WiserStack Instagram Ad Challenge

Are you ready to turn creativity into real-world impact? WiserStack invites you to participate in the WiserStack Instagram Ad Challenge, where your sharpest ideas can reshape how hospitality and event professionals see technology.

Your task is simple but powerful: create a short, scroll-stopping Instagram Reel (5–30 seconds) that markets one of WiserStack’s products — DigiCount. The goal is to spark interest, generate awareness, and make people say: “I need this!”

This isn't just a normal B2B pitch. You can also create content aimed at consumers — couples getting married, parents footing the bill, event organizers, or anyone attending or organizing events. Whether you're tapping into wedding anxiety over plate counts, typical things people do at gatherings, we want you to bring these pain points to life.

About the Product - DigiCount is an AI-based guest counting solution that eliminates billing disputes and manual headcounts at events. It enables fair and transparent billing for both the event hosts as well as the venue owners. By challenging the status quo in the hospitality sector, DigiCount brings a new standard of trust and accountability to how guest attendance is tracked and billed. All data is processed securely, with privacy built into every layer of the system to ensure peace of mind.

What Problems Does DigiCount Solve?

For Event Venues (Hotels, Banquets, Caterers):

• Ends billing disputes and reduces revenue leakage from under-counting of guests Example: Imagine an event where 250 plates are served but 300 guests attend. Some share plates, others take seconds, leading to billing confusion. If undercounted, the venue loses revenue from unbilled guests. DigiCount accurately tracks the number of guests, ensuring no one is missed and the billing is transparent, reducing disputes and revenue leakage.
• Saves time and removes stress of manual tracking Example: Event managers often spend significant time manually counting guests or estimating attendance based on plates. Also lots of events end with billing disputes that also escalate physically or online. With DigiCount, the process is automated through AI , saving valuable time and manpower. Staff can focus on guest experience rather than tracking plates or monitoring behavior.
• Positions the venue as modern, transparent, and guest-first Example: By using DigiCount, venues stand out as modern and transparent, with real-time data on guest attendance. This fosters trust with clients, as they can access accurate, verifiable information, ensuring a guest-first approach.

For Event Hosts (Families, Couples, Planners):

• Ensures fair billing — only pay for actual guests, not plates Example: At a wedding buffet, some guests might take multiple plates of the main course or skip it entirely, which can lead to overcharging. Often people even have a designated person keeping an eye on it considring the large amount they are spending. DigiCount tracks guests, not plates, so you're only billed for actual attendees, no matter how many helpings they take.
• Ensures a stress-free event experience by eliminating plate-counting issues Example: Guests might share plates or take seconds, which creates confusion around billing. Parents may feed children from their plate, or guests may take multiple helpings. DigiCount filters out these discrepancies, allowing hosts to focus on the event rather than worrying about plate consumption.
• Complete predictability around your spend Example: After the event, imagine discovering you were overcharged for extra plates. With DigiCount, hosts can access detailed reports showing actual guest attendance, providing post-event proof of accurate billing and eliminating hidden charges. If you have 300 people turning up, you pay for 300 only rather than be in the range of 200-400 plates depending upon how their plate consumption habits are.

These are just a few examples there are dozens of real-life use cases where DigiCount saves time, money, and stress. To see how it works:

• Visit https://digicount.ai/ for more information
• Have questions? Reach out at aniket.sirsikar@wiserstack.com

What We’re Looking For:

• Creative Concept: Fresh ideas, relatable pain points, or storytelling formats
• Marketing Clarity: Clearly communicates the product’s value in 30 seconds or less
• Audience Fit: Message needs to avoid any objectionable words, content. Focus on one audience type rather than a one-size fits all. We are currently focused on the premium, luxury segment where a typical per plate cost >Rs. 2000
• Execution Quality: Visually appealing, well-edited, and social-media ready

Reel Format:

• Length: 5 to 30 seconds (ideal but longer duration accepted)
• Orientation: Vertical only
• Platform: Instagram-style reel
• File format: MP4/MOV
• Language: Hindi or English 
• Tone: Catchy, relatable, clear — think consumer + business pull

Prizes & Perks (Each Team)

• Winner (1st place): ₹5,000 
• Runner-Up (2nd place): ₹3,000
• 3rd Place: ₹2,000 

All 3 shall additional make it to the final shortlist of our Marketing Internship (optional) + Get prize certificates.

How to submit your Entry:

• Submit your video along with a description (under 150 words) (optional) around the thought behind the campaign
• Submit the video/ video link via Unstop
• Upload your reel (MP4/MOV) to your Google Drive, set link sharing to “Anyone with the link can view”
• If for any reason you are unable to submit, you can send to aniket.sirsikar@wiserstack.com while referring to your team name  
• We prioritize originality and creativity. Fully AI-generated videos (e.g., using InVideo) are allowed but generally score lower, as similar content is already produced in-house with advanced AI tools. We recommend creating content manually or enhancing it with AI, as this blend of human creativity and technology aligns best with our expectations.

Terms & Conditions: 

• All submissions must adhere to community standards, and content that violates any ethical or legal norms (including, but not limited to, content that is defamatory, offensive, or discriminatory) will be disqualified.
• WiserStack reserves the right to disqualify any entry that does not meet the stated requirements or violates the rules of the challenge.
• Prizes and recognitions are non-transferable and cannot be exchanged for cash or other alternatives.
• Prize money will be awarded to the top three contestants, provided that the submitted entries meet the quality standards established by the judging panel. The organizers reserve the right to withhold prizes if the minimum quality threshold is not achieved. This ensures that excellence is recognized and rewarded.
• Limited License. Wiserstack grants you a non-exclusive, revocable right to use our name, logo and trademarks only to create and submit an entry to the Wiserstack Ad-Making Contest.
• Restrictions. You may not alter the assets (beyond proportional scaling), nor use them for any other purpose (commercial, redistribution, sublicensing, etc.).
• Ownership. Wiserstack retains all rights. No other usage rights are granted or implied.
• Revocation. We may withdraw this license at any time; upon notice you must stop using our assets.

Intellectual Property (IP) Disclaimer:

• Ownership of Submissions: By submitting your entry, you confirm that the content is your original work and does not infringe upon the intellectual property rights of any third parties.
• License to Use Submitted Content: By entering the WiserStack Ad Challenge, you grant WiserStack and its affiliates a non-exclusive, royalty-free, worldwide license to use, edit, and publish your submission, in whole or in part, across any platform (including social media) for promotional, marketing, and advertising purposes. This may be with or without attribution & no other compensation is payable.
• Rights to Modify: WiserStack reserves the right to modify or adapt submitted content as needed for promotional use.
• No Liability: WiserStack is not responsible for any copyright issues that may arise due to third-party content included in your submission. Participants are advised to ensure they own all necessary rights to use any content in their submissions.