Over The Wall Season 12
Marico
Over The Wall Season 12: Stages and Timelines
Marico Quiz
All the registered teams would be required to take a 15 Minute Quiz based on Marico Trivia. The top 3 winners of the quiz would get exciting prizes from us! It is mandatory for all registered teams to participate in the Marico Quiz Round. The top 20 teams from the wildcard institutes would get an opportunity to move to the Business Idea Submission Round.
Business Idea Submission
Teams would be required to upload either a 2-minute video or a 2-page proposal to pitch their one big idea on a few focus pivots which are mentioned in the competition structure section.
Please note: All the registered teams from the main campuses and the top 20 teams from the wildcard campuses respectively will be eligible for this round.
Campus Face-Off
The shortlisted teams from Business Idea Submission round have to submit their Proposal for the Campus Face Off Round in which the teams will be presenting their ideas to a panel consisting of Senior Marico Leaders.
Mentorship Phase
Each of the shortlisted teams will be assigned mentors from Marico. The shortlisted teams will work with their respective mentors to prepare their innovative submissions for the CXO Round.
CXO Round
The Top 7 teams will have an opportunity to present their proposals to our MD & CEO and our CXO members.
Live Project with Marico Innovation Foundation
The Top 3 teams will then have the opportunity to work on live projects with the Marico Innovation Foundation (MIF) for a month. It is a unique exposure that enables the teams to get into the shoes of a business leader to solve critical real time business problems for a Start Up organisation.
Grand Finale
After completion of the LIVE Project with MIF, the Top 3 teams will present their proposals/ solutions to the Marico panel comprising of our Founder and Chairman Mr. Harsh Mariwala and other senior leaders.
All that you need to know about Over The Wall Season 12
Over The Wall Season 12 presents a unique chance for students to step into the role of a business leader, unraveling and venturing into fresh avenues of growth for Marico.
This initiative offers an unparalleled opportunity to become an integral part of Marico's success story. It serves as a remarkable platform for imaginative minds to unleash their inner business acumen and become a part of this unique journey wherein they will not only get guidance from seasoned business leaders, and insights from top executives but also real-time exposure to work with a Start-up under Marico Innovation Foundation.
This exceptional chance also holds the potential to secure Seed Funding for your BIG idea, extending to you an open invitation to ascend to new heights and unlock limitless possibilities!
Eligibility Criteria: Over The Wall is open to all students (1st year and 2nd year) pursuing flagship full-time 2-year MBA courses from the 20 eligible B-Schools and the Top 20 teams of the Ǫuiz Round from the 30 Wildcard Campuses.
Please refer to the list below for the details of eligible institutes:
Participating Campuses:
- Faculty of Management Studies (FMS), University of Delhi, New Delhi
- Indian Institute of Foreign Trade (IIFT)
- Indian Institute of Management (IIM), Ahmedabad
- Indian Institute of Management (IIM), Bangalore
- Indian Institute of Management (IIM), Calcutta
- Indian Institute of Management (IIM), Indore
- Indian Institute of Management (IIM), Kozhikode
- Indian Institute of Management (IIM), Lucknow
- Institute of Management Technology (IMT), Ghaziabad
- Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai
- Management Development Institute (MDI), Gurgaon
- Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
- National Institute of Industrial Engineering (NITIE), Mumbai
- Shailesh J. Mehta School of Management (SJMSOM), Indian Institute of Technology (IIT), Bombay
- SP Jain Institute of Management and Research (SPJIMR), Mumbai
- Symbiosis Centre for Management and Human Resource Development (SCMHRD), Pune
- Symbiosis Institute of Business Management (SIBM), Pune
- Xavier School of Management (XLRI)
- Tata Institute of Social Sciences (TISS), Mumbai
- Indian Institute of Management (IIM), Udaipur
Wildcard Campuses:
- Department of Management Studies (DMS), Indian Institute of Technology (IIT), Delhi
- Indian Institute of Management (IIM), Kashipur
- Indian Institute of Management (IIM), Raipur
- Indian Institute of Management (IIM), Ranchi
- Indian Institute of Management (IIM), Rohtak
- Indian Institute of Management (IIM), Shillong
- Indian Institute of Management (IIM), Trichy
- International Management Institute (IMI), New Delhi
- K J Somaiya Institute of Management (KJ SIM), Mumbai
- MICA, Ahmedabad
- T. A. Pai Management Institute (TAPMI), Manipal
- Vinod Gupta School of Management (VGSoM), Indian Institute of Technology (IIT), Kharagpur
- Xavier Institute of Management (XIMB), Bhubaneswar
- Goa Institute of Management (GIM), Goa
- Indian Institute of Management (IIM), Jammu
- Indian Institute of Management (IIM), Vishakhapatnam
- Indian Institute of Management (IIM), Sambalpur
- Indian Institute of Management (IIM), Bodhgaya
- Indian Institute of Management (IIM), Sirmaur
- Indian Institute of Management (IIM), Nagpur
- Indian Institute of Management (IIM), Amritsar
- Indian School of Business (ISB)
- Master’s Union
- DMS, IIT Madras
- Department of Management Studies, IIT Roorkee
- FORE School of Management (FSM), New Delhi
- Great Lakes Institute of Management (GLIM), Chennai
- Symbiosis Institute of International Business (SIIB), Pune
- Narsee Monjee Institute of Management Studies (NMIMS), Hyderabad
- Narsee Monjee Institute of Management Studies (NMIMS), Indore
- Institute of Rural Management Anand (IRMA), Gujarat
Team Formation Guidelines:
- A team can be formed with 2-3 members.
- Team members can be from different specializations.
- A team can comprise students from both 1st year and 2nd year.
- A student can be a part of only one team.
- Cross-campus teams are not allowed.
- All the team members are required to verify and confirm their details to form a team.
- At least two students from each team should be present during every round of the competition.
Submission Guidelines:
- Teams will have to submit their proposals online on the Over The Wall competition listing on Unstop.
- Only one proposal per team is allowed.
Competition Structure:
- Marico Ǫuiz: Teams would be required to take a 15 Minute Ǫuiz. The questions would be based on the journey of Marico. The winners of the quiz would get exciting gift hampers. It is mandatory for all registered teams to participate in the Marico Ǫuiz Round. The top 20 teams from the wildcard institutes would get an opportunity to move to the Campus Face-Off Round. Onlt the team leaders are required to attempt this assessment.
- Business Idea Submission: Teams would be required to upload either a 2-minute video or a 2-page proposal on:
- A promising business idea to accelerate the ‘Diversification of Marico’s businesses’ through innovation which enables the expansion of our existing portfolio, thereby unlocking the next phase of growth across the following categories:
- Foods
- Premium Personal Care
- Innovation in Hair Care
- Innovation in Fabric Care
- A promising business idea to accelerate the ‘Diversification of Marico’s businesses’ through innovation which enables the expansion of our existing portfolio, thereby unlocking the next phase of growth across the following categories:
Proposals will be assessed on the following criteria:
- Relevance to Marico Context
- Consumer Desirability
- Innovativeness of the Idea
- Feasibility of Implementation
- Depth of Market Research / Consumer Insighting
Campus Face-Off Round: Of all the submissions, the shortlisted teams would have an opportunity to present to a jury comprising Senior Leaders at Marico. From this pool, the Top 7 teams basis the jury decision would be taken forward to the CXO Presentation Round!
Guidelines for Submissions:
- Any relevant workings/ data needs to be attached in the annexure.
- Due credits should be given to any references taken.
- Naming Convention: TeamName_CampusName_OTW12
Mentorship Phase: Each of the shortlisted teams will be assigned a mentor from Marico. The shortlisted teams will work with their respective mentors to prepare their innovative submissions for the CXO Round.
CXO Round: The Top 7 teams will have an opportunity to present their proposals to our MD & CEO and also our CXO members. The proposal should have a maximum of 5 slides (excluding team introduction and annexure) that should highlight the following:
- Details of the business idea – Business Opportunity, Description, Product USP & Value Propositions, Competition Landscape
- Target Group and Market Research
- Sales & Marketing Plan
- Packaging & Delivery Innovation (if any)
- Other Execution Details (Risks/Mitigating Plan)
- Business and Financial Impact: Revenue estimation, ROI etc.
- The top 7 teams would also compete for member votes and the number of votes will be considered to decide the winners of the People’s Choice Award. This would be independent of the Jury decision and the winner of the People’s Choice Award will be rewarded INR 1 Lakh.
Live Project with Marico Innovation Foundation: The Top 3 teams will work on live projects with the Marico Innovation Foundation for a month. It is a unique exposure that enables the teams to get into the shoes of a Business leader to solve critical real-time business problems for a Start-Up organization.
Grand Finale: After completing their LIVE Project, the Top 3 teams will present their proposals/ solutions to the Marico panel comprising of our Founder and Chairman Mr. Harsh Mariwala, and other Marico leaders.
Seed Funding Opportunity:
With an endeavor to fuel and nurture innovation, one promising business idea with the potential to scale up may receive seed funding from Marico*. The potential of the business for seed funding would be evaluated on the basis of the following criteria:
- Business Plan:
- In-depth research on market opportunity
- Product USP & Value proposition
- Competitive landscape
- Scalability Potential & Future Roadmap
- Execution of Plan:
- Product Pricing & Its Rationale
- Sales & Marketing Plan
- Risk Analysis/ Risk Mitigation Plan
- Financials:
- Projected Market share, Volumes & Revenue for the next 3 years
- Cost & profitability estimation
- Time to achieve break-even
Grab your chance to fructify your business plan and accelerate your big idea! Register now!
Important dates & deadlines?
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6 Sep'24, 11:59 PM IST Registration Deadline
Rewards and Prizes?
PPI Oportunities
PPI Opportunities and Exciting Gifts for all Campus Winners
National Winners
Grand Finale Winners will stand a chance to win INR 4,00,000 and PPIs for all members.
First Runners-Up
The First Runners-Up will stand a chance to win cash prizes worth INR 2,00,000 and PPIs for all members.
Second Runners-Up
The Second Runners-Up will stand a chance to win cash prizes worth INR 1,00,000 and PPIs for all members.
People’s Choice Award
The Winner of the People’s Choice Award will stand a chance to win cash prizes worth INR 1,00,000.
Marico Quiz Winners
Marico Quiz Winners stand a chance to win exciting prizes and goodies!
Campus with Highest Registrations
Campus with highest registrations (as a % of total eligible students) gets special recognition, and stand a chance to interact with our senior leaders.
Seed Funding Opportunity
One promising business idea with the potential to scale up may receive seed funding from Marico.
About Marico
Marico Limited is an Indian leading consumer products company operating in the beauty and wellness space. They work to make a difference in the lives of all their stakeholders - members, associates, consumers, investors and the society at large.
Marico has nurtured multiple brands in the categories of hair care, skincare, fabric care edible oils, health foods, and male grooming. With a primary presence in India, and select markets across emerging countries of Asia and Africa, Marico intends to develop scale in the businesses in South East Asia, the Middle East, Egypt and South Africa.
Organization Structure:
Marico's India business has nurtured various trusted household brands:
- Black Chic
- Caivil
- Code 10
- Grace
- Hair & Care
- Parachute Advansed
- Revive
- Saffola
- Hair Code
- Hercules
- Ingwe
- Just for Baby
- Just for Kids
- Livon
- Caivil Teen Star
- Thuan Phat
- Mediker
- Nihar Uttam
- Nihar Naturals
- Parachute Advansed Body Lotion
- Black Chic Avocado Range
- Set Wet
- Parachute Coconut Oil
Subsidiaries:
- Marico Bangladesh Limited
- MBL Industries Limited
- Marico Middle East FZE
- MEL Consumer Care SAE
- Marico Malaysia SDN. BHD.
- Marico Southeast Asia Corporation
- Marico Consumer Care Limited
- Marico for Consumer Care Products SAE (WIND)
- Marico South Africa (PTY) Limited
- Marico South Africa Consumer Care (PTY) Limited
- Marico Egypt for Industries SAE
- Egyptian American for Investment and Industrial Development Company
Mergers and Acquisitions:
- In July 1999, Marico acquired Mediker from P&G. MARICO Industries Ltd (MIL), the Mumbai-based Rs 885-crore FMCG player in the hair and edible oils segment, had announced the national launch of its Mediker brand of anti-lice treatment shampoo and oil in a natural avatar in the year 2014.
- In 2011, Marico acquired male grooming, skincare, and food portfolio in Vietnam which helped in strengthening its position in South East Asia.
- In 2013, KAYA Skin Care demerged from Marico and established itself as a separate entity. Marico Packaged consumer goods have demerged its services business Kaya into a separate listed firm as a part of the business restructuring process. The company created two separate companies through partitioning of the current Marico Ltd, into an FMCG business company ‘Marico Ltd’ and a Kaya business company viz. ‘Marico Kaya Enterprises Ltd’
- In 2018, Marico announced that it will acquire up to 22.5 percent equity stake in Revolutionary Fitness. According to the company, the move is aimed towards strengthening its healthy lifestyle offerings.
News and Facts:
- Marico Limited is recognised in the ‘Leadership’ category as assessed by IiAS on the IFC-BSE-IiAS
Indian Corporate Governance Scorecard. - Marico is recognised amongst India’s Top 30 Best Workplaces in Manufacturing 2021 by Great Place to Work® Institute (India).
- 02 March 2020: Marico Limited furthered its collaboration with FSSAI to promote healthy and safe food practices across India.
- 13 November 2019: Marico Limited signs an MoU with Government of Rajasthan to extend its Nihar Shanti Paathshala Funwala initiative further.
- 06 November 2019: Marico Limited partners with Future Retail Limited to launch Plastic Recycling Program
- In February 2019, Marico Limited launched a range of one-of-a-kind healthy gourmet products under ‘Saffola FITTIFY Gourmet’, bringing together the best of health combined with a taste for a slimmer fitter life. The range has been created by nutritionists and curated by celebrity Chef Kunal Kapur. These products are made with plant-based superfoods that enable you to get fit & slim the healthy way. The healthy gourmet product portfolio currently comprises an interesting range of Hi-Protein MealSoups and Slim Meal Shakes containing a blend of five superfoods - Moringa, Quinoa, Buckwheat, Amaranth, and Turmeric along with an array of exotic and delicious flavors.
- In May 2019, Set Wet, Marico’s male grooming and hairstyling brand launched its first-ever Mother’s Day campaign “Sada Sukhi Raho” with a 2-part digital film series that strikes a nostalgic chord, urging young people to take a pause and call their mother. Set Wet aims to rekindle and celebrate the bond between mother and child.
- In 2017 Saffolalife's Campaign: #protectherheart was awarded Gold in Continous Campaign (Metro Only) Category and Bronze in Integrated Campaign category by the India PR & Corporate Communications Awards (IPRCCA). Some other awards won by the company include Flame Awards (2017) and 12 STEVIES at International Business PR Awards (2016).
Key Persons:
- Harsh Mariwala- Chairman: Mr. Mariwala is the Chairman of Marico Limited and has played an instrumental role in transforming a conventional commodity-driven business into a leading consumer products company. Under his guidance and leadership, the company received close to about 100 awards. He has received several prestigious awards including the "Entrepreneur of the Year" Award 2009.
- Saugata Gupta- Managing Director and CEO: Mr. Gupta became a part of Marico Limited in January 2004. He was appointed as the Head of Marketing. In the year 2007, he was elevated to become the CEO of the Company's India business and in March 2014, he was appointed as the Managing Director of the Company. Before joining Marico, he held the post of Chief of Marketing and Group Sales at ICICI Prudential and was a part of the start-up team that was instrumental in establishing ICICI Prudential.
Sustainability at Marico:
- Marico Innovation Foundation- Born out of passion for innovation and entrepreneurial zeal of Harsh Mariwala, Marico Innovation Foundation is India’s first innovation-focused platform. MIF works closely with startups that are innovative and impactful. Their interventions are precise and time-bound with a measurable impact on business. MIF believes that innovation can spur the creation and sustenance of successful and enduring Indian brands. This will enable India to reposition itself as a global economic superpower.
- Farmer First Program- Majority of Marico's raw materials are agricultural produce. This programme was launched a few years ago, with the aim of solving immediate issues and empowering farmers for the future. The initiative has helped the farmers to strengthen agricultural productivity and multiply yields on a sustainable basis.
- Coconut: Boosting Tradition with Technology- Marico constantly engages with coconut farmers and trains them on agricultural management. Marico is proud to have conducted over 150 sessions, training more than 4500 farmers, and enrolling more than 500 farmers for a scientific implementation of practices.
- Safflower productivity development- As a responsible stakeholder in the safflower value chain, Marico stepped in to help, with its Safflower Extension Programme. The plan was multi-faceted and aimed at improving various aspects of the value chain like seed development propagation, extending classes to improve yields, price security through contract farming etc.