YUVA KAAL

Why MBA? Did Nostalgic reality bite you? The answer to this enigmatic question can range from love for a corporate to sweating out for a new business plan. 
Siding with the latter, we introduce, “Yuva Kaal”, the time of the youth. A platform where you start with savage meme wars escalating to being a marketer with a well-thought-out product from a routined ingenious domain!

Time will run at a competitive pace, but so should your instincts, after all, what’s a victory without breaking that comfortable mould.

Guidelines:

• Each team shall be represented by a maximum of two participants, and Cross college teams are allowed.
• All postgraduates and those in their final year of the undergraduate are eligible to participate.
• The top 10 teams would be selected for the next round.

Rules:

Round 1: Binod

• Each team will be allotted a brand on a random basis
• A list of meme templates will be provided of which any 3 could be chosen to promote the brand
• The submissions will be judged on the basis of creativity, humor, brand image and wit

Round 2: Dweller's Enigma

• The qualifying teams will be provided with an exceptional yet familiar domain
• Product development and its detailed marketing strategy has to be presented on the D-Day
• The submissions will be judged on the basis of the utility of the product, feasibility of the strategy and the appeal of the presentation
• The decision will be final and binding