Marketing Analyst Internship

Quantiphi is hiring for the role of Marketing Analyst Intern!

Responsibilities of the Intern:

• Work closely with the sales and marketing team to track key activities, evaluate their success, and identify how they contribute to the sales pipeline 
• Understand how customer data is structured in the systems and segments the database to best target a specific market or user type
• Has a solid understanding of marketing analytics and can manage and report on marketing campaign tracking, including sources across multiple channels like web, social, email, live events, webinars, and online communities
• Develop tactics and metrics to assess the effectiveness of existing marketing campaigns
• Create and maintain a marketing attribution model that maps the customer buying journey and ROI
• Collect data on competitors’ tactics, market conditions, and customer demographics
• Analyze data using statistics programs, predictive analytics, and other data-driven tools
• Create and manage monthly management dashboard key campaign metrics & recommendation

Requirements:

• Bachelor's/master's degree in a relevant domain (like marketing, operations, etc.)
• If Experienced, 1-2 years of marketing analytics, marketing operations, or digital marketing experience, preferably in a related industry
• Excellent analytical skills and the ability to provide actionable insights from data
• Strong communication skills
• Experience in Google Analytics and Google Tag Manager, Adobe Analytics, Social media analytics like Facebook analytics, Linkedin analytics
• Ability to track, measure, and report on results of various marketing functions to determine ROI
• Advanced in data segmentation and reporting within a CRM and Marketing Automation system (HubSpot is highly preferred)
• Advanced in Microsoft Excel
• Solid understanding of the sales lifecycle
• Experience with data visualization tools
• Skilled in problem-solving and project management
• Self-starter with a history of pushing for deadline-driven results