Design-A-Thon

UI/UX Hackathon: Description 

• The Offline Round is a 12 hr online live time event.
• The Online Round will be on Unstop.
• For the Offline Round, participants will be provided with problem statements based on the top submissions from Round 1. These problem statements may be modified to suit the theme of the Fest.
• Participants will need to develop creative and innovative design solutions to address the problem statements. This includes creating detailed design mockups, prototypes, or other visual representations to present their solutions.
• Participants are free to use any design tools or methodologies of their choice to develop their solutions.

Round 1 - UI/UX Case Study

• Participants will undertake a user research project, which may involve creating user personas, conducting a heuristic evaluation of an existing design, or similar research activities.
• Participants are to provide a detailed case study that includes research findings with key insights and data, a clear articulation of issues or shortcomings in the existing design or user experience, and practical recommendations for addressing these issues and improving the design.
• The submissions should Include design mockups, prototypes, or other visual representations that illustrate your proposed improvements and demonstrate how they address user needs.
• All case study submissions should be formatted as a single PDF document. Supporting visuals, such as design mockups and prototypes, should be included within the document or provided as separate attachments in common file types (e.g., PNG, JPEG, or PDF). Participants may also attach a video file if they deem it necessary to illustrate their design process or solution. Additionally, Figma or other design files can be included as supplementary attachments if relevant.
• The top performers in the online round will qualify for the offline round at the IIITN Campus.
• The top submissions will be used as problem statements for the Offline Round.
  

Round 2- Offline Round at IIITN Campus

• The offline round is a 12-hour design competition held at the IIITN Campus.
• During the Offline Round, participants will tackle problem statements derived from the top submissions of Round 1. These problem statements will be detailed case studies requiring comprehensive design solutions.
• Participants are required to tackle real-world design challenges by creating user-centric solutions. This involves researching user needs, identifying design issues, proposing improvements, and implementing solutions that enhance the overall user experience. Participants will develop wireframes, prototypes, and other design deliverables to address the problem statements provided.
• Teams are free to use any design tools or methodologies at their disposal. This includes but is not limited to digital design tools, prototyping software, and collaborative platforms.
• The competition environment encourages creativity, practical problem-solving, and effective communication. Teams will be judged on the functionality, creativity, user experience, visual appeal, and adherence to design principles in their solutions.
• During the Offline Round, participants will encounter a series of surprise twists and restrictions designed to test their adaptability and creativity. These may include sudden changes in target audience, mandatory design elements, limited resources, spontaneous tasks, theme reversals, unexpected challenges, genre swaps, and color palette restrictions. Many more surprises are anticipated throughout the event to keep participants on their toes.
• The competition will commence at a specified time and conclude 12 hours later.
• Participants must submit their solutions within the allotted time.

Selection Criteria : 

Round 1 :

• Research Findings: Clarity and depth of insights gathered from user research, including the relevance and accuracy of the data presented.
• Identified Issues: Clear articulation of design issues or user experience problems, effectively identifying and addressing key pain points.
• Proposed Improvements: Practicality and feasibility of recommendations, evaluating the effectiveness of proposed solutions in addressing identified issues.
• Supporting Designs: Quality and relevance of design mockups, prototypes, or other visual representations, ensuring alignment with proposed improvements and user needs.
• Overall Presentation: Organization and professionalism of the case study, including the completeness and clarity of the submitted materials.

Round 2 :

• Design Solution: Creativity and innovation in addressing the problem statement, with an emphasis on user-centricity and effectiveness.
• Functionality: Practicality and usability of the design solution, ensuring it meets the requirements and functions as described in the problem statement.
• Adherence to Problem Statement: Alignment with the problem statement requirements and constraints, accurately reflecting case study details in the final design.
• Visual and Aesthetic Quality: Overall visual appeal and coherence of the design, including attention to detail in design elements and presentation.
• Adaptability: Ability to incorporate and respond to surprise twists and restrictions during the Offline Round, with flexibility in adjusting design strategies based on changing requirements.
• Presentation: Clarity and effectiveness of the presentation of the final design solution, with the ability to articulate the design process, decisions, and rationale.

Rules:

• Participants must follow all rules and guidelines provided by the organizing committee.
• All decisions made by the organizers are final and binding.
• Participants must not engage in any form of cheating, plagiarism, or misconduct. All designs must be original and created solely by the participants.
• Participants should bring their own laptops or design equipment for the offline round.
• Participants must respect the code of conduct and policies of IIITN Campus during the offline round.
• The use of any specific design tools or methodologies as required by the problem statements is mandatory. In case of tool or software unavailability, participants may use alternative resources as allowed by the organizers.
• In the event of any disputes or issues, the organizers reserve the right to make final decisions.
• Each team may consist of 1 to 4 participants.
• No third-party assistance is allowed in the design process. All designs must be original and created by the participants. Participants should not copy any work found online.
• For Round 1, participants must submit a comprehensive case study in PDF format, with the option to include additional video files or Figma files if necessary. In Round 2, submissions will be presented as a live presentation, where participants are required to prepare and deliver a presentation of their design solutions, including any supporting visual materials.