Rebrand :- The Revival competition

Rebrand the Brand:

Dead brands don't die—they wait for the right team to bring them back. REBRAND THE BRAND is
AMOUR's flagship creative challenge at INITIUM 10.0, where participants resurrect a forgotten
brand from the graveyard of commerce and give it a second life. Two electrifying rounds. One
ultimate rebrand. Your creativity is the only currency.

There will be 2 rounds:

Round 1 (New Brand Identity)

Teams are given a dead brand and must completely reimagine it. Research, redesign, rename — do what it takes tomakeit relevant in today's market.

• Preparation time: 1 Hour
• Presentation time: 7–8 minutes
• Pitch your new brand strategy, logo concept,
  target audience & positioning to the judges
• Language: Hindi or English (preferred)

Round 2 (AD making)

Take your reborn brand to the world through a 1- minute advertisement. The genre of the ad will be decided by the organizers on the spot — expect the unexpected!

• Preparation time: 30 minutes
• Ad duration: 1 minute
• Genre assigned at the start of Round 2
• Creativity, story, and execution all count

Evaluation Criteria:

• Creativity & Originality - How fresh and bold is your brand revival concept?
• Market Relevance - Does the rebranded identity address a real audience need in today's landscape?
• Ad Execution - How well does your ad capture the brand story within the assigned genre and 1-minute limit?

Instructions:

• All participants must arrive between 1:00 PM and 2:00 PM.
• The competition will commence at 2:45 PM.
• Participants are required to bring their own laptops. Laptops will not be provided by the organizers.
• All participants are required to strictly adhere to the prescribed guidelines

Pro tips:

• Research Fast, Decide Faster
• Know Your Why of it
• Own the Genre in Round 2