Prop Tech Marketing / Business Consulting Challenge : Market Discovery & Portfolio Expansion

Challenge the Status Quo: Should PropertyLens.in Enter the Premium Rental Market?

About the Opportunity:

• Are you ready to apply your classroom knowledge to a real-world business and marketing decision?
• This is your opportunity to step into the shoes of a strategic consultant and help shape the future of India’s luxury real estate experience.

About PropertyLens.in:

• PropertyLens.in is a premium platform known for curating and showcasing high-end, off-plan residential projects.
• We specialize in bringing India's most exclusive real estate developments to discerning buyers.
• Until now, our focus has been solely on property sales—not rentals or commercial listings.

The Market Gap:

• There’s a glaring gap in the market.
• Major listing apps focus on the mass real estate market, often failing to deliver a seamless, curated experience for HNIs and affluent individuals looking for premium rental homes.
• Rentals priced at ₹60,000 and above are rising across metros like Pune, yet the discovery process remains fragmented, impersonal, and frustrating.

Your Challenge: As a business / marketing consultant, your task is to answer one bold question:
Should PropertyLens.in enter the Premium Rental Property segment in Pune and beyond?

What’s in It for You?

• Apply real-world MBA concepts in strategy, go-to-market planning, product positioning, and customer segmentation.
• Think like a founder: Tackle market research, user experience gaps, and business model scalability.
• Boost your resume with consulting experience on a live case that real companies are considering.
• Win a 1-year Pro subscription to Textify.ai worth ₹2,000—perfect for creating research reports, business documents, and more.

Who Can Participate?

• Open to MBA students, recent graduates, or anyone who thinks like a business strategist.
• If you can bring sharp thinking, creative insights, and a founder’s mindset—you belong here.

Your Tools:

• Think across PropertyLens.in’s current ecosystem:
  • Website
  • Mobile App
  • Print Magazine
  • Virtual Reality (VR) Showcases
• How can we adapt or expand these offerings to cater to the premium rental audience?

Get Started Now!

This is more than a competition—it’s your gateway to a real-world business decision.

Are you ready to shape the next chapter of luxury real estate discovery in India?