
Tata Imagination Challenge 2023: Stages and Timelines
Round 1 | Tata Brand Assessment
How aware are you of the world today and the world of Tata? Brush up on your general knowledge, aptitude and Tata quotient and answer 20 multiple-choice questions in 20 minutes. Quick responses fetch bonus points, giving you an early advantage in the competition.
Round 2 | Gamified Assessment
You’ve cleared the quiz round! Now put your logical thinking, critical reasoning, and click speed to the test in this hugely popular gamified round. Please refer to the document for any further queries: Click Here
Round 3 | #imaginethat Idea Pitch
Here’s your chance to showcase your idea to the Tata group. Share a two-minute video explaining your idea, why it’s important, and how it will drive change. Plus, answer three short questions on your idea in writing. Detailed guidelines will be shared with shortlisted candidates over email.
Idea Buddy Phase (Non-Evaluative)
Top 50 candidates with the best ideas will become the Finalists, who will pitch their idea to Tata leaders. Before the Finale, each Finalist will be paired with an Idea Buddy from Tata Group. They will help you polish and perfect your idea presentation for the Finale.
Popular Choice Awards (Non-Evaluative)
The jury’s assessment is important, but the people’s choice matters too! The Top 50 ideas will be put up for voting and three ideas with the maximum votes will win exciting prizes.
Round 4 | Grand Finale
Finalists, this is your moment to shine! Present your idea to a panel of senior Tata leaders in the final round of Tata Imagination Challenge. Tell them about the problem you want to solve, the impact your idea can make, and your own career aspirations. Top 13 Winners of Tata Imagination Challenge 2023 walkaway with a prize of INR 2 lakhs each.
All that you need to know about Tata Imagination Challenge 2023
All ideas start with a spark. Some ideas are small and simple, others are big and bold. But all good ideas have one thing in common – the potential to bring about change. #imaginethat
Do you have an idea that solves a problem, offers a better way of doing something, or paves a path to happiness? Then bring it to Tata Imagination Challenge.
India’s biggest idea competition is open to college and postgraduate students across India and Tata employees worldwide. Your idea can be about anything, and you can be from any stream — literature, design, science, technology, medicine, economics, business or anything else. All that matters is how your idea makes life a little bit better, happier, easier. #imaginethat
To know more about how to refine your idea and fine-tune it, download the Idea Guidebook. Follow the step-by-step process to turn your idea into a pitch-ready concept.
Top 50 finalists of Tata Imagination Challenge 2023 will get an opportunity to pitch their ideas directly to Tata leaders. 13 Winners will receive INR 2 lakh each and an accelerated entry into the TAS selection process* (Learn more about TAS). #imaginethat
So, what are you waiting for? Imagine that your idea can make a difference and bring it to Tata Imagination Challenge 2023!
*subject to TAS eligibility
Eligibility
Have a creative and innovative vision that adds value to the world? If you’re passionate about making a difference and breathing life into a great idea, then Tata Imagination Challenge 2023 is the platform for you!
Student Track:
You are eligible for this track if:
- You are a college-going student (undergraduate or postgraduate) from any stream in any part of India
- You are currently a full-time student
- You have completed 10+2 schooling or equivalent
- You are enrolled in a regular or full-time course, undergraduate or postgraduate, in a university or college in India
- You are pursuing courses approved by AICTE or UGC or one-year management courses approved by business schools
- Your classes have begun for the current academic year
You are not eligible for this track if:
- You’ve been offered admission, but your classes haven’t started
- You’ve enrolled in a correspondence or distance education course
- You’ve already passed out of college or completed your course
- You are not a full-time student
- You are a student on sabbatical from your current employer (non-Tata)
In-House Track:
You are eligible for this track if:
You are a permanent employee of any Tata company or Tata joint venture company globally (including employees who are on sabbatical)
You are not eligible for this track if:
- You are a working professional who is not on the permanent roll of Tata group companies or Tata joint venture companies
- You are on the rolls of the joint venture partner of a Tata joint venture company.
Rewards and Prizes
Tata Imagination Challenge shines the spotlight on you and your idea. Registered participants get
a chance to compete with innovative thinkers, win exciting rewards, and interact with Tata leaders.
#imaginethat
What’s in it for you?
- Accelerated entry into TAS* (Learn more about TAS)
- Cash prize of INR 2 lakh each to 13 Winners of Tata Imagination Challenge 2023
- Invitation to Tata Trails (visits to some of our iconic companies)
- Vouchers and discounts from Tata brands
- Participation certificate
(*As per the TAS eligibility criteria)
There’s more:
- Popular Choice Awards: The ideas that get the most votes receive prizes. This is independent of the jury assessments
- Referral Rewards: Spread the word about the Tata Imagination Challenge to your friends, colleagues, and anyone you know who has a flair for thinking outside the box. Encourage them to participate and be a part of this exciting journey. We're offering an array of incredible rewards that truly reflect your commitment to innovation.
- Top 5 Referrers: INR 10K each
- Next 5 Referrers: INR 5K each
- Next 10 Referrers: INR 2.5K each
(In the form of Tata Brand Vouchers) - Participation Certificate will be provided to all the candidates who take the quiz round and simulation round.
- Certificate of appreciation for participants of Round 3
- Tata brand vouchers for winners of Tata Tales on Unstop’s Instagram page
Rewards and Prizes
Grab Pre-Placement Interviews/Offers
In store is a cash prize, mentorship sessions, leadership lessons and a chance for PPI opportunities!
Grand Finale Winners
Cash Prize of Rs. 2 lakh each to all 13 Grand Finale Winners.

Grand Finale Winners
Accelerated entry into TAS*

Popular Choice Awards
The ideas that get the most votes receive prizes. This is independent of the jury assessments.

Referral Rewards
Spread the word about the Tata Imagination Challenge to your friends, colleagues, and anyone you know who has a flair for thinking outside the box. Encourage them to participate and be a part of this exciting journey. We're offering an array of incredible rewards that truly reflect your commitment to innovation. - Top 5 Referrers: INR 10K each - Next 5 Referrers: INR 5K each - Next 10 Referrers: INR 2.5K each (In the form of Tata Brand Vouchers)
