The Marksman Call for Marketers | Summer Edition 2025
K J Somaiya Institute of Management (KJ SIM), Mumbai
All that you need to know about The Marksman Call for Marketers | Summer Edition 2025
Overview: Welcome to our new marketing competition! This is an exciting opportunity to showcase your marketing skills and creativity. You will be given a case and must create a brand book that properly justifies various marketing elements. The case will provide essential information about the product, target market, and business goals.
Instructions:
- Tip: Make your brand book visually appealing and not simply text-heavy. For inspiration, you may refer to the one-pager case competition submission templates and/or brand book templates. You may use design and editing software like Canva, Adobe, etc. Include elements, graphics, show the color palette, etc. Be Creative, be a True Marketer!
- Brand Book Requirements: Participants must create a brand book that can cover but isn’t limited to the following elements:
- Brand Name & Tagline: Propose a suitable brand name and a catchy tagline.
- Target Audience: Define the primary and secondary target audience with demographic and psychographic details.
- Brand Positioning: Develop a positioning statement articulating the brand’s unique value proposition.
- Brand Personality: Describe the brand's personality traits as if it were a person.
- Visual Identity: Suggest color schemes, fonts, and visual elements aligning with the brand's personality.
- Marketing Channels: Identify the key marketing channels (online and offline) that will be used to reach the target audience.
- Key Messages: Outline the main messages that the brand wants to communicate.
- Competitive Analysis: Briefly analyze the competitive landscape and how the brand will differentiate itself.
- Brand Voice and Tone: Define the tone and style of communication the brand will use across various channels.
- Static Post for Social Media: Design a sample static post for social media, showcasing how the brand would engage with its audience visually and textually.
- Deliverable: The brand book must be presented in a 1-page A4 size PDF document. Ensure that your document is clear, concise, and visually appealing.
- Justification and Assumptions: For each element, provide a brief justification for your choices. If any assumptions are made, state them clearly.
Case Summary:
The beauty industry is evolving rapidly, driven by trends like minimalist skincare, personalized beauty, and tech-driven innovations. Consumers today seek high-performance products that cater to their unique needs while embracing inclusivity, convenience, and science-backed formulations. However, with countless brands flooding the market, standing out requires a strong identity and a compelling brand story.
Introducing Sahana – a beauty brand that blends advanced formulations with modern beauty trends to create products that are effective, versatile, and tailored to individual preferences. The challenge is to position Sahana as a go-to brand for trend-savvy consumers while ensuring it remains aspirational yet accessible.
Participants must craft a marketing strategy that defines Sahana’s mission, target audience, and brand positioning. The brand book should propose innovative campaigns, leverage influencer marketing and digital engagement, and highlight storytelling techniques to establish Sahana as a leader in the ever-evolving beauty landscape.
Submission Guidelines:
- Format: Your submission must be in a 1-page A4 size PDF format.
- Submission is to be done here: https: https://tinyurl.com/4bsdtpzz
- File Naming: Name your file as [YourName]_BrandBook.pdf.
- Submission Deadline: 30th May 2025, 23:59:00 Hrs
- Results will be announced via email to you by 15th June 2025, EOD.
Evaluation Criteria:
- Creativity: Innovative and original ideas
- Clarity: Clear and concise presentation of ideas.
- Relevance: Appropriateness and alignment with the case.
- Justification: Logical reasoning and justification for each element.
- Visual Appeal: Aesthetically pleasing and professional presentation.
Important dates & deadlines?
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25 May'25, 10:18 AM IST Registration Deadline
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Cash Prize and Certificates for the Winner
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About K J Somaiya Institute of Management (KJ SIM), Mumbai
The executives training as we probably are aware it is experiencing a change in perspective as for its targets and the reason it serves.
The pace of progress in the business condition because of digitization speaks to significant difficulties. Simultaneously it is basic that organizations exist not exclusively to make benefits yet in addition to guarantee comprehensive development that envelops all segments of society.
The board training should turn into a stage where understudies who try to join the expert working environment should encounter individual and expert change alongside abundant chances to partake in the advanced and social changes that are clearing India and the world.
K.J. Somaiya Institute of Management (KJ SIM), which began in the year 1981 in the core of Mumbai has the vision, "Our fantasy is to manufacture a world-class research and instructing foundation that is worldwide in the range of its thoughts and all inclusive in its administration". SIMSR is resolved to accomplish commendable stands in the executives instruction that won't just accomplish its vision yet in addition the re-imagined parameters of the board training.
KJ SIM recognizes that the understudy network keeps on developing in the virtual space and needs to form itself into worldwide supervisors while teaching the ageless standards of morals and great administration.
KJ SIM proceeds steadily to increase present expectations and set new benchmarks for the course educational plans over the entirety of its MBA Programs that go past the study hall to incorporate learning through contextual analyses, on-the-field experiential getting the hang of, creating enterprising soul and being a piece of socially pertinent activities. What's more, industry interface as visitor addresses from industry specialists, understudy clubs and panels, comprehensive self-administration classes, sports offices adds to the teaching method. SIMSR flourishes in supporting the intelligent person, passionate, otherworldly, social and physical persona of the understudies to advance too adjusted people.
The understudies are spoilt for decision as they get a chance to learn unknown dialects like Mandarin and Spanish and open doors for global submersions. We endeavor to encourage the soul of triumph in our understudies as they partake in rivalries the nation over and in different co-curricular and extra-curricular exercises. The organization additionally attempts to give a stage to understudies with pioneering direction.