Prop Tech Revenue Model Challenge (Marketing)
Property Lens
Prop Tech Revenue Model Challenge (Marketing): Stages and Timelines
Research Submission Round
Understand how High Net-Worth Individuals (HNIs) and premium property buyers interact with digital platforms. Analyze their behavior, expectations, and the role of trust, design, and technology in influencing their decisions. Explore how PropertyLens.in can leverage its four products—website, mobile app, premium magazine, and VR experience zone—not just to enhance the discovery journey but also to create strong, scalable revenue streams. Highlight how this tech-first, curated approach can transform the buyer’s search experience by making it more immersive, personalized, and efficient.
Final Submission
Apply your marketing expertise to develop a strategic revenue model and pricing structure grounded in the insights gathered during Round 1. Your recommendations should be both innovative and feasible, aligning with the preferences of HNIs and the unique value PropertyLens.in offers. Consider diverse revenue streams across the platform’s products—website, app, magazine, and VR experience—while ensuring the pricing justifies the premium, curated experience. Focus on scalability, exclusivity, and delivering measurable value to both buyers and developers.
All that you need to know about Prop Tech Revenue Model Challenge (Marketing)
The Mission:
- Step into the dynamic world of luxury real estate with PropertyLens.in—a trailblazing, commission-free platform showcasing premium properties valued at ₹2 Cr and above.
- Your challenge is to craft a compelling 2-page Go-To-Market (GTM) Revenue Model Strategy that positions PropertyLens.in as the go-to destination for India's elite property seekers.
Page 1: Market Research
- Target Audience Analysis:
- Delve into the preferences and behaviors of High Net-Worth Individuals (HNIs) in India.
- Understand their property investment patterns, digital engagement levels, and expectations from luxury real estate platforms.
- Competitive Landscape:
- Evaluate existing luxury real estate portals.
- Identify gaps in their offerings, especially concerning user experience, transparency, and technological integration.
- Market Trends: Explore emerging trends in the proptech sector, such as:
- Virtual reality tours
- AI-driven property recommendations
- Increasing demand for seamless digital experiences in property transactions
Page 2: Revenue Strategy
- Innovative Distribution Tactics: Design multi-channel marketing campaigns that leverage:
- Digital platforms
- Luxury lifestyle events
- Partnerships with premium brands to reach the top 1% clientele
- Scalable Pricing Strategy: Propose a revenue model that balances user acquisition with profitability. Consider:
- Freemium models
- Premium listings
- Value-added services tailored for HNIs
- Brand Storytelling: Craft a narrative that emphasizes PropertyLens.in's commitment to:
- Transparency
- Exclusivity
- Technological innovation
- Highlight the platform's unique features, such as its VR experience zone and premium magazine.
What We're Looking For:
- Insightful Audience Analysis: Demonstrate a deep understanding of the luxury property market and its clientele.
- Innovative and Realistic Distribution Tactics: Present creative yet feasible marketing strategies that can effectively reach and engage the target audience.
- Clear, Scalable Pricing Strategy: Outline a revenue model that ensures sustainability and growth.
- Brand-Aligned Storytelling: Ensure that all strategies resonate with the brand's ethos of luxury, trust, and digital immersion.
About PropertyLens.in: PropertyLens.in is redefining luxury real estate discovery in India. By eliminating agents and spam, the platform offers an intelligent, verified, and immersive experience across web, mobile, VR, and premium print mediums.
Ready to Strategize for India's Next Big Luxury Brand?
This is more than a challenge; it's an opportunity to leave your mark on the future of luxury real estate in India.
Dive deep, think big, and let your strategy pave the way for PropertyLens.in's success.
Important dates & deadlines?
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15 Jun'25, 12:00 AM IST Registration Deadline
Contact the organisers
Send queries to organizersRewards and Prizes?
Certificates, CV Points and Pro Subscription of Textify.ai
Winner
CV Points from Founder & 100% off on Pro subscription of Textify.ai
First Runner Up
CV Points from Founder & 100% off on Pro subscription of Textify.ai
Second Runner Up
CV Points from Founder & 100% off on Pro subscription of Textify.ai
Participants
75% off Pro Subscription of Textify.ai