Prop Tech Marketing Challenge
Property Lens
Prop Tech Marketing Challenge: Stages and Timelines
Preliminary Round
1-Pager Research Brief: The Impact of Multi-Sensory Touchpoints on Property Discovery & Decision-Making
Scope: This study explores how multi-sensory touchpoints—website, mobile app, premium magazine, and immersive VR—impact property discovery and decision-making among HNIs. In high-value real estate (₹2 Cr+), trust and experience are key. Combining digital (web, app), tactile (print), and immersive (VR) channels builds credibility, reduces friction, and enhances emotional engagement. Sensory-rich discovery shortens the decision cycle, increases confidence, and transforms a transaction into a premium buying experience. The goal is to understand how a unified, multi-channel journey influences both logic and emotion in real estate decisions.
Final Round
Design a 2-page Go-To-Market (GTM) strategy for PropertyLens.in’s premium print magazine.
Page 1: Present a brief summary of key research insights from Round 1.
Page 2: Highlight the magazine’s unique value proposition, including pricing, exclusivity, distribution channels, and quality controls to maintain its luxury positioning & much more.
Think like a strategist and founder—be imaginative, sharp, and market-aware.
All that you need to know about Prop Tech Marketing Challenge
The Challenge: Build a Winning GTM Strategy for the Top 1%
This is not just another real estate portal. PropertyLens.in is a tech-first, commission-free platform that showcases only premium properties worth ₹2 Cr and above. Think luxury, trust, design, and digital immersion — all wrapped into one brand experience. It’s where serious HNIs discover their next home, investment, or legacy property.
But here’s the twist — the brand has just launched a high-end print magazine that features only curated, verified premium listings. It’s not a brochure — it’s a coffee table collectible that blends the elegance of print with the power of tech (each listing links to immersive digital content via QR codes).
Your Task: Design a 2-Pager GTM Strategy: As part of this competition, you are required to create a 2-page/2-slide Go-To-Market (GTM) strategy for the magazine.
Page 1: Market Research
- Identify the target audience (HNI profiles)
- Highlight the existing pain points in premium property discovery
- Analyze why traditional platforms (MagicBricks, 99acres, etc.) fall short
Page 2: Marketing Strategy
- Define a strong Unique Selling Proposition (USP) for the magazine
- Propose distribution channels (airports, clubs, lounges, etc.)
- Suggest a tiered pricing structure for developers who want to feature their properties
- Integrate how the magazine connects back to www.PropertyLens.in
What We’re Looking For:
- Insightful audience analysis
- Innovative and realistic distribution tactics
- Clear, scalable pricing strategy
- Brand-aligned storytelling
About PropertyLens.in:
- A luxury discovery platform crafted for India’s top 1%.
- No agents. No spam. Just intelligent, verified, and immersive real estate discovery — across web, mobile, VR, and premium print.
Ready to strategize for India's next big luxury brand?
Let the pitch begin.
Important dates & deadlines?
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1 Jun'25, 09:00 PM IST Registration Deadline
Contact the organisers
Send queries to organizersRewards and Prizes?
Certificates, CV Points and Pro Subscription of Textify.ai
Winner
CV Points from Founder & 100% off on Pro subscription of Textify.ai
First Runner Up
CV Points from Founder & 100% off on Pro subscription of Textify.ai
Second Runner Up
CV Points from Founder & 100% off on Pro subscription of Textify.ai
Participants
75% off on Pro Subscription of Textify.ai