date (9th December 2024, 23:59 IST).
• Changing teams will not be allowed after the stipulated date.
• One person can only be part of one team.
• Every team should come up with a team name while registering for the competition.
• The emphasis for the evaluation of the solutions presented will be on the uniqueness of the idea, rationale, or data supporting the idea.

Competition Stages:

Stage 1:

Teams need to submit a solution for the Case Study in the prescribed format. At this stage, you need to keep it short and simple to attract our attention! Please note it is an eliminatory round.

• Submission Format: Audio Visual (.MP4) , duration - up to 2 minutes, file size - maximum 20 MB. In case the video size exceeds 20 MB, it can be compressed using this link - https://www.veed.io/tools/video-compressor
• Submission Deadline: 9th December 2024, 23:59 IST

Stage 2:

Shortlisted teams to further detail their ideas -

• Submission Format: Audio Visual (.MP4) (duration: max 5 minutes, file size: max 20 MB).
• You will be required to submit a 5-minute video solution. 
• In your video, please provide more information about your idea. Focus on action plans, potential market analysis, any surveys you conducted with consumers, and anything else you think will help explain the feasibility and impact of your idea. It would be great if you could include visual aids in the video as well.
• Submission Deadline: 12th January 2024, 23:59 IST

Stage 3:

If you are selected for this round, you will be invited to:

1. Consumer Immersions: To test your idea with your proposed target Group, we shall provide resources to talk to consumers.
2. Team Mentors: At this stage, you will be assigned mentors who are experts in this field. You can leverage the insights from real-time research and mentoring to tweak or flesh out your ideas.

Submission:

• Submission Format: PowerPoint Presentation (.pptx)
• Maximum Slides Allowed: 7
• Submission Deadline: 14th February 2024, 23:59 IST

Stage 4: 

The Finale + Roast -

• Each team will be given 10 minutes to pitch their idea and then the roast begins.

Prizes & Rewards:

1. Pre-Placement Interview (PPI): Pre Placement Interview opportunity will be provided to all the members of the winning team
2. Cash Prize: Cash Prize of INR 2,00,000 will be given to the winning team
3. Cash Prize: Cash Prize of INR 1,50,000 will be given to the First runners-up team
4. Cash Prize: Cash Prize of INR 1,00,000 will be given to the Second runners-up team