The Blurb: The Ad Making & Live Pitch Competition by TBOF
Indian Institute of Management (IIM), Ahmedabad
The Blurb: The Ad Making & Live Pitch Competition by TBOF: Stages and Timelines
Round 1: Advertisement Writing
The registered teams will write an advertisement for a given product.
Round 2: Ad Video Submission
The shortlisted teams will have to submit an advertisement video on the same. Refer to Round 2 guidelines in Opportunity Description
Live Pitch
The finalist teams will have to make a live retail pitch of a product that will be given to them on the spot.
All that you need to know about The Blurb: The Ad Making & Live Pitch Competition by TBOF
Did you ever realize after watching an advertisement that you can make a better one? Do you get stuck with a jingle that you hear on television? If yes, we have the best opportunity as Krishi Manthan 2020 and Two Brothers Organic Farms brings to you "The Blurb", an ad making and live pitch competition. Let your creativity unfold and unleash your marketing potential. You will get an opportunity to present your advertisement to the marketing elites and a unique platform to make a live pitch for a product in the final round.
General Guidelines:
- The team size should of 2-4 members from the same college.
- Teams do not have to make a poster, they have to write the story/outline/script of the ad.
- This competition is open for all undergraduate and postgraduate students.
Round 1 Guidelines:
- Participants are required to write an outline and story for an ad for a given product.
- They are also required to come up with a tagline for the brand.
- Teams have to submit a 2-slider PPT, one with team details and one with written advertisement.
- More guidelines are given with the problem statement. For any queries contact the organizers.
Round 2 Guidelines:
- The shortlisted teams will have to submit a video for an advertisement.
- Teams may chose to make video on the same story, or they can customize that according to their preference.
- They can also chose a completely new story or product than Round 1.
- The video will be made for any of the three products given in the first round.
- The advertisement video can be a skit/roleplay/narration/storyline/animation, etc.
- The video will be original and cannot be a compilation of other video clips.
- The video should not be more than 45-60 seconds long and the size should not be more than 20 MB.
- Scores of Round 1 will not be counted towards evaluation of Round 2.
- The shortlisted teams will be selected for the final round.
Round 3 Guidelines:
- The shortlisted teams will be informed separately.
- The teams will have to give a live pitch of a retail product to a panel of judges.
- The product and criteria of judging will be informed 20 minutes prior to the round.
- The team members have to join a Zoom meeting for presenting their pitch.
Important dates & deadlines?
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9 Dec'20, 11:59 PM IST Registration Deadline
Contact the organisers
Send queries to organizersRewards and Prizes?
Winner
First Runner Up
Second Runner Up
About Indian Institute of Management (IIM), Ahmedabad
- The decade following independence in 1947 witnessed a surge of innovative ideas to create a fledgling independent nation into a model democratic republic pledged to growth with equality. The establishment of the IIMA (Indian Institute of Management Ahmedabad) was the result of one such innovative initiative.
- Led by eminent industrialist and philanthropist Shri Kasturbhai Lalbhai and a space scientist Dr. Vikram Sarabhai, and proactively supported by Dr. Jivraj Mehta, the then Chief Minister of Gujarat, a group of enlightened individuals set up IIM Ahmedabad in 1961. This group ably wove together a coalition of five actors - the governments at the centre and the state, local industrialists, the Ford Foundation and the Harvard Business School, to establish the foundations of the Institute.
- IIM Ahmedabad was set up as an institution that would be managed by a Society, the IIMA Society, created under the Societies Act.
- A Board of Governors, constituted by the IIMA Society, was to run the Institute; the Board would have representation from all the relevant constituencies so as to reflect the multifarious needs of a developing nation. IIM Ahmedabad was therefore conceived as a Board-managed institution, free from the exclusive control of any one constituency. Thus, an integral part of the DNA of IIM Ahmedabad is operational freedom.
- IIM Ahmedabad has been consistently ranked as the premier management school in the country by several national agencies.
- IIM Ahmedabad programmes are also ranked highly in several international rankings.
- In 2008, IIM Ahmedabad became the country's 1st B-School to which EFMD (European Foundation for Management Development) awarded EQUIS (European Quality Improvement System) accreditation.