Strategy Showdown: A Strategy Case Competition on Real-World Business Problem

Welcome to the Strategy Showdown – an intense competition designed to unearth the most effective, unique, and innovative go-to-market plans from the brightest minds in India. As a very early-stage startup, traditional methods used by large organizations with big pockets won't work for us. In today’s technology-driven world, how can you make an impact? Open your mind, think beyond conventional approaches, and get ready to tackle real-world business challenges. Use your brainpower and creativity to create strategies that break the mold and propose groundbreaking solutions for a dynamic startup. This is your chance to shine and make a difference!

Scenario: 

Kinetic VPN is dedicated to delivering the ultimate gaming experience while ensuring top-notch security and privacy for gamers. Catering to the indian gaming community, Kinetic VPN offers a mobile app that provides a premium experience entirely for free. Remember you don’t Include plans for social media, seo and ppc campaigns or plans in your GTM Plan. Below is the resources to help you.

MOAT Framework:

• Market Strategy: Disruptive - We are offering a more affordable and simpler product than our competitors.
• Ocean Conditions: Red-ocean business - We are capitalizing on existing demand and prioritizing product-led growth.
• Audience: Bottom-up marketing strategy - Our product is designed for quick adoption and ease of use.
• Time-to-value: Immediate - Users experience the value of our product right away.

What’s the Challenge? 

Teams will be provided a case study and tasked with creating detailed go-to-market strategies to help Kinetic VPN achieve the following objectives in India (keep in mind that you're creating these strategies for a very early-stage startup): 

• Business growth and expansion plan. 
• Developing innovative non-traditional marketing and sales strategies. 
• Attracting new gamers.  
• Establishing the brand name among the gaming community in India and abroad.
• Promoting the Kinetic Vpn service to potential customers. 
• Developing go-to-market strategies.

Competition Structure: 

• Submission Format: PDF/PPT. 
• Content/Structure of Response: Summarize your understanding of Kinetic Vpn’ business and business model, key insights, the methods you followed to prepare this response, market research information, and your final recommendations/strategies, keeping the guardrails in mind. Include sources and details of any live interviews you conducted with experts/clients. Responses will also be judged on how well you understood the ask of this case study. 
• Team Details: Include names of team members. 
• College Names: Not required. 
• File Naming Convention: TeamName_LeaderName. 
• Submission Deadline: 10th Sep 2024 

Evaluation and Presentation: 

Winners and runners-up will be determined based on points awarded for each of the guardrails and creativity beyond the guardrails. Teams are encouraged to think outside the boundaries and innovate beyond the given parameters. 

Guardrails for Your Submission: 

• Innovative Campaign Development: Design a unique marketing campaign that breaks conventional norms. How would it stand out in the crowded homestay or vacation rental market? 
• Storytelling and Brand Narrative: Craft a compelling brand narrative for us that connects with the Indian audience. How would you use storytelling to enhance brand recall? 
• Leveraging Local Culture: Propose ways to integrate local cultural elements into marketing strategy to appeal to India. And abroad.
• Digital Innovation: Suggest innovative digital marketing tactics that go beyond traditional social media, influencers, and SEO. 
• Experiential Marketing: How would you incorporate experiential marketing tactics to create immersive, memorable experiences for potential  customers? 
• Guerrilla Marketing Tactics: Propose unconventional, low-cost, high-impact guerrilla marketing strategies tailored for the Indian market. 
• Community Engagement Initiatives: Develop a plan to build and engage a community around the brand, both online and offline. 
• Metrics of Success: Apart from traditional KPIs, suggest creative ways to measure the impact and success of your proposed campaign. 
• Budget Innovation: How would you creatively allocate the given budget to maximize impact and efficiency? Are there unconventional methods to stretch the budget further? 
• Collaboration and Partnerships: Identify potential unconventional partnerships or collaborations that could amplify Kinetic Vpn reach and appeal in the Indian market. 
• Viral Marketing Concepts: Develop an idea for a viral marketing campaign. What innovative concept could capture widespread attention and bring spotlight to Kinetic Vpn? 

Think beyond traditional frameworks and consider elements like cultural relevance, technological innovation, and emotional engagement in your plans. This case study is designed to not only test your understanding of sales and marketing principles in theory but also your ability to apply these in practical, creative, non-traditional, culturally relevant, and impactful ways in the context of the Indian market. It’s a challenge that calls for ingenuity, understanding of market dynamics, and forward-thinking strategies.

Eligibility:

The competition is open to all students in graduation and post-graduation.

Rules:

• Team Changes: Not allowed post-registration. 
• Number of Teams: No upper limit per campus. 
• Late Submissions: Not accepted. 
• Multiple Submissions: Disqualification for the same track.
• Teams: 1-5 members per team.
• Inter-Campus Teams: Allowed. 
• Inter-Specialization Teams: Allowed.

*In case of any disputes, the decision of Bytesecured Solutions will be final.

Final Decision: 

All decisions regarding results, assessments, and prizes lie with Bytesecured Solutions.

Important Dates & Deadlines:

10th Sep 24, 12:00 AM IST

Rewards and Prizes: (Rs 10,000 worth)

• Winners: INR 2,000/- + 1 free masterclass on Product Management/Marketing with our PMS + 3 months premium subscription in our app.* + LOR
• 1st Runners-Up: INR 1,000/- + 1 free masterclass on Product Management/Marketing with our PMS + LOR
• 2nd Runners-Up: INR 500/- 
• Pre-Placement Interviews: For internships and full-time roles with us. 
• Live Project Opportunities: Opportunity to execute your plan. 
• Certificates: For Winners and Top 20 Breakthrough Submissions. 

*= Upto 500md data per day