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Nothing Incubator

Nothing

#Case Study
Registered 10,455
Registration Deadline 20 Aug'25, 11:59 PM IST
Team Size 1 - 3 Members
Impressions 6,836,183
Eligibility
Engineering Students
MBA Students
Undergraduate

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MacBook, iPhone, Apple Watch,
Cash and more!

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Nothing Incubator: Stages and Timelines

Round 1: Idea Submission

All teams are required to participate in Round 1 by submitting a one-page document that clearly outlines their idea and how it brings the theme "Making Tech Fun Again" to life. The deck should capture the essence of the concept, its relevance, and the creative approach. Submissions must be made within the designated window. Top entries will advance to the next stage.

Round 2: Strategic Roadmap

In Round 2, shortlisted teams will need to submit a detailed 3-page deck outlining a 3-year roadmap for their idea. This should include target audience insights, projected financials, and a clear plan for growth and scalability. Submissions must be made within the assigned window. Top teams will qualify for the final round.

Grand Finale Submissions

Selected teams will have to develop a 3-minute pitch detailing their proposed solution at least 48 hours before the pitch. The top three teams will be chosen as winners.

 

Round 3: Grand Finale

Selected teams will have to develop a 3 minute pitch detailing their proposed solution. A pdf version of the presentation needs to be submitted at least 48 hours before the pitch. The top three teams will be chosen as winners.

All that you need to know about Nothing Incubator

About Nothing:
Nothing exists to make tech feel exciting again.
Founded in London in 2020, Nothing is a design-led tech company building an alternative to the industry giants. Our products, from award-winning smartphones to expressive audio and wearables, blend iconic design with intuitive engineering to put people and creativity back at the centre to consumer tech.

Eligibility Criteria:
Nothing Incubator is open to current undergraduate and postgraduate students from 62 select colleges and universities across India. Eligible participants include BE/BTech students from 1st to 4th years, Integrated Dual Degree students from 1st to 5th year and Full-Time 1-year and 2-year MBA/PGDM students. Students from both tech (circuit and non-circuit) and non-tech backgrounds can participate.

Team Formation Guidelines:

  • A team will consist of 1-3 students, and the one who registers the team will be the team leader.
  • All members of the team should be from the same college/university.
  • All participants must register using their official email ID.
  • Teams can be cross-specialisation and cross-year.
  • Only full-time students can participate.
  • All the team members are required to verify and confirm their details to form a team.
  • There is no restriction on the number of teams from an institute.
  • Modification of team post registration will not be allowed.
  • All team members must be present during the final presentation; otherwise, their entry will be disqualified.

Competition Structure:

Round 1: Idea Submission

  • All teams are required to submit a 1-page document that:
    • Clearly outlines their idea
    • Demonstrates how it brings the theme “Making Tech Fun Again” to life
    • Captures the essence, relevance, and creative approach of the concept
  • Submissions must be made within the designated window
  • Top entries will advance to the next round

Round 2: Strategic Roadmap

  • Shortlisted teams must submit a 3-page deck detailing a 3-year strategic roadmap, including:
    • Target audience insights
    • Projected financials
    • A clear growth and scalability plan
  • Submissions must be made within the assigned window
  • Top teams will qualify for the Grand Finale

Round 3: Grand Finale

  • Selected teams will:
    • Develop and deliver a 3-minute pitch detailing their proposed solution
    • Submit a PDF version of the presentation beforehand
  • Top three teams will be declared as winners

Prizes & Rewards:

For Final Round Winners:

  • Winner: Receives INR 2,00,000 cash, a certificate and Nothing Phone (3) each.
  • 1st Runner-Up: Receives Nothing Phone (3a) pro each and a certificate.
  • 2nd Runner-Up: Receives Nothing Phone (3a) each and a certificate.
  • Potential job offers for the winners (based on qualifications).

Terms & Conditions:

  • All decisions in matters of eligibility, authenticity & final judgments will be with Nothing.
  • The format, structure & timelines of events are subject to change before the actual beginning of the event.
  • If a team fails to submit an entry before the timeline, Nothing holds the right to disqualify the team from the competition.
  • All the materials, presentations, scripts, plans, models, videos, photos, audio-visual files, exchange or sharing of confidential data etc. which may get generated & created during this competition by a participant or participants jointly with or without Nothing’s involvement, shall at all time remain the sole and exclusive intellectual property of Nothing and will be considered as confidential information.
  • Participants must ensure complete confidentiality of the confidential information shared or generated during the competition.
  • By entering into this Competition, a participant understands and consents Nothing to use their personal information (including presentation recording, video etc) on any social media or other platforms for the purpose of promotions, advertisements, communication, training or sharing of their experience, feedback etc. about the Nothing’s contest including for use for internal training purposes at all times.
  • Disputes, if any, will be subject to the jurisdiction of the courts in Gurgaon only.

Important dates & deadlines?

  • 20 Aug'25, 11:59 PM IST Registration Deadline

Rewards and Prizes?

Winner

Additionally, A Shiny Brand New Nothing Phone (3) For Each Team Member

200,000
Certificate

First Runner Up

Each Member Takes Home a Phone (3a) Pro

Certificate

Second Runner Up

A Brand-New Phone (3a) For Every Team Member

Certificate

Finalists

For some standout finalists, this could be more than just a trophy moment. Based on your performance and qualifications, there’s a chance to unlock potential job opportunities with Nothing

Pre-Placement Interview

About Nothing

Nothing Technology Limited, commonly referred to as Nothing, is a London-based consumer electronics company founded in 2020 by Carl Pei, co-founder of OnePlus. The brand emerged with a bold vision: to make tech fun again by creating products that blend aesthetics, innovation, and user-centric design. With a strong emphasis on transparency, both in product design and communication, Nothing positions itself as a disruptive force in the otherwise saturated consumer tech market.


Founding Philosophy and Vision

Carl Pei launched Nothing with the belief that the tech industry had become stagnant and uninspired. His goal was to remove barriers between people and technology by crafting products that are intuitive, beautifully designed, and rooted in essential functionality.

Nothing’s vision is to build a seamless digital future, where technology feels natural and integrated into everyday life. Unlike competitors focused solely on specs, Nothing’s approach combines hardware, software, and design into a single ecosystem, something it describes as “an ecosystem of iconic, user-friendly tech devices.”

 

Design Ethos

Nothing has carved a niche for itself by being a design-led company. Every product embodies:

  • Transparency – Literally and figuratively. The products often have see-through parts that expose internal components.

  • Minimalism – A clean, modern aesthetic that avoids unnecessary embellishments.

  • Functionality – UI/UX design is given as much importance as the hardware.

The visual identity and product packaging are equally thoughtful, created in collaboration with global design studios and artists.


Ecosystem Approach

Nothing aims to create a connected product ecosystem, similar to what Apple offers. By controlling both hardware and software via the Nothing OS, they offer:

  • Seamless integration across devices.

  • A consistent design language.

  • Custom features like glyph notifications, dot matrix interface, and integration with third-party services.

Nothing OS is built on Android, but with an ultra-minimal skin that enhances user experience without bloating the system.


Investors and Community

Nothing has raised funding from a mix of traditional venture capital and community members. Notable investors include:

  • GV (formerly Google Ventures)

  • Tony Fadell (iPod inventor)

  • Kevin Lin (co-founder of Twitch)

  • Casey Neistat (YouTuber)

  • Steve Huffman (Reddit CEO)

In 2021, Nothing also launched a community investment round, allowing fans and users to buy equity and become part of its journey, reinforcing its brand message of transparency and community.


Marketing and Positioning

Nothing’s branding stands out through:

  • Cryptic Teasers – Building hype through mystery and minimal reveals.

  • Design-First Campaigns – Centered around visual storytelling and product aesthetics.

  • Pop Culture Relevance – Collaborations with artists, influencers, and a strong social media presence.

Its product launches feel more like design exhibitions than tech unveilings, reflecting the company’s positioning between tech and lifestyle.


Sustainability

Nothing is conscious about its environmental impact:

  • Products are made using recycled materials.

  • Packaging is entirely plastic-free.

  • The company is transparent about carbon emissions associated with each device.

Read more & get a sneak-peek into Nothing!

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